1. Brands & Social Media How togetbenefit out ofengagingwithyourcustomer
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4. Whyusing Social Media? Thecrowdis in there They are alreadytalkingaboutyou Itmakesyourbrandbetterknown Yougetdirect feedback Youcommunicatedirectlyand more effectively Yougive a betterimageofbrandpersonality Augmentbrandexposuretoyourcustomersandprospects
5. Conversationis out there Ifthebrandisableto: Engage in real conversationwithyourcustomer. Speak as itisoneofthem Explainitsbusinessmovements Giveanswertocustomerneedsandrequests Makecustomerfeelthey are taken in consideration … theloyaltyandabilitytogainnewcustomerswill be increaseddramatically.
6. Conversationis out there Theimageabove shows thetagcloudofthemost hot topicsonthe date ofthecatastrophicaccidentof Air France flightfromRio de Janeiro to Paris
8. Airlines & Social Media: Air France Jointravelerssharingsameairportorflight Offertourismorallocationinformation Allowtheuserstointeractandreceive a betterservice out ofthebrand
9. Airlines & Social Media: BritishAirways BorntogiveLondon & New York visitorstwin places onbothcities. Allowsuserstointeractanpromote places Usersbecomeexpertrecommendators
10. Airlines & Social Media: American Airlines This SN wasbornedtoconnectAfrican American travelerswitheachother Offersspecialeventsforthetargetanduserssharetheoptions.
![Web 2.0 Definition: “Theterm "Web 2.0" iscommonlyassociatedwithwebapplicationsthatfacilitateinteractiveinformation sharing, interoperability, user-centered design[1]andcollaborationontheWorld Wide Web. Examplesof Web 2.0 includeweb-basedcommunities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashupsandfolksonomies. A Web 2.0 siteallowsitsuserstointeractwithotherusersortochangewebsitecontent, in contrastto non-interactivewebsiteswhereusers are limitedtothepassiveviewingofinformationthatisprovidedtothem.” Source: Wikipedia ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)