On the 10th March, Penny Power launched her manifesto for 'Digital Business Britain' to reduce the skills gap within the UK, calling on Business Advisors, Leaders, Mentors, Coaches and Government to encourage ethical participation and global thinking. To read and support the Manifesto click HERE http://www.ecademy.com/module.php?mod=assist&aid=9704

1. 10 th March 2011 Manifesting Digital Business Britain www.ecademy.com/manifesto Thank you to Bob Barker VP of Corporate marketing and Digital Engagement – Co-Creator of the Manifesto

7. What is the shift?

8. We used to live on farms We ‘manufactured’ food

9. Then we moved to the cities We ‘manufactured products’

10. Now we live on the Internet We ‘manufacture’ DATA What Digital Assets and Data are we creating in the UK, what are you creating for your future?

13. But e-commerce is not social

14. This is social (commerce)

15. Challenges that we face

16. Don’t worry there are always solutions to these challenges

17. Estimated 10 million people in the UK who have never been online I have got by so far without Social Media and Digital Media “ Many of these are small business”

18. There is a new type of Capital

19. Social Capital

20. Encourage ethical behaviour

21. Finally a legal precedent!

23. A changing business landscape

24. Someone is playing a game of risk – do we all understand what is happening

26. Mark Zuckerberg said… “ we are a solution provider for all your value added down the line………….”

27. Playing the game of Risk in your niche