When it comes to Facebook, we’re all on the sometimes gentle, sometimes not so gentle learning curve. This presentation is a snapshot-in-time of how we integrate Facebook as part of our communication and collaboration strategies. Included are worksheets, artwork and screenshots. Your comments are welcome and so are embeds, likes, clips and shares. Details http://planeta.wikispaces.com/facebook

1. Making the Most of
@ r o n made r pl ane ta. co m/ face bo o k • 10 . 2 0 17
Facebook

2. When it comes to Facebook, we’re all on the sometimes
gentle, sometimes not so gentle learning curve. This
presentation is a snapshot-in-time of how we integrate
Facebook as part of our communication strategies.
Included are worksheets, artwork and screenshots.
You are welcome to adapt and reuse with the attribution-
sharealike license. We welcome your interaction --
comments, questions, suggestions, shares, clips,
favorites, likes and hearts.
- Ron Mader (Las Vegas, 2017)
p l a n e t a . c o m / f a c e b o o k • p l a n e t a . w i k i s p a c e s . c o m / f a c e b o o k
About This Presentation

3. planeta.com/facebook

4. Be attentive
Be generous
Be creative
Be curious
Be empathetic
Levels of Engagement
2 0 1 7 @ r o n m a d e r

5. View
Upload pics/video
Share / Like / Embed
Create event
Search
Say ‘Happy Birthday’
2 0 1 7 @ r o n m a d e r
Levels of Engagement

6. O t h e r
Ar e we o n
the same
scre e n?
T o w h at
de gr e e
do we
i nte r act?
W h at’ s
next?
Facebook: Are we on the same screen?
2 0 1 7 @ r o n m a d e r

7. Core Skills
Can you login on Facebook?
Can you add a status update?
Can you like a comment?
Can you turn notifications off?
Can you share a photo or event?

12. Embedding Videos from Facebook

16. On Facebook one can like and
remove a like (aka ‘unlike').
One can also share
(aka endorse) and comment
(question or compliment).

17. Liking is Nice
Commenting and Sharing
Add More Value

18. Facebook + Twitter
Q: Can I set up Facebook so that posts automatically
upload to Twitter?
A: Yes, but what you gain in efficiency you lose in
legitimacy. Twitterers will know that you're just
giving it a pass.
Our recommendation: don't auto-connect your
Facebook and Twitter accounts.

19. Twitter says to Facebook
‘Why are you following me?’
And Facebook responds
‘Because I like you.’

20. Le dice
El Twitter al Facebook
porque “me sigues”
y el facebook contesta
porque “me gusta”

24. planeta.wikispaces.com/facebook

25. live profile status share birthday
activity log messenger tag autocorrect timeline
search wall
FREE
SPACE like page
comment download calendar geolocation news feed
event group insights privacy unfriend
Facebook Bingo!
p l a n e t a . c o m / f a c e b o o k • 2 0 1 7

26. slideshare.net/planeta/facebooktips
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Share

27. @ronmader