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Faculty/Staff LinkedIn


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December presentation to faculty & staff regarding LinkedIn

December presentation to faculty & staff regarding LinkedIn

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  • 1. Getting ‘LinkedIn’
    Online Networking Workshop
  • 2. About LinkedIn “Throughout 2008, social networking sites and blogs saw more time spent by users than personal e-mail.” - Nielsen Online
    Founded in 2003 – professional social media
    Members from over 200 countries
    Executives from every Fortune 500 company have profiles
    Over 400,000 groups
    LinkedIn has a network of over 52 MILLION professionals
    LinkedIn profiles are often one of the first searches in a Google search
  • 3. Your Profile
    Allows you to maintain and separate ‘work life’ & ‘personal life’
    A complete profile is 40X more likely to be seen
    Never include anything you wouldn’t want printed on the cover of the New York Times
    Tell your story – 1st impressions are critical
    Have a strong ‘title’ and summary
    Include keywords/specialties
    Ensure you have a professional photo
  • 4. Your Profile
    Include volunteer and other activities
    Keep your profile current!
    Obtain recommendations (1/position held)
    Claim your LinkedIn url – add a ‘public profile’
    Create your profile in additional languages if applicable
    Include website links to research or professional blogs
    Update your ‘Opportunity Preferences’
  • 5. Groups, Applications, Blogs, Articles…
    Applications allow you to post portions of blog posts you’ve written to your page
    Amazon reading lists allow visitors to review your current interests
    Add presentations via slide share
    Sole purpose of these items is to connect with and assist one another
    Groups provide more connections & discussion; campus alumni groups are especially popular!
  • 6. More about Groups
    Groups have sections for Discussions, Job Postings, Event Announcements, News Dissemination, and more
    Provide additional communication vehicle to members
    Enable further research on group members and help build brand
    Update settings to receive digests, etc.
  • 7. Making Connections
    Join groups that are related to your field, your university, etc.
    Connect with people you already know – family, friends, family friends, professors, former classmates, colleagues, alumni/ae
    Watch the connections your links make…chances are, you know them as well (but don’t spam!!)
    Do be careful about who you add as connections
    Introductions can be difficult if you don’t actually know someone or have a ‘relationship’ with them
  • 8. Creating Connections
    Determine what information you are seeking
    Prepare list of questions and introductory email
    Include Illinois connection!
    Find out more about your potential connection and review his/her profile
    If someone ‘introduces’ you, copy them on emails
    Request advice/guidance-not jobs/donations/etc.
    Trends in their industry
    General feedback or information
    Recommendations of others with whom to connect
  • 9. Maintaining Connections
    Request (& give) recommendations
    Illustrate achievements
    Project credibility
    Never share others’ personal information with colleagues unless you have permission to do so
    Ask for telephone connection: 15-20 minutes
    Always follow-up with thank you emails/notes!
    Keep your contacts/connections informed
  • 10. Job Search Feature
    Utilize the ‘Find a Job’ feature to search for actual positions
    Join groups and check out their ‘Jobs’ tabs
    When you join groups, sign up to receive the ‘feed’
    Students graduating this year can get a free premium account (
  • 11. Finding/Giving ‘Answers’
    ‘Answer’ questions as applicable – if you get a ‘good answer’ mark, you are seen as an expert
    Post questions that you may have, but remember that millions of people have access to what you write
    Write answers/questions in Word and use spell- and grammar-check and then cut & paste into LinkedIn
  • 12. Researching Companies
    Find information on companies in a specific geographic location
    Look for related companies and ‘popular’ profiles
    Review ‘before’ and ‘after’ career paths
    Read ‘News’ about the company
    Check out a company’s ‘new hires’
  • 13. Career Services Council
    For Employers:
    For Students:
    For questions about this presentation, please contact
    Patricia Simpson:
    Katie Flint: