1. Social Follower Report
Key Metrics: @webby2001 | Jun - 23 - 2012
Total Followers
Total Followers
@webby2001 had 7,710 Twitter followers and we've classified the ones we could into
7,710 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label
Unidentified, are an assortment of anonymous and spam accounts, which we do not
factor into our audience metrics.
Social Pull
Social Pull Pull is a good measure of how influential @webby2001's audience is, compared to the
average Twitter account - 1x is average, 2x is twice as much as average, and so on.
Tom Webster 213x Influence, for the purposes of this calculation, is gauged by how well connected
@webby2001' followers are across sixty social sites, compared to the average
@webby2001 | Feb 06 2007
consumer. A higher Pull suggests you have important people in your audience, and
are thus better able to spread your message far and wide.
VP of Strategy, Edison Research. Consumer
insights, social media data and folksy analogies. I
tell the stories of numbers.
Tweets 17,958
Followers 7,755
Following 3,433

2. Social Audience Composition
AUDIENCE
BREAKDOWN
Tom Webster
@webby2001 | Feb 06 2007
VP of Strategy, Edison Research. Consumer
insights, social media data and folksy analogies. I
tell the stories of numbers.
Audience Crossover
Insights:
@webby2001 and
@webby2001-friends
share 2 followers.
Tweets 17,958
Followers 7,755
Following 3,433
Audience Crossover

3. Audience Reach Insights
Insights:
» On average, each of
@webby2001's followers
has 7,493 connections
across all social media
platforms. Therefore,
@webby2001 can
potentially indirectly reach
36,298,001 (4,844 x 7,493)
Average
people.
Network Size
Tom Webster
@webby2001 | Feb 06 2007
VP of Strategy, Edison Research. Consumer
insights, social media data and folksy analogies. I
tell the stories of numbers.
Insights:
» 50% of @webby2001's
consumer audience have
501 - 5k connections.
Tweets 17,958
Followers 7,755
Following 3,433
Network Size
Breakdown

4. Audience Social Insights
Insights:
» @webby2001's
consumer audience is
active on at least 14,034
social profiles and/or blogs.
Social Media Use
Insights:
» 49% of @webby2001's
followers have Facebook
profiles.
Tom Webster » @webby2001's has
more followers who use
@webby2001 | Feb 06 2007 Quora than does the typical
Twitter user.
VP of Strategy, Edison Research. Consumer
insights, social media data and folksy analogies. I
tell the stories of numbers.
Social
Memberships
Tweets 17,958
Followers 7,755
Insights:
Following 3,433 » 41% of @webby2001's
consumer audience has
been identified as a *Geo
Location.
Online
Activities

5. Audience Demographics Insights
Insights:
» *Statistics based on 88%
of @webby2001's
followers, whose sex we
were able to determine.
GENDER
Tom Webster
@webby2001 | Feb 06 2007
VP of Strategy, Edison Research. Consumer
insights, social media data and folksy analogies. I
tell the stories of numbers. Insights:
» 36% @webby2001's
audience is between 36 -
45.
» *Statistics based on
31% of @webby2001's
Tweets 17,958 followers, whose age we
were able to determine by
Followers 7,755 identifying through social
profile or public records
Following 3,433 AGE RANGE data.

6. Audience Demographics Insights
Insights:
» Compared to the
average @webby2001's
female followers tend to be
more in the 36 - 45 age
range.
AGE BY GENDER
Tom Webster FEMALE
@webby2001 | Feb 06 2007
VP of Strategy, Edison Research. Consumer
insights, social media data and folksy analogies. I
tell the stories of numbers.
Insights:
» Compared to the
average @webby2001's
male followers tend to be
more in the 46 - 55 age
range.
Tweets 17,958
Followers 7,755
Following 3,433 AGE BY GENDER
MALE

7. Audience Geographic Insights
Insights:
» @webby2001 has a
higher percentage of
followers from Knoxville,
Tennessee, USA than the
typical Twitter user.
TOP 10 CITIES
Tom Webster
@webby2001 | Feb 06 2007
VP of Strategy, Edison Research. Consumer
insights, social media data and folksy analogies. I
tell the stories of numbers.
Insights:
» @webby2001 has a
higher percentage of
followers from North
Carolina, USA than the
typical Twitter user.
Tweets 17,958
Followers 7,755
Following 3,433 STATES

8. Audience Geographic Insights
Insights:
» @webby2001 has a
higher percentage of
followers from USA than
the typical Twitter user.
COUNTRY
Tom Webster
@webby2001 | Feb 06 2007
VP of Strategy, Edison Research. Consumer
insights, social media data and folksy analogies. I
tell the stories of numbers.
Tweets 17,958
Followers 7,755
Following 3,433

9. Audience Interests Insights
Insights:
» Compared to the
average audience,
@webby2001's audience's
top three interests are
Business, Politics, and
Technology.
INTEREST
Tom Webster
AFFINITY
@webby2001 | Feb 06 2007
VP of Strategy, Edison Research. Consumer
insights, social media data and folksy analogies. I
tell the stories of numbers.
Tweets 17,958
Followers 7,755
Audience Education Insights
Following 3,433
Insights:
» @webby2001's
followers attend Ivy League
school's more than the
average Twitter audience.
EDUCATION
TYPE

10. Audience Career Insights
Insights:
» @webby2001's
consumer audience has a
high level of income
compared to the average.
INCOME LEVEL
Insights:
» Compared to the
average audience
@webby2001's top three
Tom Webster industries are Media,
Entertainment, and
@webby2001 | Feb 06 2007 Insurance.
VP of Strategy, Edison Research. Consumer
insights, social media data and folksy analogies. I
tell the stories of numbers.
Tweets 17,958
INDUSTRY
Followers 7,755
Following 3,433