SlideShare a Scribd company logo
1 of 24
Amit kumar Ambastha Marketing strategies to increase the ROI on mobile apps.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Amit kumar Ambastha Topics to discuss
(A) Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],Amit kumar Ambastha
Amit kumar Ambastha (B)  The rise of the smart phones
Amit kumar Ambastha
Amit kumar Ambastha
(C)  The value of the mobile application market ,[object Object],[object Object],Amit kumar Ambastha
(D)  Apps Stores Amit kumar Ambastha As the interest in mobile applications has grown, so has the number of the app stores. We now have stores from the platform/OS providers, handset manufacturers and mobile network operators. App stores tied to devices include the andriod Market,Nokia Ovi store,Blackberry app world,windows phone place and palm app catalog. There are also  operator specific app stores, such as Vodafone 360 App Store,orange app store,verizon and independent stores like Getzar,handango & handmark etc .
(E)  Get the most from your mobile apps. ,[object Object],[object Object],[object Object],Amit kumar Ambastha
[object Object],[object Object],[object Object],[object Object],[object Object],Amit kumar Ambastha
[object Object],[object Object],Amit kumar Ambastha ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Amit kumar Ambastha
(F) Revenue Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Amit kumar Ambastha
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Amit kumar Ambastha
Amit kumar Ambastha
Amit kumar Ambastha
Amit kumar Ambastha
Sales can be increase by best payment experience  ,[object Object],[object Object],Amit kumar Ambastha
(G)  Strategies to maximize the revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Amit kumar Ambastha
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Amit kumar Ambastha
16 Twitter in-app feature. 17 Facebook fan page. 18 Create trial and paid app versions. 20 Content optimization for improved search engine rankings. Using Google Adwords keyword tool or  Google Insights for Search , research search terms that are most relevant and popular with your target audience and populate your app description with those terms. 21 Email signature. 22 Create a new website to pre-market and showcase your app. 23 Newsletter/email campaign. 24 YouTube promotion. Amit kumar Ambastha
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Amit kumar Ambastha
37  Aggressively  target Smart TV,Tablets & even laptop manufacturers also for Apps. Amit kumar Ambastha
(H) Conclusion ,[object Object],[object Object],[object Object],Amit kumar Ambastha

More Related Content

What's hot

Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu
 

What's hot (20)

Mobile App Marketing
Mobile App Marketing Mobile App Marketing
Mobile App Marketing
 
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...
 
Marketing Plan for an Android App
Marketing Plan for an Android AppMarketing Plan for an Android App
Marketing Plan for an Android App
 
Mobile app-marketing-playbook
Mobile app-marketing-playbookMobile app-marketing-playbook
Mobile app-marketing-playbook
 
Moble App .pdf
Moble App .pdfMoble App .pdf
Moble App .pdf
 
Blugate mobile app
Blugate mobile appBlugate mobile app
Blugate mobile app
 
Blugate mobile app
Blugate mobile appBlugate mobile app
Blugate mobile app
 
Final Project - Marketing Plan for Mobile App (Shoppers Way)
Final Project - Marketing Plan for Mobile App (Shoppers Way)Final Project - Marketing Plan for Mobile App (Shoppers Way)
Final Project - Marketing Plan for Mobile App (Shoppers Way)
 
Marketing plan for an Android app- DecoDom
Marketing plan for an Android app- DecoDomMarketing plan for an Android app- DecoDom
Marketing plan for an Android app- DecoDom
 
Marketing Plan for Android App
Marketing Plan for Android AppMarketing Plan for Android App
Marketing Plan for Android App
 
Mobile app marketing
Mobile app marketingMobile app marketing
Mobile app marketing
 
Marketing plan for mobile app
Marketing plan for mobile appMarketing plan for mobile app
Marketing plan for mobile app
 
Why [Mobile] [In-app] Programmatic? A Marketer's Guide
Why [Mobile] [In-app] Programmatic? A Marketer's GuideWhy [Mobile] [In-app] Programmatic? A Marketer's Guide
Why [Mobile] [In-app] Programmatic? A Marketer's Guide
 
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing GroupMobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group
Mobile App presentation for the Gaslamp.org by UPG Mobile Marketing Group
 
Appboy / Metro Case Study
Appboy / Metro Case StudyAppboy / Metro Case Study
Appboy / Metro Case Study
 
6 Ways Top Mobile Apps Drive More ROI
6 Ways Top Mobile Apps Drive More ROI6 Ways Top Mobile Apps Drive More ROI
6 Ways Top Mobile Apps Drive More ROI
 
7 main reasons to boost your e commerce with a mobile app in 2021
7 main reasons to boost your e commerce with a mobile app in 20217 main reasons to boost your e commerce with a mobile app in 2021
7 main reasons to boost your e commerce with a mobile app in 2021
 
State of Mobile App Developers 2016
State of Mobile App Developers 2016State of Mobile App Developers 2016
State of Mobile App Developers 2016
 
AppSnips - Monetize Your App, Maximize Your Reach
AppSnips - Monetize Your App, Maximize Your ReachAppSnips - Monetize Your App, Maximize Your Reach
AppSnips - Monetize Your App, Maximize Your Reach
 
Challenges in Mobile App Marketing in 2017 - Pocket Gamer Connects London
Challenges in Mobile App Marketing in 2017 - Pocket Gamer Connects LondonChallenges in Mobile App Marketing in 2017 - Pocket Gamer Connects London
Challenges in Mobile App Marketing in 2017 - Pocket Gamer Connects London
 

Viewers also liked

The Power Of Lisp Macros
The Power Of Lisp MacrosThe Power Of Lisp Macros
The Power Of Lisp Macros
Masaomi CHIBA
 
Toledodesdeelaire
ToledodesdeelaireToledodesdeelaire
Toledodesdeelaire
pocomancha
 
Designit in Barcelona: an introduction to Generative Design
Designit in Barcelona: an introduction to Generative DesignDesignit in Barcelona: an introduction to Generative Design
Designit in Barcelona: an introduction to Generative Design
Guy Haviv
 
Adv06 f dnk_project_guide
Adv06 f dnk_project_guideAdv06 f dnk_project_guide
Adv06 f dnk_project_guide
dnaveda
 
Unmanned Eyes In The Commercial Skies Presentation
Unmanned Eyes In The Commercial Skies PresentationUnmanned Eyes In The Commercial Skies Presentation
Unmanned Eyes In The Commercial Skies Presentation
mseraj
 
Prairie Dog by DeAirick
Prairie Dog by DeAirickPrairie Dog by DeAirick
Prairie Dog by DeAirick
vebrya
 

Viewers also liked (20)

Digital literacies supporting learning
Digital literacies supporting learningDigital literacies supporting learning
Digital literacies supporting learning
 
Phoenix Habitat For Humanity Leed Presentation
Phoenix   Habitat For Humanity Leed  PresentationPhoenix   Habitat For Humanity Leed  Presentation
Phoenix Habitat For Humanity Leed Presentation
 
The Power Of Lisp Macros
The Power Of Lisp MacrosThe Power Of Lisp Macros
The Power Of Lisp Macros
 
E E M N1
E E M N1E E M N1
E E M N1
 
What Do We Know About IPL Users?
What Do We Know About IPL Users?What Do We Know About IPL Users?
What Do We Know About IPL Users?
 
A Sourcing and Recruiting Method that Works
A Sourcing and Recruiting Method that WorksA Sourcing and Recruiting Method that Works
A Sourcing and Recruiting Method that Works
 
Unit 1.1
Unit 1.1Unit 1.1
Unit 1.1
 
From Learning Networks to Digital Ecosystems
From Learning Networks to Digital EcosystemsFrom Learning Networks to Digital Ecosystems
From Learning Networks to Digital Ecosystems
 
ReMashed - An Usability Study of a Recommender System for Mash-Ups for Learn...
ReMashed - An Usability Study of a Recommender System for Mash-Ups for Learn...ReMashed - An Usability Study of a Recommender System for Mash-Ups for Learn...
ReMashed - An Usability Study of a Recommender System for Mash-Ups for Learn...
 
Riks tips on giving great presentations
Riks tips on giving great presentationsRiks tips on giving great presentations
Riks tips on giving great presentations
 
The changing landscape, a personal view for OER Wales
The changing landscape, a personal view for OER WalesThe changing landscape, a personal view for OER Wales
The changing landscape, a personal view for OER Wales
 
Toledodesdeelaire
ToledodesdeelaireToledodesdeelaire
Toledodesdeelaire
 
Anuario Jaye
Anuario JayeAnuario Jaye
Anuario Jaye
 
WordPress Multi-User: BuddyPress and Beyond
WordPress Multi-User: BuddyPress and BeyondWordPress Multi-User: BuddyPress and Beyond
WordPress Multi-User: BuddyPress and Beyond
 
Designit in Barcelona: an introduction to Generative Design
Designit in Barcelona: an introduction to Generative DesignDesignit in Barcelona: an introduction to Generative Design
Designit in Barcelona: an introduction to Generative Design
 
Adv06 f dnk_project_guide
Adv06 f dnk_project_guideAdv06 f dnk_project_guide
Adv06 f dnk_project_guide
 
Unmanned Eyes In The Commercial Skies Presentation
Unmanned Eyes In The Commercial Skies PresentationUnmanned Eyes In The Commercial Skies Presentation
Unmanned Eyes In The Commercial Skies Presentation
 
kumamoto food
kumamoto foodkumamoto food
kumamoto food
 
Suisse
SuisseSuisse
Suisse
 
Prairie Dog by DeAirick
Prairie Dog by DeAirickPrairie Dog by DeAirick
Prairie Dog by DeAirick
 

Similar to Marketing strategies to increase the ROI on mobile

WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4
Kelly Clay
 

Similar to Marketing strategies to increase the ROI on mobile (20)

Mobile app-monetization-intetics-2020
Mobile app-monetization-intetics-2020Mobile app-monetization-intetics-2020
Mobile app-monetization-intetics-2020
 
How to build the next million dollar app?
How to build the next million dollar app?How to build the next million dollar app?
How to build the next million dollar app?
 
Driving Traffic to Your Mobile Apps & Sites
Driving Traffic to Your Mobile Apps & SitesDriving Traffic to Your Mobile Apps & Sites
Driving Traffic to Your Mobile Apps & Sites
 
Mobile app Madness-App-Promo
Mobile app Madness-App-PromoMobile app Madness-App-Promo
Mobile app Madness-App-Promo
 
Mobile marketing by Gaurav ISB&M
Mobile marketing by Gaurav ISB&MMobile marketing by Gaurav ISB&M
Mobile marketing by Gaurav ISB&M
 
What are the Benefits of Having a Mobile App for Your Business
What are the Benefits of Having a Mobile App for Your BusinessWhat are the Benefits of Having a Mobile App for Your Business
What are the Benefits of Having a Mobile App for Your Business
 
How to Build a Successful Mobile App to Beat Competitors .pptx
How to Build a Successful Mobile App to Beat Competitors .pptxHow to Build a Successful Mobile App to Beat Competitors .pptx
How to Build a Successful Mobile App to Beat Competitors .pptx
 
10 Rules of Brand App Marketing
10 Rules of Brand App Marketing 10 Rules of Brand App Marketing
10 Rules of Brand App Marketing
 
10 Best Practices for Brand App Marketing
10 Best Practices for Brand App Marketing10 Best Practices for Brand App Marketing
10 Best Practices for Brand App Marketing
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
App Monetization Guide
App Monetization GuideApp Monetization Guide
App Monetization Guide
 
Mobile Marketing 101
Mobile Marketing 101Mobile Marketing 101
Mobile Marketing 101
 
Big brand strategies for mobile app marketing
Big brand strategies for mobile app marketingBig brand strategies for mobile app marketing
Big brand strategies for mobile app marketing
 
10 big-brand-strategies
10 big-brand-strategies10 big-brand-strategies
10 big-brand-strategies
 
Do You Really Need an App for that by Garry Partington
Do You Really Need an App for that by Garry Partington   Do You Really Need an App for that by Garry Partington
Do You Really Need an App for that by Garry Partington
 
WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4
 
Quick Start Guide for Mobile Application Development
Quick Start Guide for Mobile Application DevelopmentQuick Start Guide for Mobile Application Development
Quick Start Guide for Mobile Application Development
 
Mobile marketing guide
Mobile marketing guideMobile marketing guide
Mobile marketing guide
 
4 Mobile Marketing Goals
4 Mobile Marketing Goals4 Mobile Marketing Goals
4 Mobile Marketing Goals
 
Increase Mobile Conversions- Boost your business.
Increase Mobile Conversions- Boost your business.Increase Mobile Conversions- Boost your business.
Increase Mobile Conversions- Boost your business.
 

Recently uploaded

Recently uploaded (20)

Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 

Marketing strategies to increase the ROI on mobile

  • 1. Amit kumar Ambastha Marketing strategies to increase the ROI on mobile apps.
  • 2.
  • 3.
  • 4. Amit kumar Ambastha (B) The rise of the smart phones
  • 7.
  • 8. (D) Apps Stores Amit kumar Ambastha As the interest in mobile applications has grown, so has the number of the app stores. We now have stores from the platform/OS providers, handset manufacturers and mobile network operators. App stores tied to devices include the andriod Market,Nokia Ovi store,Blackberry app world,windows phone place and palm app catalog. There are also operator specific app stores, such as Vodafone 360 App Store,orange app store,verizon and independent stores like Getzar,handango & handmark etc .
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 18.
  • 19.
  • 20.
  • 21. 16 Twitter in-app feature. 17 Facebook fan page. 18 Create trial and paid app versions. 20 Content optimization for improved search engine rankings. Using Google Adwords keyword tool or  Google Insights for Search , research search terms that are most relevant and popular with your target audience and populate your app description with those terms. 21 Email signature. 22 Create a new website to pre-market and showcase your app. 23 Newsletter/email campaign. 24 YouTube promotion. Amit kumar Ambastha
  • 22.
  • 23. 37 Aggressively target Smart TV,Tablets & even laptop manufacturers also for Apps. Amit kumar Ambastha
  • 24.