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N locate - market perspective
 

N locate - market perspective

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Richan Shrestha's presentation on nLocate and market perspective

Richan Shrestha's presentation on nLocate and market perspective

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    N locate - market perspective N locate - market perspective Presentation Transcript

    • Presented by:RichanShresthaCo-Founder @Nepways Pvt.
    • Finding an ATM
    • Finding a Workshop
    • Problem Background Finding local businesses and places that youdon’t know before is very difficult inNepal, especially Kathmandu Reaching out customers in order to promote their offerings is very costly and ineffective most of the times, especially for small local businesses
    • Hey, I got a New Idea !!
    • Solution isSMART PHONE
    • Product vision and mission Vision  To help people discover and connect to great local businesses. Mission  To provide a social technology platform that inspires our customers to explore their locality to find great local businesses.  To help fantastic local businesses promote their unique offerings and engage with their customers
    • Product Features Mobile apps for iPhone , Android phones and web. Information about thousands of local businesses and places. Storage of important information and favorite businesses on phone. No internet required. Deals and Offers. Private location sharing. Check-in offers.
    • Nepali Facebook Users Statistics1.6 Million Facebook Users as of Aug 09, 2012.1.3 Million aged between 16 to 34 years.
    • Users Market Size 3G/GPRS Subscribers Projected nLocate Users41030 2012 2013 2014 2015 2016
    • Marketing StrategyProductPricingPromotionPlace
    • Positioning and KSF How do you want to rule the mind of yourcustomer? What are the key factors that will ensure thesustainability of your product? How will you compete?
    • Operation Plan Organization Structure Development Process Sales Management Marketing ManagementQuality Management
    • Product Ecosystem
    • Questions ??