#itbw10
planeta.wikispaces.com/itbw

The Indigenous Tourism and Biodiversity Website Award is a
collaborative effort between Planeta.com and the Secretariat of the
Convention on Biological Diversity/UNEP (CBD) with the support of
the Heidehof Foundation to showcase best practices in web-based
technologies helping indigenous people manage tourism in a
biodiversity-friendly way.

The Indigenous Tourism and
Biodiversity Website Award is
presented to indigenous
tourism operations for
websites that promote
sustainable practices and
educate visitors on cultural
protocols and biodiversity
conservation.

Awards
Two awards will be given - one from a popular count and one from
a jury. All nominees will be given proper recognition and winning
websites will be featured on the Planeta.com and the CBD
websites.

Timeline
November 30, 2009 – Nominations close
December 2009 - Confirmation of eligible
candidates
January/February 2010 – Online voting
April 2010 - Winners of popular and jury
award are invited to a face-to-face web-based
marketing workshop at the Reisepavillon in
Berlin, Germany

Eligibility
Tourism services owned and operated by indigenous people and
communities are eligible for the Indigenous Tourism and Biodiversity
Website Award. We prefer to receive applications from operations
in business for at least three full years.

Criteria
The Indigenous Tourism and Biodiversity Website Award creates an
opportunity for indigenous people and communities to tell their
stories direct to potential visitors by improving their websites. Among
the criteria for selection, the website should ...
• be regularly updated
• link to other relevant sites
• reflect indigenous ownership, authenticity and heritage
• encourage sustainable livelihoods, respect of life on earth
• be user-friendly
• be trustworthy
• provide clear contextual information
• have text in English
• add the award logo

Web 2.0


Delicious
Facebook
 Flickr
 Google Earth
 Slideshare
 Twitter
 YouTube
 Wiki
planeta.wikispaces.com/web2

Winning Tips
Indigenous tourism websites are advised to:
1) Create an informative, content-rich website that provides detailed
information for visitors seeking eco-friendly, people-friendly and
place-friendly travel.
2) Link the tourism products presented in the website to the
conservation and sustainable use of biodiversity, and to the fair and
equitable distribution of benefits arising from the use of biological
resources.
3) Integrate indigenous language and culture into your site
4) Integrate biodiversity as part of the product and message

Winning Tips (continued)
Indigenous tourism websites are advised to:
5) Use a few Web 2.0 tools
6) Exchange lessons learned in setting up and managing your website
7) Add the award logo with link on your website.

Voting
Voting takes place in January and February 2010. Multiple votes are
not permitted. Honesty counts! The decision of the judging panel
and popular vote is final.

Reisepavillon
Winners of the Indigenous
Tourism and Biodiversity
Website Award will be
showcased at the April 2010
Reisepavillon tourism
conference in Berlin, Germany.
eng.reisepavillon-online.de

#itbw10
planeta.wikispaces.com/itbw