Facebook Do’s And Don’ts


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Facebook Do’s And Don’ts

  1. 1. Do’s and Don’ts of Facebook
  2. 2. The Growth of Facebook General Growth • More than 300 million active users • 50% of the active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older
  3. 3. User Engagement • Average user has 130 friends on the site • More than 6 billion minutes are spent on Facebook each day (worldwide) • More than 40 million status updates each day • More than 10 million users become fans of Pages each day
  4. 4. So do you think you can reach some people who Know you Like you and Trust you on Facebook?
  5. 5. Our Role is Changing • It’s time to Connect • It’s about relationships more than sales
  6. 6. Use the POST Method • People: Assess your customers’ social activities and understand if they even participate in social media. • Objectives: Decide what you want to accomplish. • Strategy: Plan for how your relationship with customers can change. • Technology: Decide which social media technologies to use (Networking, blogs, twitter, etc)
  7. 7. Have a Plan • Keep in touch with the lives of people you know • Provide articles and updates • Use your page as a resource for information – Links, videos • Put your listings on your page • Add appropriate humor/warm fuzzies
  8. 8. Do • Change your privacy settings
  9. 9. Don’t • Put all your personal information on your profile
  10. 10. Don’t • Accept every invitation for friendship • Accept every application
  11. 11. Do • Categorize your friends • Remember that your wall is visible to a large number of people
  12. 12. Do • Make comments on friends walls
  13. 13. Don’t • Put photos on that are not G rated • Put photos on your wall that you wouldn’t want your 1st grade teacher to see.
  14. 14. Postlets to Add Listings
  15. 15. Do • Post pictures
  16. 16. Do • Share pertinent information
  17. 17. Don’t • Play Games • Leave evidence of playing games on your wall
  18. 18. Do • Post relevant articles
  19. 19. Do • Add FaceBook to your phone
  20. 20. Do • Use Business Applications
  21. 21. Summing it Up Use Discretion (this is business) Remember, this is a business site Create an appropriate profile for business – This becomes part of your reputation and personal brand Be selective on what shows on your wall – Full disclosure is not best Add photos to enhance your page – Successful move photos Join relevant groups and networks Use privacy controls Use E-mail notification controls