this ppt is on hindustan unilever it has swot analysis and 5force model

1. Presented by:
• ASHIK T.P
• NIYATI MEHTA
• EKTA PATEL
• SHAILESH RAI

2. CONTENTS
• Introduction to Company
• History
• Vision and Mission
• Organization structure
• Brands
• Competitors
• SWOT analysis
• Porters five force model
• What makes HUL different from other FMCG companies
• Social responsibility
• Awards
• Conclusion

3. Introduction
 Hindustan Unilever Limited (HUL) is the largest FMCG(Fast Moving
Consumer Goods) company in India.
 It is owned by the British-Dutch company “Unilever” and has about
52% majority stake in Hindustan Unilever Limited .
 Its products include foods, beverages, cleaning agents and personal care
products.
 HUL has over 35 brands spanning 20 distinct categories.
 As per Nielsen market research data, two out of three Indians use HUL
products.

4. OVERVIEW OF A COMPANY
Type Public
Industry Consumer goods
Founded 1932
Headquarters Mumbai, Maharashtra, India
Key people Harish Manwani (Chairman),
Sanjiv Mehta (CEO and MD)
Products Foods, beverages, cleaning agents personal care products and water purifiers.
Turnover 30,170 crores(2014-15)
Net income 4,315 crores (2014-15)
Number of employees 18,000 (2014)
Parent Unilever
R&D CENTRES: MUMBAI & BANGALORE, INDIA.
WEBSITE : WWW.HUL.CO.IN

5. History
• Hindustan Unilever Limited was established in 1933 as Lever
Brothers India Limited by Lever Brothers.
• In 1956, it became known as Hindustan Lever Limited, as a result
of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co.
Ltd. and United Traders Ltd.
• The company was renamed in June 2007 as "Hindustan Unilever
Limited“
• Lever Brothers first commenced operations in India in the summer
of 1888, when crates full of Sunlight soap bars, embossed with the
words "Made in England by Lever Brothers”
• It began an era of marketing branded Fast Moving Consumer
Goods (FMCG).

6. VISION OF COMPANY

7. MISION OF THE COMPANY
Unilever's mission
Is
“TO ADD VITALITY TO LIFE”

8. Board Of Directors
Mr.Harish Manwani
-Chairman
Mr. Pradeep Banerjee
Executive Director,
Supply Chain
ORGANISATION STRUCTURE
Mr. Sanjiv Mehta –
CEO and Managing Director
Mr. P. B. Balaji
- Chief Financial Officer

9. BRANDS
HUL is the market leader in Indian consumer products with presence in over 20
consumer categories such as soaps, tea, detergents and shampoos amongst other
using its products
The company has a distribution channel of 6.4 million outlets and owns 35 major
Indian brands.
Its brands include:
• Food and Drink brand
• Personal Care brand
• Home Care brand
• Water Purifier brand

12. COMPETITORS
Personal Wash:
HUL’s Brands Competing
Brands
 Lux
 Rexona
 Breeze
 Lifebouy
 Pears
 Dove
 Hamam
 Santoor
 Fair Glow
 Cinthol
 Godrej No.1
 Nirma
 Dettol
 Fiama Di Wills
 Vivel
 Margo
Laundry:
 Surf Excel
 Wheel
 Rin
Ariel
 Nirma
 Ghadi
 Tide
HUL’s Brands Competing
Brands

13. Skin Care:
HUL’s Brands Competing
Brands
 Fair & Lovely
 Pond’s
 Vaseline
 Lakme
 Fairever
 Boroplus
 Nivea
 Garnier Light
 Olay
 Neutrogena
Dental Care:
Close up
Pepsodent
 Colgate
 Anchor
 Dabur Red
 Babool
 Cibaca
HUL’s Brands Competing
Brands
COMPETITORS

14. Competitors of HUL
L’OREAL
NESTLE
DABUR
MARICO
GCPL
EMAMI
NIRMA
ITC

15.  Variety of products
 Distribution Network
 Brand image
 Quality Management
 Innovation
 R&D strength
 Not able to compete with local competitor in the rural
market
 Strong Competitors & availability of substitute products.
 Low exports levels.
 High price of some products.
SWOT Analysis

16.  Huge Market
 Increasing per capital income
 Increasing consumption pattern
 Potential for making more impact of brand image.
 Coming in technology e.g. in water purifiers
 Tax and regulatory structure.
 Mimic of brands
 Substitute products
 Removal of import restrictions resulting in replacing of domestic brands.

17. PORTER’S FIVE FORCE MODEL…
Buyer Power
• Number of Customers
• Size of Each Order
• Price Sensitivity
• Ability to Substitute
• Cost of Changing
Threat of New Entrant
•Time and Cost of Entry
•Specialist Knowledge
•Cost Advantage
•Technology Protection
•Barriers to Entry
Supplier Power
• Number of Suppliers
•Size of Suppliers
•Your Ability to Change
•Cost of Changing
Threat of Substitution
•Substitute Performance
•Cost of Change
•Reduce customer loyalty
Competitive Rivalry
• Number of Competitors
•Quality Differences
•Other Differences
•Switching Costs
•Customer Loyalty
•Costs of Leaving Market

18. What makes HUL different from other FMCG
company…?
• STRONG MANAGEMENT
• INNOVATIVE CULTURE AND IDEA
• ASSET LEVERAGE
• PRICING POWER
• CONSUMER LOYALTY
• BRAND NAME
• TECHNOLOGY
• EMPLOYEE SATISFACTION

19. CORPORATE SOCIAL RESPONSIBILITY
Providing education on health and hygiene
Rehabilitation of special or underprivileged children
Rural development.
Plays active role in natural calamities
 Lifebuoy Swasthya Chetana - Health & Hygiene
 Shakti – Empowerment of women through
micro-enterprise Opportunity
 Yashodadham - Relief and Reconstruction in
Gujarat's Kutch district

20. AWARDS AND RECOGNITION
 In 2015, The Digital Marketer and innovative ads
 In 2014,HUL is client of the year at effies2013 india
 In 2014, hul wins awards for leadership in HR
 In 2013, Supplier of the Year for CSR / Sustainability
 In 2012, HUL was recognized as one of the world's most innovative
companies by Forbes.
 Hul was the first highest ranked indian company as per forbes list.
 Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media
Awards .

21. Conclusion
• Company is having good position in the market, despite facing
intense competition from local and global FMCG
• The main objective is to get the full knowledge of the products of the
HUL and what are they doing to get the customer loyalty, to maintain
there market.
• The company has deliver in the past and has potential to do better in
future
• HUL placed itself successfully in position of market leader in FMCG
product