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1digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these rel...
2digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these rel...
3digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these rel...
4digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these rel...
5digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these rel...
6digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these rel...
7digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these rel...
8digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these rel...
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Peek analytics social audience reports digitalmktgguru _apr_20_2013

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Peek analytics social audience reports digitalmktgguru _apr_20_2013

  1. 1. 1digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these relate to brandstrategy in the CPG industry.Tweets 1,075Followers 303Following 339@digitalmktgguru Audience ReportKey Metrics: @digitalmktgguru | April - 20 - 2013Total Audience303@digitalmktgguru had 303 Twitter followers and weve classified the ones we could into Consumer,Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment ofanonymous and spam accounts, which we do not factor into our audience metrics.Social Pull8xPull is a good measure of how influential @digitalmktgguru s audience is, compared to the average Twitteraccount - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of thiscalculation, is gauged by how well connected @digitalmktgguru s Twitter followers are across sixty socialsites, compared to the average consumer. A higher Pull suggests you have important people in youraudience, and are thus better able to spread your message far and wide.Identified AudienceIDENTIFIEDAUDIENCE
  2. 2. 2digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these relate to brandstrategy in the CPG industry.Tweets 1,075Followers 303Following 339Audience Reach InsightsAVERAGENETWORK SIZEInsights :- On average, each of@digitalmktggurusfollowers has 9,799connections across allsocial media platforms.Audience DemographicsSEXInsights :-*Statistics based on 83%of @digitalmktggurusfollowers, whose sex wewere able to determine.AGE RANGEInsights :- 30% @digitalmktggurusaudience is between 26 -35.- *Statistics based on 17%of @digitalmktggurusfollowers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata.
  3. 3. 3digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these relate to brandstrategy in the CPG industry.Tweets 1,075Followers 303Following 339Audience Demographics [continued]FEMALEFOLLOWERS BYAGEInsights :- Compared to the average@digitalmktggurus femalefollowers tend to be more inthe 46 - 55 age range.MALEFOLLOWERS BYAGEInsights :- Compared to the average@digitalmktggurus malefollowers tend to be more inthe >; 55 age range.Audience Geographic InsightsTOP CITIESInsights :- @digitalmktgguru has ahigher percentage offollowers from New York,New York than the typicalTwitter user.
  4. 4. 4digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these relate to brandstrategy in the CPG industry.Tweets 1,075Followers 303Following 339Audience Geographic Insights [continued]TOPSTATES/PROVINCESInsights :- @digitalmktgguru has ahigher percentage offollowers from New Yorkthan the typical Twitteruser.TOP COUNTRIESInsights :- @digitalmktgguru has ahigher percentage offollowers from USA thanthe typical Twitter user.
  5. 5. 5digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these relate to brandstrategy in the CPG industry.Tweets 1,075Followers 303Following 339Audience Interests InsightsINTERESTAFFINITYInsights :- Compared to the averageaudience,@digitalmktggurusaudiences top threeinterests are Business,Technology, and Fashion.
  6. 6. 6digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these relate to brandstrategy in the CPG industry.Tweets 1,075Followers 303Following 339Audience Career InsightsINCOME LEVELInsights :- @digitalmktggurusconsumer audience has amedium level of incomecompared to the average.INDUSTRYInsights :Audience Education InsightsEDUCATIONTYPEInsights :- @digitalmktggurusfollowers attend CommunityCollege schools more thanthe average Twitteraudience.
  7. 7. 7digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these relate to brandstrategy in the CPG industry.Tweets 1,075Followers 303Following 339Audience Social Media UsageSOCIAL MEDIAUSEInsights :- @digitalmktggurusconsumer audience isactive on at least 515social profiles and/or blogs.SOCIALMEMBERSHIPSInsights :- 84% of@digitalmktggurusfollowers have Facebookprofiles.- @digitalmktggurus hasmore followers who useLinkedIn than does thetypical Twitter user.ONLINEACTIVITIESInsights :- 26% of@digitalmktggurusconsumer audience hasbeen identified as aBlogger.
  8. 8. 8digitalmktgguru@digitalmktgguru | Feb 07 2010Passionate about Digital Marketing and SocialMedia. Especially how these relate to brandstrategy in the CPG industry.Tweets 1,075Followers 303Following 339Audience Cross OverAUDIENCECROSS OVER

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