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SnappforGood for NonProfits


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A summary on the what, how, and why of the first socially responsible Instagram photo and video contest platform

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SnappforGood for NonProfits

  1. 1. SnappforGood More Donations. More Volunteers. More Cause Awareness.
  2. 2. Nonprofits create Social Media Photo and Video Contests on our web-platform ( to engage their community, and to acquire long-term donors and volunteers. Quick Facts What We Do Why We Are Used Low cost way to help meet your marketing, outreach, volunteer recruitment, and fundraising goals while creating a memorable experience for your target community Who Uses SnappforGood Charities, foundations, schools, universities, museums, associations (any 501c(3)). Marketing, Fundraising, Outreach, Event and Volunteer Management Staff What Does it Cost? We offer two options. Either a free package for nonprofits where participants pay a nominal registration fee, or a paid package by nonprofits that is based on contest participation. Nonprofits keep 100% of donations.
  3. 3. Quick Facts How it Works Nonprofits create a fun or inspirational photo or video contest and invite their supports and their network to participate. We publish their contest page on our web site with tools to invite their followers on social media. Nonprofits promote the contest using their social and traditional marketing channels. When contest participants sign up, they have to either make a donation pledge or commit to volunteer for the nonprofit. Then contestants simply start snapping, posting, and sharing their photos or short-videos on Instagram or Twitter to win a prize offered by the nonprofit. We handle contest creation, participant sign up, and tracking photo or video galleries. Flexible Tool Contests can be run as a separate event between larger traditional events, or they can be joined-up with a special fun event, like a race or a walkathon where many people carry their mobile phone cameras.
  4. 4. Why User Generated Photos and Videos? More Engaging Content Pictures, whether they are photos or videos, can tell a story. Most nonprofits publish photos of their events, but rarely let users post their own photos for a cause. They are missing an opportunity to let their supporters shine a light on their favorite cause. More Viral Content Studies have shown that photos and videos are shared and liked twice as much as other content on large social media sites. They are a great way to promote your cause quickly, at a low cost, and reach a larger audience. Big Audience Almost everyone carries a smartphone camera in their purse or pocket. And hundreds of millions of people are active users on Instagram and Twitter. Its easy to use, and fun for contestants.
  5. 5. SnappforGood Contact Information W: E: P: 919-539-4697 Instagram @snappforgood Twitter @snappforgood Facebook snappforgood Roger Brook CEO