4. “ A “brand” is an emotional aftertaste conjured up by but not necessarily dependent upon a series of experiences.” -Zefrank (key: it’s all about feeling) (key: it’s all about feeling) (key: it’s all about feeling) (key: it’s all about feeling)
5.
6. In the modern world, brand is more important than ever.
11. The four revolutions of media 1. Printed Word (books) 2. Conversational media (Telephone) 3. Recorded Media (records) 4. Broadcast Media (radio/tv)