@wellwishes "What can YOU do" challenge - http://bit.ly/5YVCNr. Start a campaign at http://mycharitywater.org and include wellwishes in the name. YOU can provide safe water for an entire village!!! Formatted version of my BWE keynote deck. Full video is here: http://bit.ly/3KQRN9

1. How DARE
you!!??*
*Not be awesome?

2. Self-doubt is
actually kinda
Selfish

3. (You’re cheating us!)

4. Mentoring,
unpacked.

5. Fear is a terrible
motivator.

6. Love Matters.
Love Lasts.
Photo Credit: (cc) prakhar on flickr.com

7. [The Awesomeness Manifesto]
Four Pillars of
Awesomeness…
• Ethical Production
• Insanely Great Stuff
• Love
• Thick Value
http://blogs.harvardbusiness.org/haque/2009/09/is_your_business_innovative_or.html

8. Awesome is
NOT a Private
Street
cc: moonlightbulb
Photo Credit: (cc) moonlightbulb on flickr.com

9. Challenge and Inspire
• product of a
creator’s passion
• novel and non-
obvious, evoking
surprise and delight
• something about
them perfectly
reflects the essence
of (their) creation
@awesomefound

10. Team Awesome
Photo Credit: (cc) matski_98 on flickr.com

11. #crushit.

12. Think
Big

13. Awesome
Anything
cc: stallio
Photo Credit: (cc) stallio on flickr.com

14. How?

15. What’s Your
Superpower?

16. [Four leaf
clover]
Photo Credit: (cc) cygnus921 on flickr.com

17. • Maximize Chance
Opportunities
• Listen to Lucky
Hunches
• Expect Good Fortune
• Turn Bad Luck to Good

18. Believe.

21. “learn to not be
afraid of who you
actually are.”
http://pistachio.posterous.com/lauras-rules-0

22. 1. be kind and fair to
everyone.
2. don't worry whether or
not anyone likes you.
3. help people.
4. ask.
5. act. (get excited and
share it)
http://pistachio.posterous.com/lauras-rules-0
laura’s rules
6. love yourself.
7. love others. (try radical
forgiveness)
8. gratitude for everything.
9. hope is your only hope.
(and fear is your only worry)
10. be present.

23. “Only connect.’
-E. M. Forrester

25. (You KNEW
Twitter’d be in
here somewhere!)

26. What Are You
Doing?

27. On-Ramp
Photo Credit: (cc) stallio on flickr.com

31. “Use it
Where You
Think Best”
-IBM ThinkPad Commercials

32. The User Multiface
browser • SMS • IM • RSS reader •
FriendFeed • Facebook • blogs •
widgets • desktop • iPhone •
Blackberry • clients • websites •
subscriptions • listening tools • blog
tools • plugins • visualizations •
mainstream integrations

33. What can I do
with it?

36. http://twitpic.com/135xa

38. How to build
awesome with
Twitter…

39. Listen.
Learn.
Care.
Serve.

40. You’re not alone
anymore.

41. Surround
yourself with
inspiring people

42. [HORIZON]
Photo Credit: (cc) dominicspics on flickr.com

43. Be Useful
Turn it inside-out
Curate and produce value
Connect

44. Become Happier
•Transparency & Values
•Reframing Reality
•Helping Others
•Gratitude
http://blogs.zappos.com/blogs/ceo-and-coo-blog/2009/01/25/how-twitter-can-make-you-a-better-and-happier-person

45. Be Uniquely
YOU.
Talk about your passions

46. Twitter
Campaigns?
not so much.
Twitter literacy

47. How Best to
Approach?
Find/cultivate examples of
• Excellence
• Authenticity
• Engagement
Then, eExperiment - What works for you?

48. Manners 101
• Dress nicely
– Background graphic, avatar
• Introduce yourself
– Fill out profile completely
– Mention your Twitter on your site
• Be a good conversationalist
– Listen, respond
– Contribute relevant, useful material

50. [PeeWee
Dummies]
cc: moonlightbulb
Photo Credit: © Damon Cortesi @dacort

51. Climbed
Denali
Twitter App
Developer
Eagle Scout
Team

55. Homepage screenshot

65. Influence (was)
Attracting attention to
yourself

66. Influence (is)
Providing attention and
value to others

67. Photo Credit: (cc) jerryfletcher on flickr.com

68. Social Media is
Knowledge

69. Knowledge is
Socially Mediated

70. Knowledge is
Socially Mediated
Photo Credit: (cc) fredoalvarez on flickr.com

71. Knowledge is
Socially Mediated

72. Markets are
Socially Mediated

73. Photo Credit: (cc) gregor_y on flickr.com

74. Markets are
Socially Mediated

75. Photo Credit: (cc) matrianklw on flickr.com

76. Value.
visibility
relevance
relationships
social capital
community
ideas
trust
research
marketing
networking
customer
service
traffic
news
sales
SEO

77. Externally
Customer service
Market awareness
News
Innovation
Understanding
Extending reach
Relationships
Branding
Direct sales
SEO
Driving traffic
Networking

78. Internally
Sales Teams
Event Planning
Project Status
News
Coordination
Interface
Decentralized teams
Employee Support
Mentoring
Problem-solving
Purely Social