Presentation given during the Texas Chamber of Commerce Executives (TCCE) Annual Conference held in College Station, TX on June 23, 2014

1. Strike a Pose: Become an
June 23, 2014
InstaPro on

2. Get these slides here:
http://sarahtpage.com/TCCE-BCS/

3. Step 1:
Open Instagram /
Take a photo

4. Step 2:
Add
#TCCE2014AC tag

5. Step 3:
Upload to Instagram

6. Step 4:
Stay tuned

7. is no
dummy.

8. • More than 60 million
photos are uploaded
every day
• Over 20 billion
photos shared
• 200 million monthly
active users
• 1.6 billion likes daily
• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:

9. Is Instagram
Right for
You?
Source: Pew Research Center;
mediabistro.com
• 13% of Internet users are
on Instagram
• 16% of women use
Instagram vs 10% of men
• Ages 18-29 = 28%
• Ages 30-49 = 14%
• Ages 50-64 = 3%
• Ages 65+ = 2%

10. Apply Instagram Filters

11. From this … … to this!

12. Instagram Content - Photos

13. Instagram Content - Videos

15. •Select video option
•Shoot video
•Apply filter
•Describe the video
•Post to Instagram
and/or other
channels

16. Tips for Better
Instagram Photography

17. Shoot in the Golden Hour

18. Get Closer

19. Change Your Perspective

20. Use Text Overlays

21. Use the Rule of Thirds

22. Use Leading Lines

23. Try Interesting Angles

24. Instagram for Chambers:
Best Practices

25. 1. Take Us Behind the Scenes

26. Take Us Behind the Scenes

27. 2. Introduce Your Staff/Board

28. 3. Feature Your Members

29. 4. Support Your Members

30. 5. Focus on the Business Community

31. 6. Demonstrate Value of Membership

32. 7. Highlight Local Partners

33. 8. Demonstrate Advocacy Efforts

34. 9. Promote Chamber Programs

35. 10. Promote Chamber Events

36. 11. Showcase Ribbon Cuttings

37. Showcase Ribbon Cuttings

38. 12. Show What Visitors Can Do

39. 13. Sell Merchandise

40. 14. Add User-generated Content

41. 15. Show Us “How To”

42. 16. Use Hashtags

43. #ThrowbackThursday or #TBT

44. 17. Host a Contest

45. 18. Make It Fun!

47. Watch This

48. Setting Up Your Account

49. 1. Download the
Instagram app from
the iTunes App Store
or the Droid Google
Play Store
Set Up Your Account

50. 2. Click “Register” to
create a new account
Set Up Your Account

51. 3. Create a user name
and password
Set Up Your Account

52. 4. Find Facebook
friends
Set Up Your Account

53. 5. Edit your profile and
add a bio
Set Up Your Account

54. 6. Connect to social
Set Up Your Account

55. 6. Connect to social
(cont’d)
Set Up Your Account

56. 7. Follow users
Set Up Your Account

57. 8. Capture or upload a
photo
Using Instagram

58. 9. Scale and crop
Using Instagram
Pinch, enlarge,
and drag

59. 10. Add filters
Using Instagram
Filters

60. 11. Add borders
Using Instagram
Border
Border

61. 12. Add special
effects
Using Instagram
Special
effects

62. 13. Complete photo
information and
share
Using Instagram
Add a caption
& hashtag
Tag a user
Add a location
Share on social networks

63. Can I Help?
Call
Me!

64. Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage

65. Let’s Go Practice!