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PeteCodella.comCodellaMarketing.com
7 Steps to Free Internet Monitoring
by Pete Codella, APR
PeteCodella.comCodellaMarketing.com
Road map
• Why listen?
• Free listening tools
• Other tools / methods
PeteCodella.comCodellaMarketing.com
Why listen?
• Know how effective you’ve been
• Find out what others are saying
• Know how to adjust your messages
PeteCodella.comCodellaMarketing.com
Set the baseline
• Google Search your name
• First page results – your top 10
– Highlight the positive results in green
– Neutral in yellow
– Negative in red
• What’s your Google score?
1
PeteCodella.comCodellaMarketing.com
Listen a la Google
gmail.com
2
PeteCodella.comCodellaMarketing.com
Google Reader
google.com/reader
3
PeteCodella.comCodellaMarketing.com
Google Blog Search
blogsearch.google.com
4
PeteCodella.comCodellaMarketing.com
Google Blog Search
PeteCodella.comCodellaMarketing.com
Google Blog Search
right-click
RSS
select
copy
PeteCodella.comCodellaMarketing.com
Google Reader
5
PeteCodella.comCodellaMarketing.com
Twitter Search
search.twitter.com
6
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Sort in Google Reader
PeteCodella.comCodellaMarketing.com
Refine your search
• Use quotes
• And
• Or
InternetTutorials.net/boolean.html
PeteCodella.comCodellaMarketing.com
Google Alerts
google.com/alerts
7
PeteCodella.comCodellaMarketing.com
Google Alerts
PeteCodella.comCodellaMarketing.com
Google Analytics
PeteCodella.comCodellaMarketing.com
Now what?
• You’re a good listener
• What are your goals and objectives?
• How will you respond to what you’ve heard?
PeteCodella.comCodellaMarketing.com
PeteCodella.comCodellaMarketing.com
PeteCodella.comCodellaMarketing.com
PeteCodella.comCodellaMarketing.com
Key takeaways
• Use Google to your advantage — for free
• Listening is only the beginning
• Put systems in place to respond

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7 Steps to Free Internet Monitoring