Online Reputation Management
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This document provides an overview of reputation management and discusses several key concepts: - Reputation management involves tracking actions and opinions about brands online, reporting on them, and reacting. It includes online reputation management and search engine reputation management. - The document outlines four steps for reputation management: dedicate time, collaborate with others, mitigate risks, and consider litigation as a last resort. - Key tactics discussed include creating valuable online content, building links and relationships with other sites, monitoring rankings and discussions online, and addressing negative comments through discussion rather than litigation when possible.
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Online Reputation Management
- 1. Introduction to Reputation Management Dec. 1, 2009 Omar Ha-Redeye AAS, BHA (Hons.), PGCert, CNMT, RT(N)(ARRT) J.D. Candidate, University of Western Ontario
- 4. I Google, Therefore I Am
- 9. Reputation Defender to the Rescue...
- 10. … Or Not?
- 21. Google “Reputation Management Lawyer”
- 30. JasonKenney.Org
- 32. Stay Above the Fold
- 35. Right to be Wiki Free?
Editor's Notes
- http://en.wikipedia.org/wiki/Reputation_management http://en.wikipedia.org/wiki/Online_Reputation_Management
- http://www.google.com/hostednews/canadianpress/article/ALeqM5i_WKz1aSE6iB_zCU50RGYi-Vhe9A
- http://online.wsj.com/article/SB117856222924394753.html
- http://www.ceoreputationmanagement.com/ http://www.brandtitan.com/topic/ceo-reputation-management.html Books on building CEO reputation and company reputation include Reputation by Charles Fombrun, " Building Reputational Capital " by Kevin T. Jackson, The 18 Immutable Laws of Corporate Reputation by Ron Alsop, and CEO Capital: A Guide to Building CEO Reputation and Company Success by Leslie Gaines-Ross.
- 2009 Global Reputation Pulse Results. http://www.reputationinstitute.com/advisory-services/global-pulse
- 2009 Global Reputation Pulse Results. http://www.reputationinstitute.com/advisory-services/global-pulse
- http://www.emarketer.com/Article.aspx?R=1007393 http://www.conversationagent.com/2009/11/lists-permission-and-content-marketing.html Providing value Value is contextual and is content-dependent. Your job as a marketer is to articulate what is already there, and highlight its existing value through relevant and valuable content that attracts, engages, and acquires a clearly defined and understood group of people . You do it to meet a stated objective or set of goals. With the help of social media, you can make those communications as frequent as the people on the other side wish to make them, thus gaining some insights into who and how often by interacting with them in a context in which they choose to syndicate your content, follow your account, or become a fan of your product page . Maybe you started with a blog and you attracted many to subscribe. How do you know that those same people are interested in more offers from you? How do you build a list from there? Give your readers the opportunity to subscribe to a newsletter, or to follow a specific Twitter account where you share special deals.
- http://www.reputationdefender.com/
- http://gregladen.com/wordpress/?p=1022
- http://lawiscool.com/2008/08/29/social-media-when-time-money/
- http://mixtmedia.files.wordpress.com/2008/11/social-media-adoption-curve2.png
- Ping.fm Michael Ames – techhermit.blogspot.com
- http://en.wikipedia.org/wiki/Search_engine_optimization http://en.wikipedia.org/wiki/Search_engine_marketing
- http://www.binarylaw.co.uk/index.php/2009/09/05/search-engine-optimisation-a-holistic-approach/
- http://www.omarha-redeye.com/looking-for-a-reputation-management-lawyer/
- http://en.wikipedia.org/wiki/PageRank http://www.searchenginejournal.com/manipulating-alexa-traffic-rankings/3044/ http://www.nevillehobson.com/2009/11/15/little-trust-in-technorati/
- http://blog.socialmediamafia.com/2008/08/jailhouse-tips-for-surviving-online/ http://www.mattcutts.com/blog/how-to-report-paid-links/ https://www.google.com/webmasters/tools/paidlinks?hl=en&pli=1 http://en.wikipedia.org/wiki/Fake_blog
- http://blogs.hillandknowlton.com/
- http://www.boardtracker.com/ SocialMention.com
- http://technomarketer.typepad.com/technomarketer/2008/05/owning-your-dig.html http://redcouch.typepad.com/weblog/2008/04/blog-herald-cal.html http://edu.blogs.com/edublogs/2008/06/buy-your-domain.html http://www.1938media.com/forum/
- former Liberal MP Don Boudria when his name was registered by an antagonistic party The Speaker: Honestly, the hon. member for Calgary Southeast need not suggest that any hon. member of this House is ignorant. Mr. Jason Kenney: Mr. Speaker, of the Internet. The Speaker: That does not make it better. He could say that he has perhaps missed the point or something. We do not need to use this kind of language. I would urge the hon. member to show some restraint. Mr. Jason Kenney: Mr. Speaker, let me be clear. I did not mean ignorant in the pejorative sense but in an objective sense that the member apparently does not understand the process by which domain names are registered on the Internet.
- Now goes to mikechong.ca
- http://www.slaw.ca/2009/11/17/google-embarks-on-legal-publishing/
- http://www.wired.com/threatlevel/2009/11/wikipedia_murder/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29&utm_content=Google+Reader
- http://www.slaw.ca/2009/09/22/metatag-suits-should-now-be-dropped/
- http://www.slaw.ca/2009/10/14/cloud-computing-and-the-legal-significance-of-terms-of-service/ http://danmichaluk.wordpress.com/2009/10/11/case-report-court-finds-warantless-search-for-isp-subscriber-info-unresonable-admits-evidence/ http://www.slaw.ca/2009/09/13/norwich-orders-applied-to-gmail-account http://www.canlii.org/en/on/onsc/doc/2009/2009canlii46447/2009canlii46447.html http://www.citmedialaw.org/threats/cohen-v-google-blogger
- http://www.canadianmedicinenews.com/2009/10/do-doctors-need-reputation-management.html