@warbyparker Follower Report                                                  Key Metrics: @warbyparker | October - 4 - 20...
Audience Reach Insights                                                                            Insights :             ...
Audience Demographics [continued]                                                                                      Ins...
Audience Geographic Insights [continued]                                                                                  ...
Audience Interests Insights                                                                                Insights :     ...
Audience Career Insights                                                                             Insights :           ...
Audience Education Insights                                                                                Insights :     ...
Audience Social Media Usage [continued]                                                                                   ...
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Warby parker

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Warby parker

  1. 1. @warbyparker Follower Report Key Metrics: @warbyparker | October - 4 - 2012 @warbyparker has 26,698 Twitter followers and weve classified the ones we could into Consumer, Total Followers Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of 26,698 anonymous and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @warbyparker s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 130x calculation, is gauged by how well connected @warbyparker s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,warbyparker and are thus better able to spread your message far and wide.@ warbyparker | Sep 26 2009Boutique-quality prescription eyewear andsunglasses for $95. We donate a pair of glasses Identified Audienceto someone in need for every pair sold. (Needhelp? @WarbyParkerHelp.) Tweets 14,121 Followers 26,699 Following 171 IDENTIFIED AUDIENCE 1
  2. 2. Audience Reach Insights Insights : - On average, each of warbyparkers followers has 1,810 connections across all social media platforms. Therefore, warbyparker can potentially indirectly reach 22,551,186 (12,458 x 1,810) people. AVERAGE NETWORK SIZE Audience Demographicswarbyparker Insights :@ warbyparker | Sep 26 2009 -*Statistics based on 86% of warbyparkers followers, whose sex we were able toBoutique-quality prescription eyewear and determine.sunglasses for $95. We donate a pair of glassesto someone in need for every pair sold. (Needhelp? @WarbyParkerHelp.) SEX Insights : Tweets 14,121 - 47% warbyparkers audience is between 26 - Followers 26,699 35. - *Statistics based on 16% Following 171 of warbyparkers followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
  3. 3. Audience Demographics [continued] Insights : - Compared to the average warbyparkers female followers tend to be more in the 26 - 35 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average warbyparkers malewarbyparker followers tend to be more in the 26 - 35 age range.@ warbyparker | Sep 26 2009Boutique-quality prescription eyewear andsunglasses for $95. We donate a pair of glasses MALEto someone in need for every pair sold. (Need FOLLOWERS BYhelp? @WarbyParkerHelp.) AGE Audience Geographic Insights Insights : Tweets 14,121 - warbyparker has a higher percentage of followers Followers 26,699 from Brooklyn, New York than the typical Twitter Following 171 user. TOP 5 CITIES 3
  4. 4. Audience Geographic Insights [continued] Insights : - warbyparker has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - warbyparker has a higher percentage of followerswarbyparker from USA than the typical Twitter user.@ warbyparker | Sep 26 2009Boutique-quality prescription eyewear andsunglasses for $95. We donate a pair of glasses TOP 5to someone in need for every pair sold. (Need COUNTRIEShelp? @WarbyParkerHelp.) Tweets 14,121 Followers 26,699 Following 171 4
  5. 5. Audience Interests Insights Insights : - Compared to the average audience, warbyparkers audiences top three interests are Fashion, Food, and Art.warbyparker@ warbyparker | Sep 26 2009 INTEREST AFFINITYBoutique-quality prescription eyewear andsunglasses for $95. We donate a pair of glassesto someone in need for every pair sold. (Needhelp? @WarbyParkerHelp.) Tweets 14,121 Followers 26,699 Following 171 5
  6. 6. Audience Career Insights Insights : - warbyparkers consumer audience has a medium level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience warbyparkerswarbyparker top three industries are Fashion, Media, and@ warbyparker | Sep 26 2009 Entertainment.Boutique-quality prescription eyewear andsunglasses for $95. We donate a pair of glassesto someone in need for every pair sold. (Needhelp? @WarbyParkerHelp.) Tweets 14,121 INDUSTRY Followers 26,699 Following 171 6
  7. 7. Audience Education Insights Insights : - warbyparkers followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usagewarbyparker Insights : - warbyparkers consumer@ warbyparker | Sep 26 2009 audience is active on at least 42,243 social profiles and/or blogs.Boutique-quality prescription eyewear andsunglasses for $95. We donate a pair of glassesto someone in need for every pair sold. (Needhelp? @WarbyParkerHelp.) SOCIAL MEDIA USE Insights : Tweets 14,121 - 80% of warbyparkers followers have Facebook Followers 26,699 profiles. - warbyparkers has more Following 171 followers who use Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
  8. 8. Audience Social Media Usage [continued] Insights : - 24% of warbyparkers consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES Audience Cross Overwarbyparker @warbyparker and @warbyparker-friends@ warbyparker | Sep 26 2009 share 96 followers.Boutique-quality prescription eyewear andsunglasses for $95. We donate a pair of glassesto someone in need for every pair sold. (Needhelp? @WarbyParkerHelp.) AUDIENCE Tweets 14,121 CROSS OVER Followers 26,699 Following 171 8

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