The United States Campaign for Burma (USCB) uses new media and online outreach strategies to advocate for freedom in Burma and put pressure on the ruling military junta. Their strategies include distributing user-generated content, leveraging celebrity support in online video campaigns, utilizing social networks to organize spontaneous actions, and communicating with supporters through both online and offline methods. While some of their initiatives have been successful at raising awareness and gaining new supporters, USCB also faces challenges in managing an expanding amount of user-generated content, promoting their media strategically, and maintaining supporter involvement over the long term given limitations on staff and resources.