by pawan sharma

1. PPT ON RETAIL MANAGEMENT
Submitted to Rubina Ma’am
Submitted by Pawan sharma

2. RETAILING
According to Kotler: “Retailing includes all the
activities involved in selling goods or services to the
final consumers for personal, non business use”
It is responsible for matching individual demands of
the consumer with supplies of all the
manufacturers.

3. RETAIL MANAGEMENT
The various processes which help the customers to
procure the desired merchandise from the retail
stores for their end use refer to retail management.
Retail management includes all the steps required
to bring the customers into the store and fulfill their
buying needs.

4. WHY RETAIL MANAGEMENT ?
Retail management saves time and ensures the
customers easily locate their desired
merchandise and return home satisfied.
An effective management avoids unnecessary
chaos at the store.

5. “’WHEEL OF RETAILING”
High-priced Low-priced
merchandise merchandise
top range high value store
store
Trading up mid-
price merchandise
mid-range store

6. EVOLUTION OF RETAIL IN INDIA
Established Emerging
Traditional formats Formats
Kirana shops Exclusive retail outlets
Formats
Convenience/ Hypermarket
 Haats Internal retail
department stores
 Melas
PDS/ Malls / Specialty Malls
fair price shops Multiplexes
 Mandis etc.
Pan/ Beedi shops Fast food outlets
Service galleries

7. INDIA'S LARGEST RETAIL CHAINS:
1. PDS: 463,000
2. Post offices: 160,000
3. KVIC: 7,000
4. CSD Stores:3,400
(source business world marketing White book 2005)

8. FACTORS INFLUENCING RETAIL MANAGEMENT
Social
Legal Economical
Political Technological

9.  Social
how consumers, households and communities behave and their
beliefs. For instance, changes in attitude towards health, or a
greater number of pensioners in a population.
 Legal
the way in which legislation in society affects the business. E.g.
changes in employment laws on working hours.
 Economic
how the economy affects a business in terms of
taxation, government spending, general demand, interest
rates, exchange rates and European and global economic
factors.
 Political
how changes in government policy might affect the business e.g.
a decision to subsidies' building new houses in an area could be
good for a local brickworks.
 Technological
how the rapid pace of change in production process and product
innovation affect an organization.