1. 1
macys
@ macys | Jun 25 2009
The Magic of Macy’s. Follow us for inside
information about must-have fashion and exciting
events from your favorite store. Customer Care:
social@macys.com
Tweets 11,927
Followers 123,279
Following 1,079
@macys Follower Report
Key Metrics: @macys | June - 9 - 2012
Total Followers
106,680
@macys has 106,680 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
183x
Pull is a good measure of how influential @macys 's audience is, compared to the average Twitter account
- 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is
gauged by how well connected @macys 's followers are across sixty social sites, compared to the average
consumer. A higher Pull suggests you have important people in your audience, and are thus better able to
spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
macys
@ macys | Jun 25 2009
The Magic of Macy’s. Follow us for inside
information about must-have fashion and exciting
events from your favorite store. Customer Care:
social@macys.com
Tweets 11,927
Followers 123,279
Following 1,079
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
macys's followers has
1,117 connections across
all social media platforms.
Therefore, macys can
potentially indirectly reach
31,192,918 (27,914 x
1,117) people.
Audience Demographics
SEX
Insights :
-*Statistics based on 83%
of macys's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 34% macys's audience is
between 26 - 35.
- *Statistics based on 12%
of macys's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.

3. 3
macys
@ macys | Jun 25 2009
The Magic of Macy’s. Follow us for inside
information about must-have fashion and exciting
events from your favorite store. Customer Care:
social@macys.com
Tweets 11,927
Followers 123,279
Following 1,079
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
macys's female followers
tend to be more in the 36 -
45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
macys's male followers
tend to be more in the 46 -
55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- macys has a higher
percentage of followers
from New York, New York
than the typical Twitter
user.

4. 4
macys
@ macys | Jun 25 2009
The Magic of Macy’s. Follow us for inside
information about must-have fashion and exciting
events from your favorite store. Customer Care:
social@macys.com
Tweets 11,927
Followers 123,279
Following 1,079
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- macys has a higher
percentage of followers
from Florida than the typical
Twitter user.
TOP 5
COUNTRIES
Insights :
- macys has a higher
percentage of followers
from USA than the typical
Twitter user.

5. 5
macys
@ macys | Jun 25 2009
The Magic of Macy’s. Follow us for inside
information about must-have fashion and exciting
events from your favorite store. Customer Care:
social@macys.com
Tweets 11,927
Followers 123,279
Following 1,079
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, macys's
audience's top three
interests are Fashion,
Cooking, and Art.

6. 6
macys
@ macys | Jun 25 2009
The Magic of Macy’s. Follow us for inside
information about must-have fashion and exciting
events from your favorite store. Customer Care:
social@macys.com
Tweets 11,927
Followers 123,279
Following 1,079
Audience Career Insights
INCOME LEVEL
Insights :
- macys's consumer
audience has a medium
level of income compared
to the average.
INDUSTRY
Insights :
- Compared to the average
audience macys's top
three industries are
Fashion, Marketing/PR, and
Entertainment.

7. 7
macys
@ macys | Jun 25 2009
The Magic of Macy’s. Follow us for inside
information about must-have fashion and exciting
events from your favorite store. Customer Care:
social@macys.com
Tweets 11,927
Followers 123,279
Following 1,079
Audience Education Insights
EDUCATION
TYPE
Insights :
- macys's followers attend
Community College schools
more than the average
Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- macys's consumer
audience is active on at
least 78,333 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 76% of macys's followers
have Facebook profiles.
- macys's has more
followers who use
Foursquare than does the
typical Twitter user.

8. 8
macys
@ macys | Jun 25 2009
The Magic of Macy’s. Follow us for inside
information about must-have fashion and exciting
events from your favorite store. Customer Care:
social@macys.com
Tweets 11,927
Followers 123,279
Following 1,079
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 12% of macys's
consumer audience has
been identified as a *Geo
Location.