Make the Most of Your Facebook Page
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Make the Most of Your Facebook Page

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Make the Most of Your Facebook Page

Make the Most of Your Facebook Page

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Make the Most of Your Facebook Page Make the Most of Your Facebook Page Presentation Transcript

  • How to Make the Most of Facebook
  • 2 What social media sites do you use personally or professionally? Answer 
  • 3  Submit questions on the right  Tweet with #NPRKnight
  • 4  Getting to know your audience with analytics  Headline writing  Web writing  Your daily workflow  Visual storytelling  Aggregation Previously, on #NPRKnight
  • 5 Previously, on #NPRKnight
  • 6  Distribution: Sharing your stories as a station or an individual  Reporting: Finding story ideas from your social media community  Creation: Create stories that people want to share Welcome to the social media part of our training
  • 7 Links, resources, more  http://bit.ly/summer13guide Welcome to the social media part of our training
  • 8 1. Welcome 2. Anatomy of a Facebook post 3. Facebook page checklist 4. The bigger Facebook picture 5. Assignment 6. Introduction to Twitter chat and contest #NPRKnight social media training Week 1:
  • 9 Facebook is a resource for community, audience and conversation
  • 10 But just auto-posting links and promos won’t work
  • 11 What’s the secret? CC/ Flickr/ kalexanderson
  • 12
  • 13 Anatomy of a Facebook Post
  • 14 Anatomy of a Facebook Post
  • 15
  • 16
  • 17
  • 18 Anatomy of a Facebook Post Live Demo
  • 19 What other ways could you post a story?
  • 20 Photo
  • 21 Link and status
  • 22 Status
  • 23 Video
  • 24
  • 25
  • 26  Links  Photos  Status Updates  Video  Audio  Discussions  Events Use a variety of post types
  • 27  Compelling visual  Interesting status/ headline  Link to story if there is one Photo Ideas
  • 28 Stay away from:
  • 29 Status Updates  Play with length  Keep it relevant  Share breaking news updates  Find sources  Start conversations  Mention guests, other pages
  • 30 Stay away from:
  • 31 5 Step Facebook Page Checklist
  • 32 1. Can I find you?
  • 33
  • 34
  • 35
  • 36 Do a search: do you show up?
  • 37 2. Facebook = Facebook, not Twitter
  • 38 3. Experiment with frequency and timing
  • 39 3. Experiment with frequency and timing Photo via Flickr user Krossbow (CC-
  • 40 4. Find a station voice Insert Your Station Here
  • 41 You are not a robot or a clown
  • 42 You’re a human!
  • 43 5. Don’t forget your community
  • 44 Ask meaningful questions people want to answer
  • 45 The Bigger Strategy
  • 46 What goals do you have for each page?
  • 47
  • 48 Measure, Measure, Measure
  • 49 Measure, Measure, Measure
  • 50 Measure, Measure, Measure
  • 51 (But be ready to change your strategy)
  • 52 And remember…
  • 53 Photo via Flickr user essellejaye (CC-BY-ND-NC)
  • 54 Assignment: Create two different Facebook posts Send us either a link to the post on Facebook, a screenshot of the post, or write a draft, Send it in an email to dseditorial@npr.org, with station call letters in subject line
  • 55 #NPRKnight Twitter Contest Learn the value and best practices of Twitter by actually using it
  • 56 Twitter Contest  Twitter can be a great tool for journalists and we believe it is best learned by doing.  The purpose of this contest is simple -- so you can learn the value and best practices of Twitter by actively using it.  The contest is a way to make it fun and just a tad competitive.
  • 57 Awards  Gold Star: Completes contest tasks and uses Twitter well.  Newcomer: Individual who is newer to Twitter, uses Twitter well, and completes contest tasks.  Wildcard: Wildcard!  Station: Station with the best overall showing by individuals in contest
  • 58 Contest Tasks 1) Tweet at least once during the #NPRKnight Twitter chat with Mark Luckie. Go to http://bit.ly/summertwittercontest for tasks 2-5 to get a leg-up on the competition
  • 59 #NPRKnight Twitter Chat  Friday, 1-2 p.m. ET  Special guest @MarkSLuckie  Submit questions for Mark by tweeting with hashtag #NPRKnight  More information here: http://bit.ly/luckiechat
  • 60 FAQ  Use your individual account  Account must be public  Starts July 11, Ends July 26  Tweets must all include the hashtag #NPRKnight  Winners judged by NPR Digital News Trainers
  • 61 Twitter Contest https://twitter.com/nprds/nprknightsum13/members
  • 62 Questions? Teresa Gorman tgorman@npr.org @gteresa #NPRKnight
  • 63 Three things to remember: 1. Assignment: Create two different Facebook posts 2. Twitter Chat: Friday, 1-2 p.m. ET under hashtag #NPRKnight 3. Twitter Contest: Start tweeting!