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FeedBlitz Usage& FeedBurner Migration Phil Hollows Founder and CEO FeedBlitz www.feedblitz.com @phollows

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About Phil Hollows• Founder and CEO of FeedBlitz, the all-in-one solution for email and social media marketing automation. – Sending over 1,000,000,000 updates per year. – Clients include: Seth Godin, Fred Wilson, the Savvy Blogging Founders, Danny Brown, Cecily Kellogg, Debba Haupert. – Speaker at BlogWorld and other social media industry events.• Author of “List Building for Bloggers” – ListBuildingForBloggers.com

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On the Agenda Tonight• FeedBurner – the Facts• FeedBurner Migration – How• FeedBlitz – Reviewing The Basics• RSS Tips and Tricks• Basic List Management• Email Design• Multiple Lists – Scheduling• Multiple Lists – Content Filters• Revenue Opportunities• Automation: Parsers and Triggers

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FeedBurner – The Facts• Google have NOT said that FeedBurner is shutting down. – (They haven’t said anything)• BUT: – The FeedBurner API is scheduled to close October 2012. – The @FeedBurner Twitter account was closed July 26th – The FeedBurner Blog (known as the “AdSense for Feeds” blog”) was closed the same day.

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What Google Has Saidhttps://twitter.com/FeedBurner/status/228554988127911936 http://adsenseforfeeds.blogspot.com/

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Further Reading• Will Google Shut Down FeedBurner? – http://www.blogaid.net/will-google-shut-down-feedburner• Is FeedBurner about to be closed by Google? – http://thewayoftheweb.net/2012/08/is-feedburner-about-to-be-closed-by- google/• We’re Leaving FeedBurner and Why You Should Consider Moving Your Blog Too – http://bestbloggingtipsonline.com/were-leaving-feedburner-and-why-you- should-consider-moving-your-blog-too/• FeedBurner Officially Not Listening Any More – http://www.feedblitz.com/feedburner-officially-not-listening-any-more/

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RSS Feature Comparison FeedBlitz FeedBurnerRSS serving Yes YesRSS stats Yes YesTag filtering YesSSL support YesReliable Stats YesRelates Posts YesInline Comments YesMobile Friendly YesImages in Partial Feeds YesCustomer Support Yes

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Email Capabilities FeedBlitz FeedBurnerRSS to Email Multiple Schedules DailyNon-Blog Mailings YesTag filtering YesSocial Sharing Yes LimitedEmail Metrics YesAutoresponders YesSubscriber Reports YesUnsubscribe Surveys YesCustom Lading Pages YesPowerful Branding YesMany lists from one feed YesCustom Fields YesPersonalization YesSubscriber Import YesCustomer Support YesAdd your own Sponsors YesShopping Cart Integration YesList Automation Triggers YesHandles Embedded Video Yes

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How to Switch• FeedBurner has BOTH email and RSS services – You need a replacement which does both• Free e-Book on migrating – 30+ pages – Screenshots – Step by stephttp://www.feedblitz.com/the-feedburner-migration-guide/

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FeedBurner Q&A Questions?

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FeedBlitz – The Basics• Multi-Level Dashboards – Account • Sites – Feeds, Lists and Social Media

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Account Dashboard

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Sites Dashboard

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Site Dashboard

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Managing Site ElemenTS - Feed

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Managing Site Elements - Lists

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RSS Tips and Tricks• Tag filters – Include with /tag/ – Exclude with /not/• feeds.feedblitz.com/feedblitz• feeds.feedblitz.com/feedblitz/tag/features• feeds.feedblitz.com/feedblitz/not/feedburner

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RSS Metrics• Circulation: Max Number of Eyeballs – Subscribers in Readers – Visitors via the Web – (email equivalent: List Size)• Reach: Unique Number of Actual Eyeballs – Tracked by opens – Clicks to title AND internal links – (email equivalent: Open Rate)

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RSS Feed Main Page

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Report DEtail

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Basic List Management• List Settings• Sending A Mailing• Promoting Your List• Design• Metrics

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EmaiL List Dashboard

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Subscriber Management• Viewing Subscribers• Random Drawing• Transferring Between Lists• The Subscriber Portal• Import

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Multiple Lists• For Different Schedules• For Different Content• Do you have a “newsletter” separate from your blog subscribers? – Replace the content with a weekly wrap up post on our blog – SEO benefits – Tie to Weekly RSS mailing – Tie to “Newsletter” tag

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Making Money• The Ad Program• The Affiliate Program

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List Management Automation• Triggers – Take action when an event occurs• Parsers – Process email notifications from 3rd party systems – E.g. shopping carts, PayPal, e-Junkie

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Thank You! Questions? Comments?• Talk to me! – phil@feedblitz.com – @phollows• Resources – Check out: http://ListBuildingForBloggers.com – Subscribe: http://feedblitz.com/f?Sub=84 – Start a Trial: https://FeedBlitz.com/f?NewAccount