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7 Steps to Free Internet Monitoring
1.
PeteCodella.comCodellaMarketing.com 7 Steps to
Free Internet Monitoring by Pete Codella, APR
2.
PeteCodella.comCodellaMarketing.com Road map • Why
listen? • Free listening tools • Other tools / methods
3.
PeteCodella.comCodellaMarketing.com Why listen? • Know
how effective you’ve been • Find out what others are saying • Know how to adjust your messages
4.
PeteCodella.comCodellaMarketing.com Set the baseline •
Google Search your name • First page results – your top 10 – Highlight the positive results in green – Neutral in yellow – Negative in red • What’s your Google score? 1
5.
PeteCodella.comCodellaMarketing.com Listen a la
Google gmail.com 2
6.
PeteCodella.comCodellaMarketing.com Google Reader google.com/reader 3
7.
PeteCodella.comCodellaMarketing.com Google Blog Search blogsearch.google.com 4
8.
PeteCodella.comCodellaMarketing.com Google Blog Search
9.
PeteCodella.comCodellaMarketing.com Google Blog Search right-click RSS select copy
10.
PeteCodella.comCodellaMarketing.com Google Reader 5
11.
PeteCodella.comCodellaMarketing.com Twitter Search search.twitter.com 6
12.
PeteCodella.comCodellaMarketing.com Sort in Google
Reader
13.
PeteCodella.comCodellaMarketing.com Refine your search •
Use quotes • And • Or InternetTutorials.net/boolean.html
14.
PeteCodella.comCodellaMarketing.com Google Alerts google.com/alerts 7
15.
PeteCodella.comCodellaMarketing.com Google Alerts
16.
PeteCodella.comCodellaMarketing.com Google Analytics
17.
PeteCodella.comCodellaMarketing.com Now what? • You’re
a good listener • What are your goals and objectives? • How will you respond to what you’ve heard?
18.
PeteCodella.comCodellaMarketing.com
19.
PeteCodella.comCodellaMarketing.com
20.
PeteCodella.comCodellaMarketing.com
21.
PeteCodella.comCodellaMarketing.com Key takeaways • Use
Google to your advantage — for free • Listening is only the beginning • Put systems in place to respond
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