Worldwide mobile application store downloads are forecasted to reach 17.7 billion downloads in 2011 , a 117 percent increase from an estimated 8.2 billion downloads in 2010, according to Gartner, Inc. By the end of 2014, Gartner forecast over 185 billion applications will have been downloaded from mobile app stores, since the launch of the first one in July 2008.
Worldwide mobile application store revenue is expected to surpass $15.1 billion in 2011 , both from end users buying applications and applications themselves generating advertising revenue for their developers. This is a 190 percent increase from 2010 revenue of $5.2 billion .
Amit kumar Ambastha
(D) Apps Stores Amit kumar Ambastha As the interest in mobile applications has grown, so has the number of the app stores. We now have stores from the platform/OS providers, handset manufacturers and mobile network operators. App stores tied to devices include the andriod Market,Nokia Ovi store,Blackberry app world,windows phone place and palm app catalog. There are also operator specific app stores, such as Vodafone 360 App Store,orange app store,verizon and independent stores like Getzar,handango & handmark etc .
Promote your app in interactive ads contained within other iPhone apps. iPhone ads offer very high levels of engagement including click to call, click to video and click to app store. Check out these folks: Medialets , Quattro Wireless , AdMob and VideoEgg .
Share using AddThis.
Select targeted advertising outlets.
Promote mobile app within current customer touch points.
Search directory registration- Get listed in free online directories such as DMOZ. DMOZ powers core directory services for some of the most popular portals and search engines on the Web, including AOL Search, Netscape Search, Google, Lycos, HotBot and hundreds of others.
Auto mail-responder promotion.
Amit kumar Ambastha
16 Twitter in-app feature. 17 Facebook fan page. 18 Create trial and paid app versions. 20 Content optimization for improved search engine rankings. Using Google Adwords keyword tool or Google Insights for Search , research search terms that are most relevant and popular with your target audience and populate your app description with those terms. 21 Email signature. 22 Create a new website to pre-market and showcase your app. 23 Newsletter/email campaign. 24 YouTube promotion. Amit kumar Ambastha
A nearly perfect mobile marketing plan and follow-up execution will fall short if the underlying app is uninspiring, bug-ridden or unremarkable.
In addition, a well-designed, compelling app thrown in the mix of lakhs of apps and unsupported by marketing, would likely disappoint.
An integrated approach is most effective, with all components complementing and leveraging one another. A commitment to an integrated marketing plan and continued improvements to the app itself, will increase your probability of a sustained advantage in the marketplace.