Fancy Facebook Fan Pages - A Step By Step Guide

Step by Step Guide for Creating Fancy Facebook Fan Pages by Olaf Nitz | olafnitz.net

About this Facebook Guide
Since the social networking site Facebook is about to become one of the largest and most visited websites globally, you should think about expanding your online presence to Facebook.
That’s what everybody tells you these days – but no one tells you how to create an outstanding Facebook Fan Page. As a corporation you can engage in Facebook in different ways, and creating a fan page is the most powerful one. Although it is easy to set up the page, creating a fancy fan page is a little tricky.
There are tons of applications on Facebook from which I selected a few which proved to be useful.
This guide is not exhaustive, but it can help you to create and enhance your Facebook presence.

Agenda
5 Login, Create & Publish Page
13 Profile Picture & Page Description
17 Add Photos
25 Page Favourites
29 Vanity URLs
34 Custom Tabs with Text & Images
48 Video App
70 Youtube Player
81 Youtube Video Box
99 Twitter for Pages
109 Integration RSS / Blog
120 Create a simple App
137 Polls
147 Landingtab
151 About the Guide & the Author

GET STARTED
Login, Creating & Publishing a Page

Login
http://www.facebook.com
GETTING STARTED
Username

Create Page
http://www.facebook.com/home.php ?
GETTING STARTED

Select „Pages“
http://www.facebook.com/advertising/
GETTING STARTED

Create Page
http://www.facebook.com/advertising/?pages
GETTING STARTED

Choose Category & Create Page
http://www.facebook.com/pages/create.php
GETTING STARTED
Features in the Info-Section depend on category

Result: New Fan Page
GETTING STARTED

Publish Page: Option 1
GETTING STARTED

Publish Page: Option 2
GETTING STARTED

FIRST ADAPTATIONS
Profile Picture & Description

Profile Picture
GETTING STARTED

Advanced Profile Picture
GETTING STARTED
Canvas size: 200 px width; Background: Blue: Color #ECEFF4; 51px height; 200px width; Grey Line: Color #E0E0E8;

Page Description
GETTING STARTED
Text and Links possible

ADD PHOTOS
Creating Albums, Uploading, Publishing

Create a Photo Album
ADD PHOTOS

Album Details
ADD PHOTOS

Loading Java
ADD PHOTOS

Select Photos
ADD PHOTOS
Non-Java / Simple HTML-Upload also available

Upload Photos
ADD PHOTOS

Upload Successful
ADD PHOTOS

Publish Photos
ADD PHOTOS

PAGE FAVOURITES
Linking other Pages from your Fan Page, Creating a Network of Fan Pages

Go to Fan Page & Add to Favourites
PAGE FAVOURITES

Select Page
PAGE FAVOURITES

Result: Favourite Pages
PAGE FAVOURITES

VANITY URLS
Creating Custom Short-URLs

Select Username for your Page
http://www.facebook.com/username/
VANITY URLS
It is possible to create Vanity URLs for Fan Pages with more than 50 fans.

Choose Page
VANITY URLS

Choose Username
VANITY URLS

Result: Vanity URL
VANITY URLS

CUSTOM TABS
Adding your own Text & Graphics

Search App
CUSTOM TABS

Search FBML App
http://www.facebook.com/apps/directory.php
CUSTOM TABS

Select „Static FBML“
CUSTOM TABS

Add App to Page
http://www.facebook.com/apps/application.php?id=4949752878&ref=appd
CUSTOM TABS

Choose Page
CUSTOM TABS

Edit App
Edit Page
CUSTOM TABS

Insert HTML / FBML
CUSTOM TABS
Dos:
HTML
HTML forms
Internal CSS
outgoing links
external images
Don‘ts:
external Javascript
external CSS

Option: Add another FBML Box
CUSTOM TABS

Edit App Settings
CUSTOM TABS

Add App to Tabs / Boxes
CUSTOM TABS

Arrange Tabs: Drag & Drop
CUSTOM TABS

Move App from Boxes to Wall Tab
CUSTOM TABS

Wall Tab: Result
CUSTOM TABS
Image width: 200 Pixel

VIDEO APP
Uploading Videos,
Recording with your Webcam

App: Video  Add to Page
http://www.facebook.com/apps/application.php?id=2392950137
VIDEO APP

Choose Page  Add to Page
VIDEO APP

Edit Page Settings  Video Edit
VIDEO APP

Add Videos
VIDEO APP

Select file on your Computer
VIDEO APP

Agree to Terms of Service
VIDEO APP

Upload Video & Enter Info
VIDEO APP

Save Info
VIDEO APP

Video Processing
VIDEO APP

Result: Video
VIDEO APP

Record Video from Webcam
VIDEO APP: WEBCAM

Settings Adobe Flash Player
VIDEO APP: WEBCAM

Close
VIDEO APP: WEBCAM

Record Video
VIDEO APP: WEBCAM

Record Video & Stop
VIDEO APP: WEBCAM

Save Video
VIDEO APP: WEBCAM

Enter Info & Save
VIDEO APP: WEBCAM

Result: Webcam Video
VIDEO APP: WEBCAM

YOUTUBE PLAYER
Adding a Video Playlist of Youtube Videos

App: Youtube Player
YOUTUBE PLAYER

Add App to your Page
YOUTUBE PLAYER

Edit Page  Edit
YOUTUBE PLAYER

Allow Access
YOUTUBE PLAYER

Add Videos
YOUTUBE PLAYER

Enter Videos & Save
YOUTUBE PLAYER

Edit Page  Application Settings
YOUTUBE PLAYER

Add Videos to Tabs
YOUTUBE PLAYER

Result  Arrange Tab
YOUTUBE PLAYER

Result: Youtube Player
YOUTUBE PLAYER

YOUTUBE VIDEO BOX
Adding Youtube Videos

Add App to Page
YOUTUBE VIDEO BOX

Select Page
YOUTUBE VIDEO BOX

Edit Page  Edit Settings
YOUTUBE VIDEO BOX

Add Videos from Youtube
YOUTUBE VIDEO BOX

Add Youtube URL
YOUTUBE VIDEO BOX

Edit Details & Save Video
YOUTUBE VIDEO BOX

Back to Page Videos
YOUTUBE VIDEO BOX

Add another Video
YOUTUBE VIDEO BOX

Save URL
YOUTUBE VIDEO BOX

Edit Details & Save
YOUTUBE VIDEO BOX

Back to Page Videos
YOUTUBE VIDEO BOX

Page Videos
YOUTUBE VIDEO BOX

Edit Application Settings
YOUTUBE VIDEO BOX

Add App to Tab
YOUTUBE VIDEO BOX

Save Settings
YOUTUBE VIDEO BOX

Arrange Tabs
YOUTUBE VIDEO BOX

Result Youtube Video Box
YOUTUBE VIDEO BOX

TWITTER FOR PAGES
Integrating your Tweets

Choose Page
http://www.facebook.com/add.php?api_key=6f77619e603ca9b71b45f5cd105be888&pages
TWITTER FOR PAGES

Add App Twitter for Pages
TWITTER FOR PAGES

Enter Details & Select User
TWITTER FOR PAGES

Continue
TWITTER FOR PAGES

Edit Page  App. Settings
TWITTER FOR PAGES

Add Tab
TWITTER FOR PAGES

Add Tab & Save
TWITTER FOR PAGES

Arrange Tabs  Drag & Drop
TWITTER FOR PAGES

Result: Twitter for Pages
TWITTER FOR PAGES

RSS / BLOG
Integrating a Blog

App Social RSS: Add to my Page
RSS / BLOG

Add App to Page
RSS / BLOG

Edit Page  Edit Social RSS
RSS / BLOG

Add RSS Feed
RSS / BLOG

Updating…
RSS / BLOG

Feeds Updated
RSS / BLOG

Add Tab: Application Settings
RSS / BLOG

Add Tab
RSS / BLOG

Add Tab & Save
RSS / BLOG

Result: Blogpostings in Tab
RSS / BLOG

CREATING A SIMPLE APP
Content from a Website on Facebook

Creating Content: PHP Code
Example: Including Twitter via RSS
Upload PHP-File to a Server
<style type="text/css"> p { font-family: Arial, Helvetica, sans-serif; font-size:10px; } a { color:#990000; } </style> <?php # Script: XML-Reader # Copyright: y0y.de, erweitert: bueltge.de $url = "http://twitter.com/statuses/user_timeline/957101.rss"; $number = 7; $file_content = @file_get_contents($url); $items = preg_match_all("/<item[ ]?.*>(.*)</item>/Uis", $file_content, $array_items); $array_items = $array_items[1]; if(!empty($array_items)) { if ($number>sizeof($array_items)) $number=sizeof($array_items); echo "<p>"; for($n=0;$n<$number;$n++) { preg_match("/<link>(.*)</link>/Uis", $array_items[$n], $array_link); preg_match("/<title>(.*)</title>/Uis", $array_items[$n], $array_title); preg_match("/<pubDate>(.*)</pubDate>/Uis", $array_items[$n], $array_pubdate); $suchmuster = "/<description><![CDATA[(.*)]]gt;</description>/Uis"; preg_match($suchmuster, $array_items[$n], $array_description); echo "<b>$array_title[1]</b><br>"; echo "$array_description[1] "; echo "<a href="$array_link[1]" target="_blank">more</a>"; echo "<br><br>"; } echo "</ul></p>"; } ?>

PHP File in Browser

Set Up New Application
http://www.facebook.com/developers/

Choose Application Name
http://www.facebook.com/developers/createapp.php

Basic Settings

Authentication: Enable Installable Facebook Pages

Canvas: Add Canvas Page URL

Result & Edit Settings

Add Tab Information
Tab URL is required for adding app as a tab. Tab URL is relative to Canvas Callback URL Canvas Callback URL + Tab URL http://olafnitz.net + twitter = http://olafnitz.net/twitter

Go to App Profile

Add App to Page

Edit Page: Application Settings

Add App to Tab (1)

Add App to Tab (2)

Result: External Content

Application Poll

Add App to Page

Create Poll

Enter Questions & Options

Publish Poll

Result: Poll on the Wall

Poll in „Boxes“

Poll in the Wall Tab

Result: Poll

LANDINGTAB
Seding the user to a specific tab

Edit Page  Wall Settings
LANDINGTAB

Select Default Tab for Non-Fans
LANDINGTAB
Fans will be sent to the wall by default. This setting only applies to non-fans.

Select Tab
LANDINGTAB

ABOUT & CONTACT
Final Things

About this Document
This document was created by Olaf Nitz and is published under a Creative Commons License.
You are free to copy, distribute, display, and perform this guide and to make derivative works under the following conditions: Attribution - you must give the original author credit and link to http://olafnitz.net. If you alter, transform, or build upon this work, you may distribute the resulting work only under a licence identical to this one.
About the author: Olaf Nitz has been working in the field of e-business since 2000 as Developer, Online-Marketer, PR-Consultant, Internet Strategist, Blogger & Lecturer. Currently he is working as an Internet Strategist for the Austrian National Tourist Office in Vienna and as a Lecturer on Online-PR at the University of Applied Sciences in St.Pölten in Austria.
Facebook Bookmarks: http://delicious.com/onitz/facebook

Any Questions?
Olaf Nitz
Web & Blog: http://olafnitz.net
Email: mail (at) olafnitz.net
Skype: onitz1605
Facebook: http://www.facebook.com/onitz
LinkedIn: http://www.linkedin.com/in/onitz
Twitter: http://twitter.com/onitz
Delicious: http://delicious.com/onitz
If you want to have a PDF version of this guide, send me an email!

http://thaisme.ning.com	8946
http://karrierebibel.de	2299
http://www.slideshare.net	881
http://ansteckend.com	678
http://traveltechnologies.blogspot.com	368
http://www.myfashionemallblog.net	351
http://blog.websourcing.fr	337
http://olafnitz.net	206
http://192.168.0.102	201
http://192.168.0.102	201
http://adsdigitalmedia.blogspot.com	181
http://social-media-lab.wikispaces.com	156
http://www.zoharurian.com	150
http://www.twittwoch.de	121
url_unknown	113
http://cyberinfopro.com	97
http://www.conseilsmarketing.fr	95
http://blog.reif.org	86
http://sam.liho.tw	78
http://www.digitalks.at	60
http://traveltechnologies.blogspot.de	56
http://tp.posterous.com	52
http://ya.topbot.ru	48
http://b-smartmarketing.com	41
http://www.anikageisel.de	41
http://www.nikableu.com	31
http://www.samtseng.liho.tw	24
http://static.slidesharecdn.com	24
http://www.sz	23
http://www.socialmediainstitute.nl	22
http://www.45ers.de	21
http://www.szárazattila.hu	20
http://www.eastservices.de	19
http://ennome.blogspot.com	17
http://www.nuwavpublishing.com	16
http://21.megirot.com	16
http://www.xn--szrazattila-l7a.hu	16
http://traveltechnologyconsultancy.posterous.com	15
http://tranbinhquan.blogspot.com	15
http://www.e-presentations.us	15
http://jacopoattardo.wordpress.com	14
file://	14
http://www.conseilsmarketing.com	13
http://koelman.posterous.com	13
http://polymatic.blogspot.com	12
http://unusedbrain.com	12
http://tubemote.com	12
http://statichtmlapp.heroku.com	11
http://23moments.com	11
http://besociable.wordpress.com	10
http://balises.info	10

Fancy Facebook Fan Pages - A Step By Step Guide

by Olaf Nitz on Nov 29, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

134 Embeds 16,511

Statistics

Fancy Facebook Fan Pages - A Step By Step Guide — Presentation Transcript