Rfid business in india

1
© Copyright Eco Tracksys Ltd.

Presentation
Entrepreneurship
Contents

3-4

Business - Perspective in India

5-9

Information Technology

10-11

Data

12

AIDC

13-18

Business Idea

19

Business – Company Perspective
Marketing

Future of IT

20

21-27

28
2


Entrepreneurship
The capacity and
willingness
to develop, organize
and manage a business
venture along with any of
its risks in order to make
a profit. The most obvious
example of
entrepreneurship is the
starting of new businesses.
3

Entrepreneurship Pyramid In India

4

Business – “ A Perspective in India”

Organised Sector
Unorganised Sector
Semi – Organised Sector
5


Organised Sector
Health Care
For Example
"Generally, all enterprises which are either registered or come under the purview of
any one of the acts like the Indian Factories Act 1948, Mines and Minerals
(Regulation and Development) Act, 1957, the Company Law, the Central/State
Sales Tax Acts, the Shops and Establishment Acts of the State governments, are
defined as part of the organised sector. Also included are all government
Retail
companies, departmental enterprises and public sector corporations.

IT

6


Unorganised Sector
For Example
The unorganised sector consists of all unincorporated private enterprises
owned by individuals or households engaged in the sale or production of
goods and services operated on a proprietary or partnership basis and with
less than ten total workers. Amongst the characteristic features of this sector
are ease of entry, smaller scale of operation, local ownership, uncertain legal
Grocery
status, labour intensive and operating using lower technology based methods,
Shop
flexible pricing, less sophisticated packing, absence of a brand name,
unavailability of good storage facilities and an effective distribution network,
inadequate access to government schemes, finance and government aid,
lower entry barriers for employees, a higher proportion of migrants with a
lower rate of compensation.

7


Semi – Organised Sector
For Example
The general dichotomy in developing economies between „formal‟
and „informal‟ economic sectors needs to be reﬁned to account for
the „semi-formal‟ sector: one whose activities appear to be governed
by formal rules
Suppliers,
and procedures but are, in fact, largely unregulated and unrecorded
Distributors,
by the state.

Agents,
Representatives

8


Business Verticals
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Energy
IT & Technology
Logistics
Manufacturing
Retail
Transportation
Pharmaceuticals & Healthcare
Construction & EPC
Education
Services & Hospitality
Consultancy
Communication & Networking
Import & Export
Agriculture
Insurance & Finance
R&D
9

Information Technology – “A Global Perspective”
Current
Scenario

Consultancy
(2000 & beyond)

Rest of the
World

INDIA
Product Development
&
Software Integration
(90s)

Modules, Testing, CRM, Support, Services
(80s)

10


Information Technology – Worldwide Evolution
Business Intelligence & Analytics
Concept of Implementation – Integration Solutions

Hardware
Support & Services

O
L
A
P

Accessories

Base Infra

2000s and beyond
90s-2000s

Software
70s-80s

CRM
Data
Analytics

Verticals
Apps

Horizontal Apps
Infrastructural Development

Computational Power

O
60s-70s
L
T
50s-60s
1P
WW
st

18th Century

11


Data…
Structured (Defined Formats, Attributes, etc,)

Unstructured (No Fixed Pattern, like, Facebook, etc,)
Semi - Unstructured (AIDC)
12


What is AIDC..?
Auto Identification & Data Capture

RFID

CCTV
Surveillance

Bokodes
Barcodes

GPS & GIS

EM/AM
Cryptography
&
Biometric

V SAT
Rubee
&
Wizbee

13

Why AIDC..?
AIDC Connects to:

14


AIDC – as Business..?

1.

2.

Never out of market as it covers
all aspects of IT

USP in terms of
Team, Knowledge, Skills

3.
VISION

4.
Strategies, Networking, Expertise
& Experience

15


AIDC – Why as Business..?

16


Challenges (Entry Barriers)…
New Technologies (yet to mature in India)
Awareness

Standardization (yet to be done)

Mindset & Culture
Cost Realization (ROI, IRR)

Technology Adoption

Policies by Govt.

R&D facilities & Funds

Demography & Location
17


Idea Generation & Validation

A ”BUSINESS IDEA” is
a concept which can be used
•You and commercialyou managed to get a typically
for your team (in case purposes. It few people before
the event)
•The volunteers who are willing to join you in helping you
centers on
•Some one who has built a product before (typically your mentor)
a commodity or service that can be
Validating Your Idea: money, according to a
sold for figure out whether this idea (or other similar
In this phase, you will
ones) already exist, who are the potential customers, how to reach
unique model.

The ideation phase helps you list a set of features for the product and
choose the minimal set to work on. The ideation team may consist of:

them.

19


Business – “A Company Perspective”
Business Strategy (Financial Strategy)
Infrastructure
Marketing Strategy
Policies

Funds

Goals

Project Management Strategy

Objectives

Growth Strategy

Vision

Support
System

Team

Strategy
Mission

Resources

R&D and Innovation Strategy
Backup plans or Alternative Plans
20

Adoption & Diversification strategy

1. Types of Marketing

2. Market Approach
3. Funneling Strategy

Expertise

Experience

Knowledge

4. Tools

21

Skills

Types of Marketing
• Market Hit, Door-to-Door, Direct Sales, Tender
Direct:

• Promotion, Publicity, Advertisement, Online
Indirect:

• Launch, Linking, Contacts, Registration
Networked:

• Collaborations, Symbiosis, Partnership, Enrollments, Associations, Integration
Bundled:

22


Market Approach
Business Creators

Business
Generators

Sales

CSP

B.I. & Analytics

BSP

DSP

Solution Designer

Sales Agent

23


Sales Funnel
Start
Lead Generation
(Cold)
Opportunities
(Warm)

Prospects
(Hot)

HOW..?

Deal Conversion
(Closure)

End

24

25


Market Entry & Promotion
Branding

Marketing
Collaterals

Social Media;
Online
promotion

Conference

Publication,
R&D or
Whitepaper

Gathering, Laun
ch Party

System
Integration
Partners
26


Tools & Attributes
Dedication
Communication
&

&
Confidence

Collaterals

Support
System

Knowledge
Updation

Body
Language

27


Future of Information Technology
1. Cloud Computing
2. Mobile Technology : Apps, Information Mobility & Secured
Transaction
3. Security : Authentication, Tracking, Tracing, Identification
4. Social Media : Mass Communication
5. Data Analytics :
5.1. Solution Design, Consultancy, Business Intelligence
5.2. Big Data
28


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Rfid business in india

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