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SEO for Beginners by Ducktoes SEO Agency


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Start learning how to SEO with this Powerpoint.

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SEO for Beginners by Ducktoes SEO Agency

  1. 1. Or How to Convince Google to Include Your Site in Top Search Results SEO FOR BEGINNERS
  2. 2. 2 SEO for Beginners WHY DO SEO IN THE FIRST PLACE?
  3. 3. 3 • To be high enough in Google search results to get more traffic and business. • In other words to show up on first page of search results for your money keywords. • Ideally to be in the top three search results on the first page since it’s anything but lonely at the top. WHAT DO YOU REALLY WANT?
  4. 4. 4
  5. 5. 5
  6. 6. 6 On the other hand, the second page is very lonely. Only 4.2% of the traffic. It’s crowded at the top
  7. 7. 7 Organic PPC Local Local More Results ORGANIC/PPC/LOCAL/MORE RESULTS For more results….for more traffic, business, revenue!!
  9. 9. 9 • To provide excellent search results for any given search query. • Satisfied users who will keep coming to their search engine and click on their ads. • In other words, Google wants: WHAT DOES GOOGLE WANT?
  10. 10. 10 • The answer is: WHAT DOES GOOGLE WANT? Money
  11. 11. 11 • Manipulation of their search results so they no longer provide good results to their users. • In other words, Google does not want: WHAT DOES GOOGLE NOT WANT?
  12. 12. 12 WHAT DOES GOOGLE NOT WANT? The answer is: Spam
  13. 13. 13 SEO for Beginners WHAT TO DO FIRST AND NEXT, NEXT, NEXT, NEXT, NEXT, ETC.
  14. 14. 14 1. Spruce up your website: hire great web designer, writer, photographer, graphic artist, and filmmaker. 2. Google Search Console and Google Analytics 3. Install Yoast plugins: Both SEO and Analytics plugins. 4. Keyword and topic research. Write up short description for business and medium description. List of keywords. Make sure content contains keyword topics, industry specific language. 5. Meta tags: Title, meta description, meta keywords tags. NAP. Also web address. Be consistent. 6. Set up Google My Business Page. 7. Citations. Use Whitespark for ideas. Creep the competition. 8. Social media: Facebook, Pinterest, Twitter, Linked In, Instagram. 9. Chamber of Commerce and BBB. 10. Link bait. Blog, white papers, infographics, photos, articles. 11. Promote your content. Spend as much time promoting as you do writing. 12. BOTW and dmoz. 13. Be creative. SEO TASKS IN ORDER OF IMPORTANCE
  15. 15. 15 1. Baptism by fire if not a WP site and you don’t know HTML and FTP 2. Set up Google Search Console 3. Need Gmail account. 4. For WordPress site you need Yoast SEO plugin. 5. For HTML site you need ftp access. 6. Add both www and non www to Google Search Console 7. Verify both. 8. Set preference. 9. Geo-target. Pick country. 10. Robots.txt 11. XML Sitemap. FIRST BABY STEP – GOOGLE SEARCH CONSOLE
  16. 16. 16 1. Log in to Google account where Gmail and Google Search Console reside. 2. 3. Click on “Sign in.” 4. Next create an account for your business or personal website, blog, and mobile apps 5. To create the account, click the "Admin" tab. 6. Fill in the New Account Form. 7. Create your properties within your account. 8. Next you'll need to put in the tracking code into every web page you want to track. For HTML site you need ftp access. 9. In WordPress you can use an analytics plug in. Put the tracking code in the plug in and WP will put it into every page’s code. 10. Now you'll want to check what you've done and see if it is working. SECOND BABY STEP – GOOGLE ANALYTICS
  17. 17. 17 • Log in to your WordPress site and then go to plug ins. • Find and install Yoast Seo plugin. • Activate. Install Yoast SEO Plugin
  18. 18. 18 • Use keyword research tool. Adwords but take it with a grain of salt. • Ask client what words people use to find them. • Find money keywords, high traffic, high competition. • Find low hanging fruit, high traffic or medium traffic with low competition. • Make different landing page for each major money keyword. • Add local word for local businesses. Vernon plumbers. Calgary driving school. KEYWORD RESEARCH
  19. 19. 19 • Title is said to be the most important element in SEO. • 9 words +/– 3, depending what successful competitors are doing • Make the title up to 68 characters. If you want it all to show in search, keep it under 55. Google will truncate or change titles, even truncate at 40-something characters at times. But all will be indexed and influence ranking. • Use keyword if possible but don’t keyword stuff. • Include branding on opposite side to separator: Calgary Emergency Plumbing – Quicker Rooter Plumbers • Never have duplicate titles, each page needs a unique title. • Place title in head of html, before meta-description. BE EN-TITLED TO HIGH RANKING
  20. 20. 20 • Meta description can be up to 200 characters since Google will index more than it shows, which is 155 • Should be 18 + or – 6 words, consider competitors. • Have keywords closer to beginning? • Don’t include branding because that is in title already • Make appealing to both users and bots • Should entice searchers to click on it for CTR. GET ALL META-ED OUT
  21. 21. 21 • Google has not really said “not considered” • Becomes part of the cached copy of the page and becomes searchable, part of Google cache/data • Comma separated, first letter capitalized: Calgary search engine optimization, Calgary seo, Seo Calgary • Should be 36 +/– 12 words, consider competitors. • A word in title or meta description must be added • Repeat any word a maximum of 4 times • Bruce Clay likes meta keyword tags, Joost doesn’t. • The above info is from Bruce Clay’s course. CONTROVERSIAL META KEYWORD TAGS
  22. 22. 22 NAP=Name, Address, Phone number, URL – Not the same NAP=Name, Address, Phone number, URL – All the same THE NAP: GET CAUGHT NAPPING OR GET A WAKE UP CALL
  23. 23. 23 Just Desserts Cafe 725 Fat St. NE Calgary, AB T2E 2F7 403-333-4444 Just Desserts Inc. 103 - 725 Fat St. Northeast Calgary, AB T2E 2F7 403-333-4401 NAP 2NAP 1 NAP CONSISTENTLY
  24. 24. 24 • Reinforce the NAP and give your site local authority • Help your site rank on the map listing • Use Whitespark • Creep your competitors with Majestic and Whitespark • Check Trust Flow Citations Citations
  25. 25. 25 YOAST PLUG IN!!!
  26. 26. 26 • Facebook – Open graph meta information is used by Twitter and Pinterest • Twitter – A good resource for traffic and community • Google My Business – Need for local maps • Pinterest – Use to promote business, don’t go too far from business in your boards except if extraordinary link bait and closely related... For instance, if you’re Calgary driving school then don’t pin car photos. If lawn mowing then don’t pin vegetable gardening tips, do lawn care tips and include some from blog. • LinkedIn – do personal. Use business page • Instagram • Can’t be too private…Google wants to see real people at real businesses. If you want to hide then maybe SEO isn’t for you. SOCIAL MEDIA
  27. 27. 27 • Local • Mentions in blogs, other websites Citations • BOTW • Dmoz • Niche Directories • Make some awesome content as link bait • Join conversation in niche – forums and blog posts Join conversation • Contests • Press releases • Scholarships Be Creative • Citations • Directories • Make some awesome content • Join conversation in your niche in blogs and forums • Be creative. LINKING STRATEGIES
  28. 28. 28 SEO for Beginners RESOURCES
  29. 29. 29 • Majestic SEO and AHREFS • ProRank Tracker • AdWords Keyword Tool • Whitespark • Google Web Master Tools • Analytics TOOLS
  30. 30. 30 • Learn HTML and CSS • Learn WordPress • Bruce Clay classroom training • Pubcon • SMX • Local Search U • Unknown Secrets of Internet Marketing Podcast • Read all the material… But it will be disjointed and conflicting, so get training! • Invest in yourself. Save money to take classes to make money. Be obsessive. WHERE TO GET TRAINING
  31. 31. THE END