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Chubbies Shorts @ Hustle Con - Brand Lovegasm

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Sam Parr
Sam Parr

Chubbies Shorts @ Hustle Con - Brand Lovegasm

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CREATING A BRAND LOVEGASM?
CREATING A BRAND LOVEGASM? BY CHUBBIES
Our Story
Started from the bottom!Humble beginnings…
Humble continuings…
Channel   Community   (#  of  people)   Facebook   860K   Twi0er   95K   Instagram   81K   UGC  photos   ~1K/Wk   2011   2012   2013   2014E   Revenue   Humble continuings…
So How in the Heck Did We Do This? (Ex  post  facto  rationalization)  
THE OUTLINE 1.  Create  a  Great  Product   2.  Relentlessly  Focus  on  Content   3.  Integrate  Your  Community   4.  Support  Your  Customers   5.  Be  Authentic  
#1:  GREAT  PRODUCT  
#2:  RELENTLESS  FOCUS   ON  CONTENT  
RELENTLESS  FOCUS  ON  CONTENT  
RELENTLESS  FOCUS  ON  CONTENT  
RELENTLESS  FOCUS  ON  CONTENT  
RELENTLESS  FOCUS  ON  CONTENT  
EVERYTHING  IS  CONTENT  
1)  Content  IS  the  brand   2)  People  share  content   3)  Content  serves  as  model  for  UGC   WHY CONTEnt?
#3:  INTEGRATE  YOUR   COMMUNITY  
(Yes,  these  are  real  User-­‐Generated   photos  and  Yes,  our  customers  are   friggin’  amazing)  
#4:  SUPPORT  YOUR  CUSTOMERS.  
A  DATE  WITH  MISS  TEXAS  
#5:  BE  AUTHENTIC  
Imagine  your  brand  as  a  person,             Would  you  want  to  hang  out   with  him/her?  
YES.  
In-­‐Person  Experiences  
1.  Great  Product   2.  Relentless  Focus  on  Content   3.  Community  Integration   4.  Great  Customer  Support   5.  Authenticity   IN  CLOSING  

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