1. 2013 NC and SC Festivals and Events
Planner Survey
Wayne W. Smith, Ph.D.

2. Introduction
• Purpose: Gain a better understanding of festivals
and events in NC and SC
• General Questions: Size, Type
• Financial: Budgetary Issues, Revenues
• Operational: Partnerships, Trends and Support

3. Overview Statistics
Item
Avg. Attendance
Avg. Length
Avg. Attendance per Day
Est. Total Number of
Festivals
2008
2009
2010
2011
2012
2013
29,860
28,473
30,000
31,833
25,376
29,725
3.5
2.8
3.3
2.5
2.4
2.9
8,531
10,169
9,646
12,247
10,573
10,250
853
794
778
758
725
750

4. Attendance
Average Attandence Change
Percentage of Change
30.0%
20.0%
10.0%
0.0%
-10.0%
-20.0%
-30.0%
Avg. Attendance
Avg. Attendance per Day
08-09
09-10
10-11
11-12
12-13
-4.9%
16.1%
5.1%
-5.4%
5.8%
21.2%
-25.4%
-15.8%
14.6%
-3.2%

5. Human Resources
Item
2008
2009
2010
2011
2012
2013
FTE Employees
(Avg.)
N/A
2,058
(3.6)
2,100
(2.7)
2,274
(3.0)
2030
(2.8)
2,250
(3.0)
Volunteers (Avg.)
N/A
25,302
(31.9)
38,511
(49.5)
30,016
(39.6)
21,750
(30.0)
30,000
(40.0)
Board members
(Avg.)
N/A
7,940
(10.0)
8,169
(10.5)
8,944
(11.8)
6,742
(9.3)
6,675
(8.9)
Total Human
Resources
(Avg.)
N/A
36,127
(45.5)
48,781
(62.7)
41,235
(54.4)
30,523
(42.1)
38,925
(51.9)

6. Human Resource Needs
Percentage of Change
Human Resource Needs
40.0%
30.0%
20.0%
10.0%
0.0%
-10.0%
-20.0%
-30.0%
-40.0%
FTE Employees
Volunteers
09-10
10-11
11-12
12-13
-33.3%
35.6%
10.0%
-25.0%
-7.1%
-32.0%
6.7%
25.0%

7. Spending Statistics
Item
2008
2009
2010
2011
2012
2013
Est. Total Spending
(in Millions)
$42.2
$24.9
$33.7
$30.0
$21.6
$41.2
Median Budget
(in thousands)
$50K
$31K
$48K
$40K
$30K
$20K
Avg. Spending per Festival
guest
$1.67
$.96
$1.51
$1.30
$1.39
$1.85

8. Access to Resources
Item
2008
2009
2010
2011
2012
2013
Police
83%
71%
65%
81%
79%
65%
Park
Services
45 %
38%
39%
38%
41%
40%
Fire
63%
54%
55%
70%
70%
56%
EMS
75%
61%
65%
67%
70%
49%
Trash
76%
70%
69%
75%
75%
67%
Venue
N/A
57%
65%
63%
62%
65%

9. Last Year Versus Next Year
70%
Percentage Reporting/
Expecting Increase
60%
50%
40%
30%
20%
10%
0%
Budget
Vendors
Sponsors
Renvenue
Ticket Prices
Attendance
Actual Last year
31%
34%
41%
55%
13%
53%
Anticipate Next Year
45%
51%
49%
43%
19%
62%

10. Trends
Figure 1: 2009 Trends
Figure 2: 2011 Trends
Figure 3: 2011 Trends
Figure 4: 2012 Trends

11. 2013
2014

12. Conclusion
• Comments, Questions?
• Contact information for presenter
Wayne Smith, smithww@cofc.edu