PeekAnalytics Social Audience Report @mjw

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PeekAnalytics Social Audience Report @mjw

  1. 1. 1 mjw @ mjw | Apr 08 2009 Founder and Managing Director at Activate www.activate.com, Board member at Yahoo! Inc., Former President & COO, MTV Networks; FormerSenior Director at McKinsey Tweets 344 Followers 5,116 Following 461 @mjw Follower Report Key Metrics: @mjw | October - 1 - 2012 Total Followers 5,117 @mjw has 5,117 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 43x Pull is a good measure of how influential @mjw 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @mjw 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 mjw @ mjw | Apr 08 2009 Founder and Managing Director at Activate www.activate.com, Board member at Yahoo! Inc., Former President & COO, MTV Networks; FormerSenior Director at McKinsey Tweets 344 Followers 5,116 Following 461 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of mjw's followers has 3,783 connections across all social media platforms. Therefore, mjw can potentially indirectly reach 8,016,878 (2,119 x 3,783) people. Audience Demographics SEX Insights : -*Statistics based on 80% of mjw's followers, whose sex we were able to determine. AGE RANGE Insights : - 36% mjw's audience is between 26 - 35. - *Statistics based on 10% of mjw's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 mjw @ mjw | Apr 08 2009 Founder and Managing Director at Activate www.activate.com, Board member at Yahoo! Inc., Former President & COO, MTV Networks; FormerSenior Director at McKinsey Tweets 344 Followers 5,116 Following 461 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average mjw's female followers tend to be more in the 26 - 35 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average mjw's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - mjw has a higher percentage of followers from New York, New York than the typical Twitter user.
  4. 4. 4 mjw @ mjw | Apr 08 2009 Founder and Managing Director at Activate www.activate.com, Board member at Yahoo! Inc., Former President & COO, MTV Networks; FormerSenior Director at McKinsey Tweets 344 Followers 5,116 Following 461 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - mjw has a higher percentage of followers from Arizona than the typical Twitter user. TOP 5 COUNTRIES Insights : - mjw has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 mjw @ mjw | Apr 08 2009 Founder and Managing Director at Activate www.activate.com, Board member at Yahoo! Inc., Former President & COO, MTV Networks; FormerSenior Director at McKinsey Tweets 344 Followers 5,116 Following 461 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, mjw's audience's top three interests are Politics, Food, and Literature.
  6. 6. 6 mjw @ mjw | Apr 08 2009 Founder and Managing Director at Activate www.activate.com, Board member at Yahoo! Inc., Former President & COO, MTV Networks; FormerSenior Director at McKinsey Tweets 344 Followers 5,116 Following 461 Audience Career Insights INCOME LEVEL Insights : - mjw's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience mjw's top three industries are Media, Internet, and Logistics. Audience Education Insights EDUCATION TYPE Insights : - mjw's followers attend Ivy League schools more than the average Twitter audience.
  7. 7. 7 mjw @ mjw | Apr 08 2009 Founder and Managing Director at Activate www.activate.com, Board member at Yahoo! Inc., Former President & COO, MTV Networks; FormerSenior Director at McKinsey Tweets 344 Followers 5,116 Following 461 Audience Social Media Usage SOCIAL MEDIA USE Insights : - mjw's consumer audience is active on at least 6,267 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 75% of mjw's followers have Facebook profiles. - mjw's has more followers who use Quora than does the typical Twitter user. ONLINE ACTIVITIES Insights : - 12% of mjw's consumer audience has been identified as a *Geo Location.

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