#Ces daily -jan_08_2013

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#Ces daily -jan_08_2013

  1. 1. #ces-daily Audience Report Key Metrics: #ces-daily | January - 8 - 2013 #ces-daily had 30,611 Twitter shares during the report period. PeekAnalytics identifies and maps the Total Audience digitalfootprints behind the source profile of each mention; then segments the audience into Consumer, 30,611 Business and Private. Some consumers share your content multiple times. This number represents the actual number of unique Unique Audience people who shared this content. Consumers are counted once, no matter how many times they share yourReport Style: Share Report 19,563 64% content.Report Name: #ces-dailyReport Date: Impressions counts the number of potential impression that the identified audience can create. This content Impressions was shared by consumers who have a combined total of 29M social connections across their social graphs. 29M 1
  2. 2. Identified Audience IDENTIFIEDReport Style: Share Report AUDIENCEReport Name: #ces-dailyReport Date: Audience Demographics Insights : -*Statistics based on 82% of #ces-dailys followers, whose sex we were able to determine. SEX 2
  3. 3. Audience Demographics [continued] Insights : - 38% #ces-dailys audience is between 26 - 35. - *Statistics based on 21% of #ces-dailys followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. Insights :Report Style: Share Report - Compared to the average #ces-dailys femaleReport Name: #ces-daily followers tend to be more in the 36 - 45 age range.Report Date: FEMALE FOLLOWERS BY AGE Insights : - Compared to the average #ces-dailys male followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE 3
  4. 4. Audience Social Media Usage Insights : - #ces-dailys consumer audience is active on at least 25,825 social profiles and/or blogs. SOCIAL MEDIA USE Insights :Report Style: Share Report - 84% of #ces-dailys followers have FacebookReport Name: #ces-daily profiles. - #ces-dailys has more followers who use QuoraReport Date: than does the typical Twitter user. SOCIAL MEMBERSHIPS Insights : - 27% of #ces-dailys consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES 4

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