PeekAnalytics Social Audience Reports @lkramer

238 views

Published on

  • Be the first to comment

  • Be the first to like this

PeekAnalytics Social Audience Reports @lkramer

  1. 1. 1 lkramer @ lkramer | Apr 22 2007 President and Publisher of USA Today, former founder and ceo of CBS MarketWatch and former president of CBS Digital Tweets 3,817 Followers 4,771 Following 674 @lkramer Follower Report Key Metrics: @lkramer | October - 1 - 2012 Total Followers 4,771 @lkramer has 4,771 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 68x Pull is a good measure of how influential @lkramer 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @lkramer 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 lkramer @ lkramer | Apr 22 2007 President and Publisher of USA Today, former founder and ceo of CBS MarketWatch and former president of CBS Digital Tweets 3,817 Followers 4,771 Following 674 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of lkramer's followers has 5,113 connections across all social media platforms. Therefore, lkramer can potentially indirectly reach 11,891,784 (2,326 x 5,113) people. Audience Demographics SEX Insights : -*Statistics based on 86% of lkramer's followers, whose sex we were able to determine. AGE RANGE Insights : - 34% lkramer's audience is between 36 - 45. - *Statistics based on 22% of lkramer's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 lkramer @ lkramer | Apr 22 2007 President and Publisher of USA Today, former founder and ceo of CBS MarketWatch and former president of CBS Digital Tweets 3,817 Followers 4,771 Following 674 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average lkramer's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average lkramer's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - lkramer has a higher percentage of followers from New York, New York than the typical Twitter user.
  4. 4. 4 lkramer @ lkramer | Apr 22 2007 President and Publisher of USA Today, former founder and ceo of CBS MarketWatch and former president of CBS Digital Tweets 3,817 Followers 4,771 Following 674 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - lkramer has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - lkramer has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 lkramer @ lkramer | Apr 22 2007 President and Publisher of USA Today, former founder and ceo of CBS MarketWatch and former president of CBS Digital Tweets 3,817 Followers 4,771 Following 674 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, lkramer's audience's top three interests are Politics, Food, and Sport.
  6. 6. 6 lkramer @ lkramer | Apr 22 2007 President and Publisher of USA Today, former founder and ceo of CBS MarketWatch and former president of CBS Digital Tweets 3,817 Followers 4,771 Following 674 Audience Career Insights INCOME LEVEL Insights : - lkramer's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience lkramer's top three industries are Media, Internet, and Marketing/PR.
  7. 7. 7 lkramer @ lkramer | Apr 22 2007 President and Publisher of USA Today, former founder and ceo of CBS MarketWatch and former president of CBS Digital Tweets 3,817 Followers 4,771 Following 674 Audience Education Insights EDUCATION TYPE Insights : - lkramer's followers attend Ivy League schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - lkramer's consumer audience is active on at least 8,063 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 81% of lkramer's followers have Facebook profiles. - lkramer's has more followers who use Quora than does the typical Twitter user.
  8. 8. 8 lkramer @ lkramer | Apr 22 2007 President and Publisher of USA Today, former founder and ceo of CBS MarketWatch and former president of CBS Digital Tweets 3,817 Followers 4,771 Following 674 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 22% of lkramer's consumer audience has been identified as a *Geo Location.

×