Email Marketing Monetization #typeacon
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Tips and tricks to making money from your site with email, as delivered at the Type A Conference VIP session on October 8th, 2015, in Atlanta, GA
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Email Marketing Monetization #typeacon
- 1. #TypeAConType A Conference 2015 Using Email Making Money Phil Hollows CEO, FeedBlitz #Selfie #NoFilter
- 2. #TypeAConType A Conference 2015 Briefly, Back to Basics • Make your subscription forms Visible • Always use dual opt-in • Have a relevant, highly visible incentive • Provide many opportunities to subscribe • Respectful popups
- 3. #TypeAConType A Conference 2015 Briefly, Back to Basics • Make your subscription forms Visible • Always use dual opt-in • Have a relevant, highly visible incentive • Provide many opportunities to subscribe • Respectful popups
- 4. #TypeAConType A Conference 2015 Baseline Tips • Mail at least weekly • Open rate: 20% • Unsubscribe rate: < 0.5% • Complaint rate: < 0.1% • Images, headlines & copy • Think outside the blog! – Instagram – Pinterest – Tumblr • Test, test, test!
- 5. #TypeAConType A Conference 2015 Make Every Email Count: Always Be Monetizing • Sponsorships (media kit update!) • Email-friendly advertising • Promote your own products with house ads • Affiliate marketing
- 6. #TypeAConType A Conference 2015 People Suck • People are lazy • People have no attention • People are cheap • People are selfish • People procrastinate • People are cynical • People are afraid
- 7. #TypeAConType A Conference 2015 Put Differently… • People need convenience • People crave excitement • People love deals • People desire success • People are deadline driven • People want to trust • People thrive on inclusion
- 8. #TypeAConType A Conference 2015 A Week of Sales in 46 Minutes • @StudioJewel turned 46 • List-only offer: – 46% off – Only on her birthday – Only 9:00pm to 9:46pm • Generated a week’s worth of sales in just 46 minutes • Trust: Personal event • Deal: 46% off • Exciting: Only 46 minutes • Deadline: No other chances • Inclusion: Many prior buyers
- 9. #TypeAConType A Conference 2015 List Building for Bloggers • Published a chapter at a time on the FeedBlitz blog • 45,000+ words emailed to the list one chapter at a time • Freely available to anyone at anytime • Self-published e-book – $24.95 PDF at ListBuildingForBloggers.com – $9.99 at Amazon on Kindle • Over 1,000 sold • Convenience sale • ASP ~$15 • Always be monetizing – “Thank you” email contained affiliate pitch
- 10. #TypeAConType A Conference 2015 Premium Webcast • Paid web cast • Tiered pricing (Eventbrite) – 5 tickets @ $4.95 – 5 @ $7.95 – 10 @ $9.95 – Up to 50 seats $49.95 • Every time a tier sold out, we emailed the list • Why did this work? – Convenient: Webcast – Trust: Social proof – Deal: Really cheap if you’re fast – Exciting: Tiers kept selling out – Inclusion: As momentum built, FOMO kicked in
- 11. #TypeAConType A Conference 2015 Landing Page Bundles • Create multiple items for sale • Bundle them together in a separate collection • Offer the deal on the bundle only – 1-time only new subscriber price – On the new subscriber activation landing page – People are excited when they have just joined your list! • Passively promote on blog subscriptions / newsletter
- 12. #TypeAConType A Conference 2015 Email Sells • Sell to people who’ve already bought from you first – They already trust you – Give them a deal – Set a deadline – Over-communicate • Track what you know about a subscriber – Tag with the product bought or offer they took – Plan what you want to do with them next
- 13. #TypeAConType A Conference 2015 Autoresponders, Sequences and Campaigns
- 14. #TypeAConType A Conference 2015 Email Marketing • Make your sequences smart – Don’t pitch product X if you know they already bought X • Lead the subscriber to where you want them to go – Got an affiliate program? Invite them to join it. – Just one item bought? Offer a deal on the bundle. – Bought everything? • Join your masterclass, go to an event, refer a friend, recommend related solutions that YOU are an affiliate for
- 15. #TypeAConType A Conference 2015 You can do this
- 16. #TypeAConType A Conference 2015 Dare to try
- 17. #TypeAConType A Conference 2015 Do the work
- 18. #TypeAConType A Conference 2015 One Last Thing… Phil Hollows @phollows @FeedBlitz phil@feedblitz.com