Social Follower Report                                                     Key Metrics: @mtviveiros | Aug - 21 - 2012     ...
Social Audience Composition                                                        AUDIENCE                               ...
Audience Reach Insights                                                                               Insights:           ...
Audience Social Insights                                                                                Insights:         ...
Audience Demographics Insights                                                                                      Insigh...
Audience Demographics Insights                                                                                      Insigh...
Audience Geographic Insights                                                                                    Insights: ...
Audience Geographic Insights                                                                                    Insights: ...
Audience Interests Insights                                                                                   Insights:   ...
Upcoming SlideShare
Loading in …5
×

PeekAnalytics Social Audience Report for @mtviveiros

248 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
248
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

PeekAnalytics Social Audience Report for @mtviveiros

  1. 1. Social Follower Report Key Metrics: @mtviveiros | Aug - 21 - 2012 Total Followers Total Followers @mtviveiros had 367 Twitter followers and weve classified the ones we could into 367 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Pull is a good measure of how influential @mtviveiros s audience is, compared to the Social Pull average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connectedMichael 24x @mtviveiros s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and@mtviveiros | Dec 07 2008 are thus better able to spread your message far and wide.digital media and advertising researcher;American expat in London; lover of shiny objects;Rogue Islander and soon-to-be New Yorker Tweets 14,789 Followers 367 Following 651
  2. 2. Social Audience Composition AUDIENCE BREAKDOWNMichael@mtviveiros | Dec 07 2008digital media and advertising researcher;American expat in London; lover of shiny objects;Rogue Islander and soon-to-be New Yorker Audience Crossover Insights: @mtviveiros and @mtviveiros -friends share 279 followers. Tweets 14,789 Followers 367 Following 651 Audience Crossover
  3. 3. Audience Reach Insights Insights: » On average, each of mtviveiros s followers has 23,211 connections across all social media platforms. Therefore, mtviveiros can potentially indirectly reach 4,131,578 (178 x 23,211) people. Average Network SizeMichael@mtviveiros | Dec 07 2008digital media and advertising researcher;American expat in London; lover of shiny objects;Rogue Islander and soon-to-be New Yorker Insights: » 40% of mtviveiros s consumer audience have 1 - 500 connections. Tweets 14,789 Followers 367 Following 651 Network Size Breakdown
  4. 4. Audience Social Insights Insights: » mtviveiros s consumer audience is active on at least 425 social profiles and/or blogs. Social Media Use Insights: » 43% of mtviveiros s followers have Facebook profiles.Michael » mtviveiros s has more followers who use@mtviveiros | Dec 07 2008 Foursquare than does the typical Twitter user.digital media and advertising researcher;American expat in London; lover of shiny objects;Rogue Islander and soon-to-be New Yorker Social Memberships Tweets 14,789 Followers 367 Insights: Following 651 » 35% of mtviveiros s consumer audience has been identified as a *Geo Location. Online Activities
  5. 5. Audience Demographics Insights Insights: » *Statistics based on 86% of mtviveiros s followers, whose sex we were able to determine. GENDERMichael@mtviveiros | Dec 07 2008digital media and advertising researcher;American expat in London; lover of shiny objects;Rogue Islander and soon-to-be New Yorker Insights: » 39% mtviveiros s audience is between 26 - 35. » *Statistics based on 23% of mtviveiros s Tweets 14,789 followers, whose age we were able to determine by Followers 367 identifying through social profile or public records Following 651 AGE RANGE data.
  6. 6. Audience Demographics Insights Insights: » Compared to the average mtviveiros s female followers tend to be more in the 46 - 55 age range. AGE BY GENDERMichael FEMALE@mtviveiros | Dec 07 2008digital media and advertising researcher;American expat in London; lover of shiny objects;Rogue Islander and soon-to-be New Yorker Insights: » Compared to the average mtviveiros s male followers tend to be more in the > 55 age range. Tweets 14,789 Followers 367 Following 651 AGE BY GENDER MALE
  7. 7. Audience Geographic Insights Insights: » mtviveiros has a higher percentage of followers from Colchester, England, United Kingdom than the typical Twitter user. TOP 10 CITIESMichael@mtviveiros | Dec 07 2008digital media and advertising researcher;American expat in London; lover of shiny objects;Rogue Islander and soon-to-be New Yorker Insights: » mtviveiros has a higher percentage of followers from Rhode Island than the typical Twitter user. Tweets 14,789 Followers 367 Following 651 STATES
  8. 8. Audience Geographic Insights Insights: » mtviveiros has a higher percentage of followers from USA than the typical Twitter user. COUNTRYMichael@mtviveiros | Dec 07 2008digital media and advertising researcher;American expat in London; lover of shiny objects;Rogue Islander and soon-to-be New Yorker Tweets 14,789 Followers 367 Following 651
  9. 9. Audience Interests Insights Insights: » Compared to the average audience, mtviveiros s audiences top three interests are Literature, Business, and Sci-Fi/Fantasy. INTERESTMichael AFFINITY@mtviveiros | Dec 07 2008digital media and advertising researcher;American expat in London; lover of shiny objects;Rogue Islander and soon-to-be New Yorker Tweets 14,789 Followers 367 Audience Education Insights Following 651 Insights: » mtviveiros s followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE

×