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7 Steps to Free Internet Monitoring

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Follow these 7 simple steps to create your own online monitoring platform - for free.

Follow these 7 simple steps to create your own online monitoring platform - for free.

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7 Steps to Free Internet Monitoring 7 Steps to Free Internet Monitoring Presentation Transcript

  • 7 Steps to Free Internet Monitoring
    by Pete Codella, APR
  • Road map
    Why listen?
    Free listening tools
    Other tools / methods
  • Why listen?
    Know how effective you’ve been
    Find out what others are saying
    Know how to adjust your messages
    View slide
  • Set the baseline
    Google Search your name
    First page results – your top 10
    Highlight the positive results in green
    Neutral in yellow
    Negative in red
    What’s your Google score?
    1
    View slide
  • Listen a la Google
    2
    gmail.com
  • Google Reader
    3
    google.com/reader
  • Google Blog Search
    4
    blogsearch.google.com
  • Google Blog Search
  • Google Blog Search
    selectcopy
    right-clickRSS
  • Google Reader
    5
  • Twitter Search
    6
    search.twitter.com
  • Sort in Google Reader
  • Refine your search
    Use quotes
    And
    Or
    InternetTutorials.net/boolean.html
  • Google Alerts
    7
    google.com/alerts
  • Google Alerts
  • Google Analytics
  • Now what?
    You’re a good listener
    What are your goals and objectives?
    How will you respond to what you’ve heard?
  • Key takeaways
    Use Google to your advantage — for free
    Listening is only the beginning
    Put systems in place to respond