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Should You Be Using Social Media
                  ng
for Your Business?



          Yelena McM
                   Manama...
Should You Use Social
                   Med
                     dia?
• Do you read classifieds?
• What do you do with un...
More Reasons to Use Social
                  s
                Media
•   US online population make-up: age 50+ is
    the ...
Strategic Uses
                                Build awwareness
                               (start look
               ...
Getting Started on
•   Edit your profile to add information relate to your business and your niche;
                      ...
Getting Started on
                 n
•   Create complete profile, includin previous experiences , photo
                 ...
Getting Started on
                 n

•   Use your real name, if possible

•   Provide full description and go b yond “R ...
Status Updates
Will follow                 Will unfol
                                     llow (or ignore)
 Interesting  ...
Twitter

                                                                                   Retweet

                     ...
2 ROIs
       Return on I fl
       Rt        Influence            Return on I
                                      Rt   ...
Abou Me
                                ut
•   Certified Internet Marketing Virtual
    Assistant

•   http://oneclickva.c...
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Social Networking4 Your Business

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Social Networking4 Your Business

  1. 1. Should You Be Using Social Media ng for Your Business? Yelena McM Manaman May 14, 2009
  2. 2. Should You Use Social Med dia? • Do you read classifieds? • What do you do with unsolicited (ju ) mail? y (junk) • Do you use Yellow Pages? • When you need to find something/s someone, where and how do you search? • How did you find your hairdresser? ? It is rare these days to do any kind of normal search that does not d return results from social meedia sites. (John Jantsch Duct Tape sites Jantsch, Mark keting)
  3. 3. More Reasons to Use Social s Media • US online population make-up: age 50+ is the largest segment; then – age 35-49. • In the last year alone, time spent on social networking sites has surged 73%. • In February, social network usage exceeded Web-based e-mail usage for the first time. • There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted t those sites. t ti d t d to th it • New mothers (younger, 1 child) are much more likely to visit social networking sites than most other users. Source: Nielsen Online Global Media Landscape: Identifying Opportunities in a Challenging Market, April 2009
  4. 4. Strategic Uses Build awwareness (start look king for a conversing with people wwho need you, Q&A groups) A, Find your own brand Research prospects evangelists (interests, background, (recommendations, (recommendations common connections, status updates, etc) “plugs”) Follow leads (gentle Stay connected with touch, no hard sell; also – check status your current and past clients updates for a few days before big sales pitch)
  5. 5. Getting Started on • Edit your profile to add information relate to your business and your niche; ed • Add business-related applications, such as MyLinkedIn Profile Twitter application business related applications Profile, application, Profile HTML, Social Calendar, etc; • Use Notes application to publish your blo updates to Facebook; og • Search for and join 2-3 groups that are r related to your business (or start a new group); • Invite I it new friends – existing and potential clients, colleagues, JV partners; fi d i ti d t tial li t ll t • Create a business page – Descriptive title that includes your target keywords – Company logo – Information about your company and pro oducts/services – Business applications to share your blog posts, videos, info products, slide shows, etc. g
  6. 6. Getting Started on n • Create complete profile, includin previous experiences , photo profile ng photo, URLs to your website and blog - k keep sentences short, use lists whenever appropriate, include yo target keywords; our • Connect your blog to your profile; • Add applications to help your pr rofile stand out make it more out, interactive, and share valuable information with your network; • Invite people to join your network; • Join 2-3 groups that are relevan to your niche and your goals; nt • Ask for recommendations; • Post regular status updates.
  7. 7. Getting Started on n • Use your real name, if possible • Provide full description and go b yond “R lt ” P id f ll d i ti d bey d “Realtor” • Location – be specific (city and stat many Twitter users, aka tweeps te), search for locals to follow; • Picture – avoid using your company logo or an avatar; y • Get custom Twitter background • Start tweeting even before inviting others to follow you • Find people to follow (Twellow, TwitterLocal, TwitDir, search, etc)
  8. 8. Status Updates Will follow Will unfol llow (or ignore) Interesting Selfish Helpful Boring Funny Useless Informative Trite Intriguing Constan sales pitch nts Just the right frequency Impersonal Personal Updates hog s
  9. 9. Twitter Retweet Provide links (>=2 per 10 updates)* Post Updates – average of at least e 1 per da (not per ay work dayy) Strategically build a balanced network Based On: http://lifeanalytics.blogspot.com/2009 http://lifeanalytics blogspot com/2009 Create Profile – picture, link /05/twitter-analytics-which-usage- to site, behavior.html description, custom background
  10. 10. 2 ROIs Return on I fl Rt Influence Return on I Rt Investment t t • Define your goals and • Connect your friends with each conversion funnel other th • Define measurements to • Send business to your friends track (visitors, downloads, • Talk about friends business friends’ business, conversions, conversions phone calls, calls services, products, blog posts, etc) news, events • Set up tracking tools and • Answer th questions posted A the ti td spreadsheets dh t by people in your network • Keep record of time spent on social networks • Offer encouragement and g • Twitter tools – Bit.ly, expressed genuine interest in Tweetburner your friends
  11. 11. Abou Me ut • Certified Internet Marketing Virtual Assistant • http://oneclickva.com http://oneclickva com • My Blog – http://oneclickva.com/blog • LinkedIn - ed http://www.linkedin.com/in/oneclic kva • Twitter - /oneclickva

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