The Impact of Social Media

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Pete Codella, Founder of Codella marketing gave this presentation at the 2012 Utah Rural Business Conference in Richfield, Utah.

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The Impact of Social Media

  1. 1. The impact of social media10th A Annual Rural Business Conference lR lB i C f by Pete Codella, APR April 12, 2012
  2. 2. pete@codellamarketing.comCodellaMarketing.com PeteCodella.com
  3. 3. CodellaMarketing.com PeteCodella.com
  4. 4. @ @codellaCodellaMarketing.com PeteCodella.com
  5. 5. CodellaMarketing.com PeteCodella.com
  6. 6. @ @Pete CodellaCodellaMarketing.com PeteCodella.com
  7. 7. CodellaMarketing.com PeteCodella.com
  8. 8. +Pete CodellaCodellaMarketing.com PeteCodella.com
  9. 9. CodellaMarketing.com PeteCodella.com
  10. 10. Retep Chronisz pCodellaMarketing.com PeteCodella.com
  11. 11. CodellaMarketing.com PeteCodella.com
  12. 12. http://on.msnbc.com/HlxHBD
  13. 13. CodellaMarketing.com PeteCodella.com invisiblechildren.com
  14. 14. Learn how social media has changed the way we  p , p communicate and provides new, inexpensive  tools to hear from and reach constituents in  y p ways never before possible.CodellaMarketing.com PeteCodella.com
  15. 15. Especially for small businesses.CodellaMarketing.com PeteCodella.com
  16. 16. See how Facebook, LinkedIn, YouTube, Twitter,  SlideShare and blogs help you share key  Slid Sh d bl h l h k messages and create engagement.CodellaMarketing.com PeteCodella.com
  17. 17. CodellaMarketing.com PeteCodella.com
  18. 18. CodellaMarketing.com PeteCodella.com
  19. 19. CodellaMarketing.com PeteCodella.com bit.ly/HBOQvo
  20. 20. CodellaMarketing.com PeteCodella.com
  21. 21. CodellaMarketing.com PeteCodella.com
  22. 22. CodellaMarketing.com PeteCodella.com bit.ly/nGcuTi
  23. 23. Online strategyCodellaMarketing.com PeteCodella.com
  24. 24. Microsites Maximize your digital footprint website newsroom blog gCodellaMarketing.com PeteCodella.com
  25. 25. Distributed content Main Site iCodellaMarketing.com PeteCodella.com
  26. 26. CodellaMarketing.com PeteCodella.com
  27. 27. The GoogleThe GoogleGolden Triangle
  28. 28. CodellaMarketing.com PeteCodella.com
  29. 29. CodellaMarketing.com PeteCodella.com
  30. 30. CodellaMarketing.com PeteCodella.com marketing.grader.com
  31. 31. CodellaMarketing.com PeteCodella.com woorank.com
  32. 32. CodellaMarketing.com PeteCodella.com
  33. 33. Uses • Personal profile • Business profile • Facebook as a page (participate as a brand) Facebook as a page (participate as a brand) • Community pages • Facebook groups, open or private F b k i tCodellaMarketing.com PeteCodella.com
  34. 34. Rule of Thumb If it’s online, If i ’ li you can post it on you can post it on                     . .CodellaMarketing.com PeteCodella.com
  35. 35. Rule of Thumb If it’s online, If i ’ li you can post it on you can post it on                     . .CodellaMarketing.com PeteCodella.com
  36. 36. Rule of Thumb If it’s online, If i ’ li every other social  you can post it on media platform . you can post it on                     . media platformCodellaMarketing.com PeteCodella.com
  37. 37. CodellaMarketing.com PeteCodella.com
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  46. 46. Set your usernameCodellaMarketing.com PeteCodella.com facebook.com/username
  47. 47. Polls Videos PhotosCodellaMarketing.com PeteCodella.com
  48. 48. CodellaMarketing.com PeteCodella.com
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  53. 53. Why executives visit online networks 1. 1 Keep track of peers and colleagues Keep track of peers and colleagues 2. Access to thought leadership, information 3. 3 Showcase themselves, their company Sh h l h i 4. Access to professional development 5. Research — learn what others think of  p products, vendors, etc. , ,CodellaMarketing.com PeteCodella.com
  54. 54. CodellaMarketing.com PeteCodella.com
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  56. 56. CodellaMarketing.com PeteCodella.com
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  58. 58. CodellaMarketing.com PeteCodella.com
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  60. 60. CodellaMarketing.com PeteCodella.com
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  63. 63. YouTube stats • #2 search engine worldwide #2 search engine worldwide • 60 hours of video uploaded every minute • More video is uploaded to YouTube in one  id i l d d b i month than the 3 major US networks created  in 60 years i 60CodellaMarketing.com PeteCodella.com
  64. 64. CodellaMarketing.com PeteCodella.com youtube.com/t/press_statistics
  65. 65. YouTube for business • It’s your free online advertising channel It s your free online advertising channel • Build a video campaign around keywords — must be driven by video title, description and  must be driven by video title description and tags • S Search for your keywords, any competition? hf k d ii ?CodellaMarketing.com PeteCodella.com
  66. 66. CodellaMarketing.com PeteCodella.com youtube.com/blendtec
  67. 67. CodellaMarketing.com PeteCodella.com bit.ly/richroll
  68. 68. CodellaMarketing.com PeteCodella.com youtube.com/thepianoguys
  69. 69. CodellaMarketing.com PeteCodella.com youtube.com/boredshortstv
  70. 70. sold more than 100,000 digital downloads peaked at #58 on the Billboard Hot 100 k d t #58 th Billb d H t 100CodellaMarketing.com PeteCodella.com
  71. 71. CodellaMarketing.com PeteCodella.com
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  74. 74. A few examples  from the Summer  2011 NetProspex  p Social Business  ReportCodellaMarketing.com PeteCodella.com bit.ly/p3wFlb
  75. 75. CodellaMarketing.com PeteCodella.com
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  86. 86. Limited space Like Facebook, with Twitter you can link to and  comment on anything that’s online. y yg But, you’ve only got 140 characters! Use Bitly to shorten and track your links.CodellaMarketing.com PeteCodella.com
  87. 87. CodellaMarketing.com PeteCodella.com
  88. 88. Keeping up with the conversation • Use a Twitter management tool like HootSuite Use a Twitter management tool like HootSuite  or TweetDeck • Search for brands usernames and hashtags Search for brands, usernames and hashtagsCodellaMarketing.com PeteCodella.com
  89. 89. Be real, be human People as brand evangelists usually secure more  People as brand evangelists usually secure more engagement (not necessarily more followers) than a  brand s Twitter channel. brand’s Twitter channel @ScottMonty @Ford 58,267 followers 79,678 followers People want to interact with people.CodellaMarketing.com PeteCodella.com
  90. 90. Many reps, one accountCodellaMarketing.com PeteCodella.com
  91. 91. Manage a list of tweepsCodellaMarketing.com PeteCodella.com twitter.com/jetblue/team
  92. 92. CodellaMarketing.com PeteCodella.com
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  97. 97. Online presentation sharing • Publish your content Publish your content • Search for information • Benefit from search placement fi f h lCodellaMarketing.com PeteCodella.com
  98. 98. CodellaMarketing.com PeteCodella.com
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  102. 102. Act like an artist • Frequently self publish unique content Frequently self‐publish unique content • Be creative • Be fun f • Be humanCodellaMarketing.com PeteCodella.com
  103. 103. Key takeaways • New technology has forever changed the way New technology has forever changed the way  we communicate • Utilize social media tools for marketing and Utilize social media tools for marketing and  public relations — and to secure top online  search placement search placement • Embrace your inner publisherCodellaMarketing.com PeteCodella.com
  104. 104. CodellaMarketing.com PeteCodella.com
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  107. 107. Baby steps Feeling overwhelmed? Feeling overwhelmed? Take it one step at a time. Personal experience leads to successful  l i l d f l professional experience.CodellaMarketing.com PeteCodella.com
  108. 108. Questions Questions, comments and discussionCodellaMarketing.com PeteCodella.com
  109. 109. CodellaMarketing.com PeteCodella.com
  110. 110. Pete Codella, APR P t C d ll APR Accredited in Public Relations about.me/petecodella TXT prpete to 50500 for my SMS business card y by Contxts.comCodellaMarketing.com PeteCodella.com

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