Delivered at the first Brown Bag I.T. lunch in Toronto, at the Centre for Social Innovation, April 2007.

1. E-commerce: stores, donations,
and registrations.
The first Brown Bag I.T. lunch
Presented by Phillip Smith
http://communitybandwidth.ca

3. Why would anyone
trust that guy?
• Over 10 years of experience working as a
new media producer
• Founded/co-founded three successful
businesses
• Produced/co-produced over 100 projects
for clients in Canada, the US, and the UK

5. Questions to start us o:
• What is your transaction volume?
Now and planned?
• Do you have in-house tech talent?
• Do you want a shop, donations,
event registrations, or all three?
• What’s your plan beyond the
technology?

6. Basically, there’s always:
$ Do it yourself (DIY)
$$ DIY + processing
$$$ 3rd party processing
$$$$ Outsourced processing

7. Let’s start with real-time
payment processing

8. How it all works

9. Internet
Customer
Online store
Payment processor
Merchant bank

10. Types of merchant
accounts
• Traditional merchant account
• Mail / Telephone order, often
referred to as “Card Not Present”
• Internet merchant account

11. What’s the di?
• Set-up fee
• Monthly fee
• Per transaction fee
• “Discount” from credit card issuer

12. How do you decide?
• How many transactions per month
• Average value of transaction
• Future planned transaction volume
amount

13. Merchant accounts:
So, what’s important to
remember?
• Talk to your bank
• Talk to IATS (Ticketmaster)
• Others: Moneris, PayPaq, etc.

14. Payment processing basics

15. Simple, secure, forms

17. Amnestyshop.org.uk

18. New Internationalist UK,
Canada, and US

19. This Magazine

20. Installed

21. Hosted

25. 3rd party
• PayPal
• Google Checkout
• Other “buy now” button services,
e.g., Americart

26. Shops: So, what’s
important to remember?
• Talk to your techies
• You need a payment gateway no
matter what you choose

27. Donations

28. Secure forms

30. Internet merchant account
+ simple / secure form

31. Paypal

32. Donation processors
• Gift Tool
• HelpForCharities.com
• Give Today
• NEON / z2systems

33. Charity portals
• CanadaHelps.org
• GiveMeaning.org
• ChipIn.com
• Fundable.org

34. Donations: So, what’s
important to remember?
• Do you have a donor database
already?
• Tech skill in-house?
• Need multiple donation pages?
• Internet merchant account already?

35. Registrations

36. Eventbrite and similar

37. Sporg

38. Two for the price of one!
• Gift Tool
• Give Today
• Artez Interactive
• Sporg, etc.

39. Registrations: So, what’s
important to remember?
• How many events a year?
• How many tickets?
• Is it the primary focus, or just an
add-on to other transactions?

41. Final thoughts:
• What is your transaction volume?
Now and planned?
• Do you have in-house tech talent?
• Do you want a shop, donations,
event registrations, or all three?
• What’s your plan beyond the
technology?

42. E-commerce: stores, donations,
and registrations.
The first Brown Bag I.T. lunch
Presented by Phillip Smith
http://communitybandwidth.ca