PeekAnalytics Social Audience Report @giltcity

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PeekAnalytics Social Audience Report @giltcity

  1. 1. 1 giltcity @ giltcity | Jan 08 2011 Tweets 2,675 Followers 8,179 Following 767 @giltcity Follower Report Key Metrics: @giltcity | October - 1 - 2012 Total Followers 8,179 @giltcity has 8,179 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 41x Pull is a good measure of how influential @giltcity 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @giltcity 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 giltcity @ giltcity | Jan 08 2011 Tweets 2,675 Followers 8,179 Following 767 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of giltcity's followers has 1,936 connections across all social media platforms. Therefore, giltcity can potentially indirectly reach 7,135,018 (3,686 x 1,936) people. Audience Demographics SEX Insights : -*Statistics based on 83% of giltcity's followers, whose sex we were able to determine. AGE RANGE Insights : - 47% giltcity's audience is between 26 - 35. - *Statistics based on 15% of giltcity's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 giltcity @ giltcity | Jan 08 2011 Tweets 2,675 Followers 8,179 Following 767 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average giltcity's female followers tend to be more in the 26 - 35 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average giltcity's male followers tend to be more in the 26 - 35 age range. Audience Geographic Insights TOP 5 CITIES Insights : - giltcity has a higher percentage of followers from New York, New York than the typical Twitter user.
  4. 4. 4 giltcity @ giltcity | Jan 08 2011 Tweets 2,675 Followers 8,179 Following 767 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - giltcity has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - giltcity has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 giltcity @ giltcity | Jan 08 2011 Tweets 2,675 Followers 8,179 Following 767 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, giltcity's audience's top three interests are Fashion, Food, and Cooking.
  6. 6. 6 giltcity @ giltcity | Jan 08 2011 Tweets 2,675 Followers 8,179 Following 767 Audience Career Insights INCOME LEVEL Insights : - giltcity's consumer audience has a medium level of income compared to the average. INDUSTRY Insights : - Compared to the average audience giltcity's top three industries are Media, Software, and Fashion.
  7. 7. 7 giltcity @ giltcity | Jan 08 2011 Tweets 2,675 Followers 8,179 Following 767 Audience Education Insights EDUCATION TYPE Insights : - giltcity's followers attend College/University schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - giltcity's consumer audience is active on at least 12,068 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 80% of giltcity's followers have Facebook profiles. - giltcity's has more followers who use Foursquare than does the typical Twitter user.
  8. 8. 8 giltcity @ giltcity | Jan 08 2011 Tweets 2,675 Followers 8,179 Following 767 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 26% of giltcity's consumer audience has been identified as a *Geo Location.

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