2. WHO?
The app is aimed at teenage girls or younger ladies.
WHAT?
If someone is struggling to do there hair, make-up or beauty
tips.
WHEN?
Anytime, if your about to go out for dinner or if your just
sitting in with your little brother.
WHERE?
Anywhere, if your at the local park, it is mostly going if your
about to go to a fancy party or dinner
Why?
To give you great beauty tips so you can look yore best at all
times.
3. How we can solve it
Getting ready can be a lonely task. It
would be rally helpful if you had a group
of friends with you during the process to
guide you on what to wear and how to
wear it. Instant fashion, hair and make-up
advice from the people who know you
best… your friends.
4. Questions you might ask
How can your friends give you feedback
on an outfit, hair or make-up if they are
not with you?
Would that be helpful?
Would an instructional video to help you
understand how to achieve a specific
style help in the process?
5. How can your friends give you feedback on an outfit, hair or
make-up if they are not with you?
A social networking aspect to the app will mean our friends can
intereact with you each time you post pictures or video of your
make-up, hair or outfit. They can rate each of them and give you
feedback.
Would that be helpful?
A group of selected friends would be helpful to provide feedback
and ratings so that you feel comfortable going on your night out or
to your family meal.
Would an instructional video to help you understand how to
achieve a specific style help in the process?
Videos would be great to teach you how to do certain things like
‘how to make a fish plait’ which you might not be able to do… your
friend might be really good at that so she could post a video of
how to do it.
6. [Mini Elevator Pitch]
My team, [team name], is developing [platform]
to help [target audience] [solve a problem] [with secret sauce]
7. User Profile
Female (some males but mainly female)
Aged between 11-25
They enjoy going out and looking good.
They enjoy experimenting and seeing
how they can change the look and style
depending on the occasion.
8. Facebook – you can post video and pictures
Instagram – you can post photos
Twitter – you can post photo and tweets.
We think that the social networking aspect of
this app is replicating on other sites, but it
doesn’t combine those features with fashion
and learning how to care about your
appearance.
9. Unique Features
We think that the social networking aspect of
this app is replicating on other sites, but it
doesn’t combine those features with fashion
and learning how to care about your
appearance.
The unique features are the ability to post
images and video and get ratings. This
introduces a gaming aspect to the app and
allows you to have different ‘style statuses’
among your friends.
14. There will be no copyright issues as
users will produce and post their own
photos and videos
Users will watch each others posts and
give them responses and ratings. This
will require some data, and contribute to
their overall status within their
friendship group.
15.
16. EXAMPLE Business Model
The App is Free Targeted advertising
BabyBox Community £1.99 a month
As a ELMA
community
member you
get a portal to
our website.
Great advice
on parenting,
exclusive
offers,
television, free
online backup
of recordings,
and lots more.
17. [Marketing Strategy]
1. Social networking campaign – facebook, twitter etc
2. Mail shot all primary and secondary schools to give the app for
free to their students for a short space of time
3. Youtube channel – showcase good work within the GGTE
community.
