CPA Branding Conference - Web 2.0 Presentation

2,545 views

Published on

Presentation delivered to delegates of the CPA Australia Branding conference in Sydney, 22 May 2008. Presentation notes available for download at http://zum.io/2008/05/22/cpa-branding-presentation/

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,545
On SlideShare
0
From Embeds
0
Number of Embeds
45
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

CPA Branding Conference - Web 2.0 Presentation

  1. 1. Capitalising on the convergence of Web 2.0 Engagement strategies for social media
  2. 2. 1 is Web 2.0? What
  3. 3. RSS Really Simple Syndication
  4. 4. RSS Web applications
  5. 5. RSS Web applications Developer tools Web services, AJAX, agile programming
  6. 6. 1 is Web 2.0... What really?
  7. 7. Conversation
  8. 8. “You've made it clear. You'd rather see Digg go down fighting than bow down to a bigger company” Digg founder, Kevin Rose
  9. 9. Social media building blocks presence sharing relationships identity conversations trust groups
  10. 10. Social media building blocks p s r = c id t g
  11. 11. p s r id c t g
  12. 12. p s r id c t g
  13. 13. p s r id c t g
  14. 14. p s r id c t g
  15. 15. p s r id c t g
  16. 16. p s r id c t g
  17. 17. p s r id c t g
  18. 18. p s r id c t g
  19. 19. p s r id c t g
  20. 20. “ One of the most neglected aspects of the blogosphere, in my opinion, is that precisely because it’s (mostly) composed of people who aren’t professional journalists, it’s composed of people who are professional doers of something else and know a great deal about what it is they ‘really’ do. Consequently, the overall network of blogs contains a great deal of embedded ” knowledge.
  21. 21. p s r id c t g
  22. 22. 3Business benefits
  23. 23. Internet in%Australia of Australian population 110.0 82.5 55.0 27.5 0 Mobile Internet Broadband 3G Mobile
  24. 24. Social media & networking is BIG... and growing...
  25. 25. Listen to the market
  26. 26. Follow the conversation...
  27. 27. The power of “someone like me”
  28. 28. Control Message Conversation In uence
  29. 29. ?
  30. 30. You Rock!
  31. 31. Build your fan base by helping them...
  32. 32. You Suck!
  33. 33. 4Marketing 2.0
  34. 34. The “because” effect: What happens when you make more money because of, rather than with something. Doc Searls
  35. 35. Popularity Head Long tail Products
  36. 36. MySpace Facebook Flickr
  37. 37. How much effort? • Time • $$ • Technical capacity
  38. 38. ROI mapping More effective Less effective Less effort More effort
  39. 39. Questions & discussion This presentation and associated notes are available at: http://zum.io/2008/05/22/cpa-branding-presentation
  40. 40. This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/au/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

×