1. Should You Be Using Social Media
ng
for Your Business?
Yelena McM
Manaman
May 14, 2009

2. Should You Use Social
Med
dia?
• Do you read classifieds?
• What do you do with unsolicited (ju ) mail?
y (junk)
• Do you use Yellow Pages?
• When you need to find something/s someone, where and how do you
search?
• How did you find your hairdresser?
?
It is rare these days to do any kind of normal search that does not
d
return results from social meedia sites. (John Jantsch Duct Tape
sites Jantsch,
Mark
keting)

3. More Reasons to Use Social
s
Media
• US online population make-up: age 50+ is
the largest segment; then – age 35-49.
• In the last year alone, time spent on social
networking sites has surged 73%.
• In February, social network usage
exceeded Web-based e-mail usage for the
first time.
• There are 87 percent more online social
media users now than in 2003, with 883
percent more time devoted t those sites.
t ti d t d to th it
• New mothers (younger, 1 child) are much
more likely to visit social networking sites
than most other users.
Source: Nielsen Online Global Media
Landscape: Identifying Opportunities in
a Challenging Market, April 2009

4. Strategic Uses
Build awwareness
(start look
king for a
conversing with
people wwho need
you, Q&A groups)
A,
Find your own brand
Research prospects
evangelists
(interests, background,
(recommendations,
(recommendations
common connections,
status updates,
etc)
“plugs”)
Follow leads (gentle
Stay connected with touch, no hard sell;
also – check status
your current and past
clients updates for a few days
before big sales pitch)

5. Getting Started on
• Edit your profile to add information relate to your business and your niche;
ed
• Add business-related applications, such as MyLinkedIn Profile Twitter application
business related applications Profile, application,
Profile HTML, Social Calendar, etc;
• Use Notes application to publish your blo updates to Facebook;
og
• Search for and join 2-3 groups that are r
related to your business (or start a new
group);
• Invite
I it new friends – existing and potential clients, colleagues, JV partners;
fi d i ti d t tial li t ll t
• Create a business page
– Descriptive title that includes your target keywords
– Company logo
– Information about your company and pro oducts/services
– Business applications to share your blog posts, videos, info products, slide shows, etc.
g

6. Getting Started on
n
• Create complete profile, includin previous experiences , photo
profile ng photo,
URLs to your website and blog - k
keep sentences short, use lists
whenever appropriate, include yo target keywords;
our
• Connect your blog to your profile;
• Add applications to help your pr rofile stand out make it more
out,
interactive, and share valuable information with your network;
• Invite people to join your network;
• Join 2-3 groups that are relevan to your niche and your goals;
nt
• Ask for recommendations;
• Post regular status updates.

7. Getting Started on
n
• Use your real name, if possible
• Provide full description and go b yond “R lt ”
P id f ll d i ti d bey d “Realtor”
• Location – be specific (city and stat many Twitter users, aka tweeps
te),
search for locals to follow;
• Picture – avoid using your company logo or an avatar;
y
• Get custom Twitter background
• Start tweeting even before inviting others to follow you
• Find people to follow (Twellow, TwitterLocal, TwitDir, search, etc)

8. Status Updates
Will follow Will unfol
llow (or ignore)
Interesting Selfish
Helpful Boring
Funny Useless
Informative Trite
Intriguing Constan sales pitch
nts
Just the right frequency Impersonal
Personal Updates hog
s

9. Twitter
Retweet
Provide links (>=2
per 10 updates)*
Post Updates –
average of at least
e
1 per da (not per
ay
work dayy)
Strategically
build a balanced
network
Based On:
http://lifeanalytics.blogspot.com/2009
http://lifeanalytics blogspot com/2009
Create Profile
– picture, link
/05/twitter-analytics-which-usage-
to site,
behavior.html
description,
custom
background

10. 2 ROIs
Return on I fl
Rt Influence Return on I
Rt Investment
t t
• Define your goals and
• Connect your friends with each
conversion funnel
other
th
• Define measurements to
• Send business to your friends
track (visitors, downloads,
• Talk about friends business
friends’ business, conversions,
conversions phone calls,
calls
services, products, blog posts, etc)
news, events • Set up tracking tools and
• Answer th questions posted
A the ti td spreadsheets
dh t
by people in your network • Keep record of time spent
on social networks
• Offer encouragement and
g
• Twitter tools – Bit.ly,
expressed genuine interest in
Tweetburner
your friends

11. Abou Me
ut
• Certified Internet Marketing Virtual
Assistant
• http://oneclickva.com
http://oneclickva com
• My Blog –
http://oneclickva.com/blog
• LinkedIn -
ed
http://www.linkedin.com/in/oneclic
kva
• Twitter - /oneclickva