4 19-11 statewide gsc presentation


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  • Ask how audience used to plan travel – answer is maps, tour books, calling friends. This gets audience participation right from the start.
  • ALL geotourism must be sustainable, but geotourism goes beyond sustainability to focus on assets of the place—on enhancing and interpreting them. Manufactured, “entertainment style” tourism may not be geotouristic or place-based, but it still needs to lighten its environmental footprint.
  • So geotourism is more than ecotourism, which is traditionally nature-based; more than sustainable tourism because it speaks to the possibility of enhancing unique aspects of a place.
  • As a multifaceted program concept, geotourism presents different advantages to different groups. Presentations can explore what is of most interest to any given audience, while still stressing constituency-building.
  • Let folks read this slide. Only emphasize a few of the underlined words. Summarize by saying all these add up to a whopping 50Million travelers who are looking for something different – something authentic. That is where Nat Geo comes in.
  • This PPT is organized by strategic lines of activity. Destinations can pursue the four tracks of a geotourism strategy; all should be ongoing. We’ll look at these tracks, and just some of the principles as they apply [not in Charter order].
  • Quick touch here. I know, I know – I need the Yellowstone MapGuide, not the SW Desert.
  • GeoConsensus is a user-friendly content management system (CMS) that now powers Geotourism MapGuide websites.
  • The new easy-to-use GeoConsensus tool provides an efficient, flexible way to collect submissions from different places in the region. Working with NatGeo guidelines, the local editors review and prepare the submissions for publication on the website, available to the world of tourists. If cobranded with NatGeo, the site will also have a direct link with the NatGeo site and its 10,000,000 unique visitors per month.
  • National Geographic then takes over, fact-checking, writing articles on the history, heritage and people of the Sierra, editing the nominations, and designing the map and interactive website.
  • How a page might look for a proposed coast-of-Norway project.
  • CSD presence on Traveler’s website speaks directly to consumers while supporting geotourism efforts (whether or not NGS is involved).
  • Materials disseminated by Norway with NGS sign-off.
  • The final step is thinking beyond the map. How can we use the geotourism initiative--the MapGuide and website, and the Geotourism Council--to help promote prosperity in the Sierra?
  • 4 19-11 statewide gsc presentation

    1. 1. Geotourism for West Virginia <ul><li>Statewide Geotourism Stewardship Council April 2011 </li></ul><ul><li>geo  tour  ism n: tourism that sustains or enhances the geographical character of a place – its environment, culture, aesthetics, heritage, and the well-being of its residents </li></ul>
    2. 2. 2000 NGS Launches Geotourism <ul><li>Geotourism MapGuides & Websites </li></ul><ul><li>Geotourism Charter for destination leadership </li></ul><ul><li>Focused on the fabric of local communities </li></ul><ul><li>Spotlights local culture, history, values, places </li></ul><ul><li>Goal – provide an authentic travel experience </li></ul><ul><li>Locally driven – you & me </li></ul><ul><li>Mission– Protect the world’s distinctive places through wisely managed tourism and enlightened destination stewardship </li></ul>
    3. 3. Geotourism What More and More People Want From Travel <ul><li>Tourism that sustains or enhances the geographical character of a place — its • environment, • culture, • aesthetics, • heritage, and • the well-being of its residents. </li></ul>
    4. 4. Tourism and sustainability SUSTAINABLE TOURISM: First, do no harm people, profit, planet <ul><li>Overcrowding </li></ul><ul><li>Lower quality of experience </li></ul><ul><li>Loss of distinctiveness </li></ul><ul><li>Erosion of culture and environment </li></ul>UNSUSTAINABLE TOURISM GEOTOURISM: Now, celebrate the place Chain hotels, resorts, malls, etc
    5. 5. From eco- to geo- All place-based types of tourism = the ENTIRE destination Manage tourism so that it pays to protect the place, not destroy it . Sightseeing Local cuisine Cultural tourism Nature-based tourism Heritage tourism Green tourism GEOTOURISM Agri- tourism
    6. 6. geotourism Tourists— How to get more out of my trip; how to be a good visitor. Preservationist/conservationists— How tourism can protect (not destroy) our distinctive assets. Residents— How tourism can help us, enrich our lives. Politicians— How we can create prosperity, boost our govt’s popularity. Tourism promoters— How we can claim success. Tourism businesses— How we can grow and thrive. A constituency of stewardship
    7. 7. New Trends in Travel <ul><li>TIA-National Geographic Study in 2002 </li></ul><ul><ul><li>73% want clean, unpolluted environment </li></ul></ul><ul><ul><li>80% want outstanding scenery </li></ul></ul><ul><ul><li>61% believe their trip is better if it preserves natural, historic, and cultural sites </li></ul></ul><ul><ul><li>62% (95M) key to learn about other cultures </li></ul></ul><ul><ul><li>54% want places off the beaten track , local places </li></ul></ul><ul><ul><li>41% want an authentic travel experience </li></ul></ul>
    8. 8. A Geotourism Strategy geotourism assets Education <ul><li>Identify • Sustain • Develop • Market </li></ul>
    9. 9. Geotourism MapGuides <ul><li>Characteristics </li></ul><ul><li>National Geographic co-brand with local geotourism stewardship council. </li></ul><ul><li>Council helps communities submit content for the map, within NGS guidelines; NGS makes final selection. </li></ul><ul><li>Dual purpose: 1. Creates a marketing/educational map; 2. Serves as an awareness-raising catalyst for the people of the place. </li></ul>
    10. 10. NGS Geotourism Deliverables <ul><ul><li>Printed MapGuide </li></ul></ul><ul><ul><li>Website developed , hosted, and co-branded by National Geographic Maps Division </li></ul></ul>
    11. 12. Geotourism Websites now employ
    12. 13. A Powerful Tool for Telling the Stories of your Places Online Full Multi-Media with Images, Video, Audio, and More Flexible and Highly Customized Content & Story Development Dynamic, Fully-Integrated Mapping
    13. 14. GeoConsensus System Overview Destination’s Geotourism Website Geotourism Stewardship Council determines content model Content Contributors Site Visitors and Subscribers Portal editor NatGeo 14M/month
    14. 15. How it Works NatGeo 14M/month
    15. 16. National Geographic Maps Division <ul><li>Reviews the nominations and edits the material </li></ul><ul><li>Works with Geo Council to develop themes </li></ul><ul><li>Creates the print & online map; designs the website </li></ul><ul><li>Promotes the launch of the project </li></ul><ul><li>3 site visits </li></ul>
    16. 20. NG News NG Traveler magazine Links to int’l editions and channels Guidebooks . . . linked to nationalgeographic.com 14 million visitors/month NG Traveler Geotourism MapGuide sites GPS-enabled handhelds CSD Website
    17. 22. Geotourism Benefits <ul><li>Destination Stewardship </li></ul><ul><li>Non-traditional authentic assets featured </li></ul><ul><ul><li>Birding, Ag-touring, Historic, Cultural, Working landscapes </li></ul></ul><ul><li>Increased Tourism </li></ul><ul><ul><li>National Geographic Branding </li></ul></ul><ul><ul><li>Target responsible tourists </li></ul></ul><ul><li>Travelers are more resource conscious </li></ul><ul><ul><li>Focus on resource protection, sustainability, authenticity </li></ul></ul><ul><li>Jobs are created </li></ul>
    18. 23. Tourism offices pick up the theme
    19. 24. A Geotourism Strategy for West Virginia <ul><li>Apply </li></ul><ul><li>Review </li></ul><ul><li>Educate </li></ul><ul><li>Identify and Promote </li></ul><ul><li>Assess </li></ul><ul><li>Plan </li></ul><ul><li>Implement </li></ul><ul><li>Monitor and Evaluate </li></ul>
    20. 25. <ul><li>Objective 1 : Research and Visioning  </li></ul><ul><li>Destination Review of travel trends and travelers behaviors and preferences. </li></ul><ul><li>Formation of GSC’s and Regional Coordinator in each targeted region. </li></ul><ul><li>Develop implementation plan </li></ul><ul><li>Objective 2 : Education, Asset Inventory, and Assessment </li></ul><ul><li>Educational workshops throughout each targeted region </li></ul><ul><li>Geotourism assets nominated for the Geotourism for WV Website </li></ul><ul><li>First Impressions for Geotourism Assessments. </li></ul><ul><li>Objective 3 : Promotion and Planning </li></ul><ul><li>NGS co-branded Geotourism for West Virginia Website goes live </li></ul><ul><li>Focus Groups for Geotourism planning sessions </li></ul><ul><li>Additional tourism regions targeted to participate </li></ul>
    21. 26. Geotourism for West Virginia <ul><li>Pilot in NRG and Eastern Panhandle </li></ul><ul><li>TGA Project Coordinator </li></ul><ul><li>Statewide Advisory Council </li></ul><ul><li>Regional Geotourism Stewardship Councils </li></ul><ul><ul><li>Support stewardship, Sign Geotourism Charter </li></ul></ul><ul><ul><li>Local coordination – volunteers, VISTA, intern, etc. </li></ul></ul><ul><ul><li>Help educate </li></ul></ul><ul><ul><li>Encourage and review local nominations </li></ul></ul><ul><ul><li>Balance content: arts, culture, places, geology, history, … </li></ul></ul><ul><li>National Geographic </li></ul><ul><ul><li>Fact checking, editorial work, cartography, website content development, technical assistance </li></ul></ul>
    22. 27. What is Project Status? <ul><li>Proposal from NGS to develop website and provide technical assistance </li></ul><ul><li>3 year pilot proposal (~480k)– time to seek funding </li></ul><ul><li>Need letters of support from Project Team (statewide GSC) members and pilot regions </li></ul><ul><li>Plan meeting in Charleston to promote the project </li></ul><ul><li>Potential timetable </li></ul><ul><ul><li>Launch fall/winter 2011 </li></ul></ul><ul><ul><li>Fall through Winter– Solidify Council, Workshops, and website nominations </li></ul></ul>
    23. 28. How Can You Help? <ul><li>Agree to serve on the statewide GSC/Project Team </li></ul><ul><li>Letter of support that outlines: </li></ul><ul><ul><li>Support or resources you can provide </li></ul></ul><ul><ul><li>Direct or indirect funding opportunities </li></ul></ul>
    24. 29. Think beyond the map How to promote prosperity in West Virginia? <ul><li>Sustain local businesses and communities </li></ul><ul><li>Restore natural environment </li></ul><ul><li>Enhance the well-being of local residents </li></ul>