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Experience is the product


             Peter Merholz
             peterme@adaptivepath.com
A new photographic apparatus
A new photographic apparatus
A NEW PHOTOGRAPHIC APPARATUS.

  This apparatus consists of a box containing a camera, A, and a
  frame, C, containing the...
A NEW PHOTOGRAPHIC APPARATUS.

  This apparatus consists of a box containing a camera, A, and a
  frame, C, containing the...
“You press the button,
 we do the rest”
You press the button...
... we do the rest
What’s the highest
 compliment?
“Highly profitable.”
“Never breaks.”
“Cool.”
“When you start
looking at a problem
and it seems really
simple with all these
simple solutions,
you don’t really
understa...
technology
“Like a dog’s walking
on his hind legs, it is
not done well; but you
are surprised to find it
done at all.”
       — Samue...
“...Then you get into
the problem, and
you see it’s really
complicated. And
you come up with all
these convoluted
solution...
technology
features



technology
8-event/1-month timer with 3-hour backup.
“... But the really
great person will
keep on going and
find the key,
underlying principle
of the problem. And
come up wit...
“... But the really
great person will
keep on going and
find the key,
underlying principle
of the problem. And
come up wit...
features



technology
experience


 features



technology
Girls gone Wii!
http://www.scottweisbrod.com/index.php/?p=187   The New York Times, June 8, 2007
products are people too
they know who they are
user interface

    logic


    data
user interface
user interface




MAGIC
user interface

    logic


    data
user interface

    logic


    data
user interface

    logic


    data
user interface

    logic


    data
experience vision
“You press the button,
 we do the rest”
“You press the button,
 we do the rest”
Our Vision
The Road to Google Calendar:
                       (it’s important to have one)
                              ...
Our Vision
The Road to Google Calendar:
                       (it’s important to have one)
                              ...
Our Vision
The Road to Google Calendar:
                       (it’s important to have one)
                              ...
Tandy Zoomer   Newton MessagePad
G oa ls

1. Fi ts in sh ir t po cket

2. Sy nc s se am le ss ly w it h PC

3. Fa st an d ea sy to use

4. Co sts no m ore ...
G oa ls

1. Fi ts in sh ir t po cket

2. Sy nc s se am le ss ly w it h PC

3. Fa st an d ea sy to use

4. Co sts no m ore ...
leverage the system
Capture image
 Advance film
Capture image   Develop film
 Advance film     Print film
                Refill camera
Photographic system




Capture image          Develop film
 Advance film            Print film
                       Ref...
Browse audio
 Play audio
 Rate audio
Product




Browse audio
 Play audio
 Rate audio
Browse audio
 Play audio
 Rate audio
Browse audio    Browse audio Delete audio
 Play audio      Play audio   Make playlists
 Rate audio      Rate audio   Strea...
Browse audio    Browse audio Delete audio
 Play audio      Play audio   Make playlists
 Rate audio      Rate audio   Strea...
Browse audio    Browse audio Delete audio           Find media
 Play audio      Play audio   Make playlists
              ...
Play


Browse audio    Browse audio Delete audio           Find media
 Play audio      Play audio   Make playlists
       ...
anage
   Play                 M


Browse audio    Browse audio Delete audio           Find media
 Play audio      Play aud...
anage                       cquire
   Play                                              A
                        M


Brow...
System




                          anage                       cquire
   Play                                           ...
http://www.flickr.com/photos/coming_soon/309102389/
http://www.flickr.com/photos/bartificial/122164551/
“People want to know the name of the drug first,
then how they should take it. “
“People want to know the name of the drug first,
then how they should take it. “


Experiential Requirements
At-a-glance d...
“People want to know the name of the drug first,
then how they should take it. “


Experiential Requirements              ...
“People want to know the name of the drug first,
then how they should take it. “


Experiential Requirements              ...
Managing Tradeoffs

Color printers too expensive

But color-coding is helpful

How about....
Managing Tradeoffs

Color printers too expensive

But color-coding is helpful

How about....

Rings!
2. We want to enable new ways
  1. We want to help people make
                                                           ...
Charmr
A diabetes management prototype
Peter Merholz
peterme@adaptivepath.com
Peter Merholz
peterme@adaptivepath.com
Our Vision
           The Road to Google Calendar:
                                  (it’s important to have one)
        ...
Peter Merholz
peterme@adaptivepath.com
Peter Merholz
peterme@adaptivepath.com
Peter Merholz
peterme@adaptivepath.com
the experience
 is the product
Peter Merholz
peterme@adaptivepath.com
Peter Merholz
peterme@adaptivepath.com
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
Experience Is The Product
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Experience Is The Product

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Don't focus on technology and features. Heck, don't focus on the "product." Focus on the experience you want to create, and build a system that gets you there.

The audio is from my talk at http://2007.dconstruct.org/.

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  • The audio and presentation seems to stop after 10 minutes. Why? :(
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  • Great Presentation.
    (Sorry no link to an irrelevant obscure website to follow).
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  • strategy
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  • This presentation is very helpful for me. YesminaRex
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  • าหารเสริมบํารุงผิว
    http://xn--72c1bhrjac8auiv4dbf1ag9dyhwk.com/

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    ,ก ลู ต้า ไธ โอน ผิว ขาว,วิตามิน บำรุง ผิวพรรณ,สินค้า อาหาร เสริม ลด น้ำหนัก,ขาย อาหาร ผิว ขาว,ผิวพรรณ ความงาม,ผิวขาว
    ,gluta,อยากผิวขาว
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Transcript of "Experience Is The Product"

  1. 1. Experience is the product Peter Merholz peterme@adaptivepath.com
  2. 2. A new photographic apparatus
  3. 3. A new photographic apparatus
  4. 4. A NEW PHOTOGRAPHIC APPARATUS. This apparatus consists of a box containing a camera, A, and a frame, C, containing the desired number of plates, each held in a small frame of black Bristol board. The camera contains a mirror, M, which pivots upon an axis and is maneuvered by the extreme bottom, B. This mirror stops at an angle of 45°, and sends the image coming from the objective to the horizontal plate, D, at the upper part of the camera. The image thus reflected is righted A new photographic apparatus upon this plate. As the objective is of short focus, every object situated beyond a distance of three yards from the apparatus is in focus. In exceptional cases, where the operator might be nearer the object to be photographed, the focusing would be done by means of the rack of the objective. The latter can also slide up and down, so that the apparatus need not be inclined when buildings or high trees are being photographed. The door, E, performs the role of a shade. When the apparatus has been fixed upon its tripod and properly directed, all the operator has to do is to close the door, P, and raise the mirror, M, by turning the button, B, and then expose the plate. The sensitized plates are introduced into the apparatus through the door, I, and are always brought automatically to the focus of the objective through the pressure of the springs, R. The shutter of the frame, B, opens through a hook, H, with in the pocket, N. After exposure, each plate is lifted by means of the extractor, K, into the pocket, whence it is taken by hand and introduced through a slit, S, behind the springs, R, and the other plates that the frame contains. All these operations are performed in the interior of the pocket, N, through the impermeable, triple fabric of which no light can enter. An automatic marker shows the number of plates exposed. When the operations are finished, the objective is put back in the interior of the camera, the doors, P and E, are closed, and the pocket is rolled up. The apparatus is thus hermetically closed, and, containing all the accessories, forms one of the most practical of systems for the itinerant photographer.
  5. 5. A NEW PHOTOGRAPHIC APPARATUS. This apparatus consists of a box containing a camera, A, and a frame, C, containing the desired number of plates, each held in a small frame of black Bristol board. The camera contains a mirror, M, which pivots upon an axis and is maneuvered by the extreme bottom, B. This mirror stops at an angle of 45°, and sends the image coming from the objective to the horizontal plate, D, at the upper part of the camera. The image thus reflected is righted A new photographic apparatus upon this plate. As the objective is of short focus, every object situated beyond a distance of three yards from the apparatus is in focus. In exceptional cases, where the operator might be nearer the object to be photographed, the focusing would be done by means of the rack of the objective. The latter can also slide up and down, so that the apparatus need not be inclined when buildings or high trees are being photographed. The door, E, performs the role of a shade. When the apparatus has been fixed upon its tripod and properly directed, all the operator has to do is to close the door, P, and raise the mirror, M, by turning the button, B, and then expose the plate. The sensitized plates are introduced into the apparatus through the door, I, and are always brought automatically to the focus of the objective through the pressure of the springs, R. The shutter of the frame, B, opens through a hook, H, with in the pocket, N. After exposure, each plate is lifted by means of the extractor, K, into the pocket, whence it is taken by hand and introduced through a slit, S, behind the springs, R, and the other plates that the frame contains. All these operations are performed in the interior of the pocket, N, through the impermeable, triple fabric of which no light can enter. An automatic marker shows the number of plates exposed. When the operations are finished, the objective is put back in the interior of the camera, the doors, P and E, are closed, and the pocket is rolled up. The apparatus is thus hermetically closed, and, containing all the accessories, forms one of the most practical of systems for the itinerant photographer.
  6. 6. “You press the button, we do the rest”
  7. 7. You press the button...
  8. 8. ... we do the rest
  9. 9. What’s the highest compliment?
  10. 10. “Highly profitable.”
  11. 11. “Never breaks.”
  12. 12. “Cool.”
  13. 13. “When you start looking at a problem and it seems really simple with all these simple solutions, you don’t really understand the complexity of the problem. And your solutions are way too oversimplified, and they don’t work.”
  14. 14. technology
  15. 15. “Like a dog’s walking on his hind legs, it is not done well; but you are surprised to find it done at all.” — Samuel Johnson
  16. 16. “...Then you get into the problem, and you see it’s really complicated. And you come up with all these convoluted solutions. That’s sort of the middle, and that’s where most people stop, and the solutions tend to work for a while....”
  17. 17. technology
  18. 18. features technology
  19. 19. 8-event/1-month timer with 3-hour backup.
  20. 20. “... But the really great person will keep on going and find the key, underlying principle of the problem. And come up with a beautiful elegant solution that works.” Steve Jobs
  21. 21. “... But the really great person will keep on going and find the key, underlying principle of the problem. And come up with a beautiful elegant solution that works.” Steve Jobs 1984
  22. 22. features technology
  23. 23. experience features technology
  24. 24. Girls gone Wii!
  25. 25. http://www.scottweisbrod.com/index.php/?p=187 The New York Times, June 8, 2007
  26. 26. products are people too
  27. 27. they know who they are
  28. 28. user interface logic data
  29. 29. user interface
  30. 30. user interface MAGIC
  31. 31. user interface logic data
  32. 32. user interface logic data
  33. 33. user interface logic data
  34. 34. user interface logic data
  35. 35. experience vision
  36. 36. “You press the button, we do the rest”
  37. 37. “You press the button, we do the rest”
  38. 38. Our Vision The Road to Google Calendar: (it’s important to have one) for you works • Set out to build a calendar that to use Fast, visually appealing, and joyous – into the calendar Drop dead simple to get information – inders, invitations, etc.) More than boxes on a screen (rem – r whole life in one place Easy to share so you can see you – where not everyone • Designed for a consumer world me system) has a calendar (or one on the sa ) – Open APIs (import and publish – Invitations for everyone t Manager Presented by Carl Sjogreen, Produc
  39. 39. Our Vision The Road to Google Calendar: (it’s important to have one) for you works • Set out to build a calendar that to use Fast, visually appealing, and joyous – into the calendar Drop dead simple to get information – inders, invitations, etc.) More than boxes on a screen (rem – r whole life in one place Easy to share so you can see you – where not everyone • Designed for a consumer world me system) has a calendar (or one on the sa ) – Open APIs (import and publish – Invitations for everyone t Manager Presented by Carl Sjogreen, Produc
  40. 40. Our Vision The Road to Google Calendar: (it’s important to have one) for you works • Set out to build a calendar that to use Fast, visually appealing, and joyous – into the calendar Drop dead simple to get information – inders, invitations, etc.) More than boxes on a screen (rem – r whole life in one place Easy to share so you can see you – where not everyone • Designed for a consumer world me system) has a calendar (or one on the sa ) – Open APIs (import and publish – Invitations for everyone t Manager Presented by Carl Sjogreen, Produc
  41. 41. Tandy Zoomer Newton MessagePad
  42. 42. G oa ls 1. Fi ts in sh ir t po cket 2. Sy nc s se am le ss ly w it h PC 3. Fa st an d ea sy to use 4. Co sts no m ore th an $299
  43. 43. G oa ls 1. Fi ts in sh ir t po cket 2. Sy nc s se am le ss ly w it h PC 3. Fa st an d ea sy to use 4. Co sts no m ore th an $299
  44. 44. leverage the system
  45. 45. Capture image Advance film
  46. 46. Capture image Develop film Advance film Print film Refill camera
  47. 47. Photographic system Capture image Develop film Advance film Print film Refill camera
  48. 48. Browse audio Play audio Rate audio
  49. 49. Product Browse audio Play audio Rate audio
  50. 50. Browse audio Play audio Rate audio
  51. 51. Browse audio Browse audio Delete audio Play audio Play audio Make playlists Rate audio Rate audio Stream radio Alter metadata Burn CDs Add audio etc...
  52. 52. Browse audio Browse audio Delete audio Play audio Play audio Make playlists Rate audio Rate audio Stream radio Alter metadata Burn CDs Add audio etc...
  53. 53. Browse audio Browse audio Delete audio Find media Play audio Play audio Make playlists Buy media Rate audio Rate audio Stream radio Alter metadata Burn CDs Buy games Add audio etc... Subscribe to podcasts
  54. 54. Play Browse audio Browse audio Delete audio Find media Play audio Play audio Make playlists Buy media Rate audio Rate audio Stream radio Alter metadata Burn CDs Buy games Add audio etc... Subscribe to podcasts
  55. 55. anage Play M Browse audio Browse audio Delete audio Find media Play audio Play audio Make playlists Buy media Rate audio Rate audio Stream radio Alter metadata Burn CDs Buy games Add audio etc... Subscribe to podcasts
  56. 56. anage cquire Play A M Browse audio Browse audio Delete audio Find media Play audio Play audio Make playlists Buy media Rate audio Rate audio Stream radio Alter metadata Burn CDs Buy games Add audio etc... Subscribe to podcasts
  57. 57. System anage cquire Play A M Browse audio Browse audio Delete audio Find media Play audio Play audio Make playlists Buy media Rate audio Rate audio Stream radio Alter metadata Burn CDs Buy games Add audio etc... Subscribe to podcasts
  58. 58. http://www.flickr.com/photos/coming_soon/309102389/
  59. 59. http://www.flickr.com/photos/bartificial/122164551/
  60. 60. “People want to know the name of the drug first, then how they should take it. “
  61. 61. “People want to know the name of the drug first, then how they should take it. “ Experiential Requirements At-a-glance drug identification At-a-glance ID for each family member Easy to read Clear intake instructions Additional information at hand
  62. 62. “People want to know the name of the drug first, then how they should take it. “ Experiential Requirements Solution At-a-glance drug identification Prominent drug name display At-a-glance ID for each family member Color-coded for each family member Easy to read Re-shaped bottle for easier reading Clear intake instructions Attached information card Additional information at hand Clear intake instructions
  63. 63. “People want to know the name of the drug first, then how they should take it. “ Experiential Requirements Solution At-a-glance drug identification At-a-glance ID for each family member Easy to read Clear intake instructions Additional information at hand
  64. 64. Managing Tradeoffs Color printers too expensive But color-coding is helpful How about....
  65. 65. Managing Tradeoffs Color printers too expensive But color-coding is helpful How about.... Rings!
  66. 66. 2. We want to enable new ways 1. We want to help people make of organizing photos. their photos available to the people who matter to them. it is all too easy to get Once you make the switch to digital, of photos you take with that overwhelmed with the sheer number cipal way people go about moments captured on their itchy trigger finger. Albums, the prin Maybe they want to keep a blog of -- until you get to 20 or 30 or 50 of to show off their best pictures to organizing photos today, are great cameraphone, or maybe they want ing rolls of film developed, but brity. Or maybe they want to them. They worked in the days of gett the whole world in a bid for web cele te need of a Florida condo and full of their kids with their family the quot;albumquot; metaphor is in despera securely and privately share photos these things possible and more! across the country. Flickr makes all retirement. Part of the solution is to make To do this, we want to get photos the process of organizing photos into and out of the system in as many ways as we can: fromand from,whatever collaborative. In Flickr, you can give your friends, family, the web from r photos - not just to anize you and other contacts permission to org puters e com mobile devices, from the users' hom tags. People like to ooh and ahh, their photos. And we want to be add comments, but also notes and software they are using to manage n sharing photos. Why not give s as possible: on the Flickr laugh and cry, make wisecracks whe able to push them out in as many way look at them over the internet? posting to outside blogs or ways we them the ability to do this when they website, in RSS feeds, by email, by the photos as metadata, you can we going to use those smart And as all this info accretes around haven't thought of yet. What else are since all this info is also searchable. find them so much easier later on, refrigerators for? Flickr is the WD-40 that makes it easy to get photos from one person to another in whatever way they want.
  67. 67. Charmr A diabetes management prototype
  68. 68. Peter Merholz peterme@adaptivepath.com
  69. 69. Peter Merholz peterme@adaptivepath.com
  70. 70. Our Vision The Road to Google Calendar: (it’s important to have one) for you works • Set out to build a calendar that to use Fast, visually appealing, and joyous – ion into the calendar Drop dead simple to get informat – rs, invitations, etc.) More than boxes on a screen (reminde – whole life in one place Easy to share so you can see your – where not everyone • Designed for a consumer world system) has a calendar (or one on the same – Open APIs (import and publish) – Invitations for everyone Peter Merholz peterme@adaptivepath.com
  71. 71. Peter Merholz peterme@adaptivepath.com
  72. 72. Peter Merholz peterme@adaptivepath.com
  73. 73. Peter Merholz peterme@adaptivepath.com
  74. 74. the experience is the product Peter Merholz peterme@adaptivepath.com
  75. 75. Peter Merholz peterme@adaptivepath.com

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