The TapCrowd MEAP platform is an end-to-end platform to build, publish and maintain mobile apps and to launch mobile marketing campaigns. The MEAP platform also serves as a backend CMS (mBaaS) for custom developed mobile apps.

1. TapCrowd enterprise
Mobile application platform
for marketing & communication teams
(MEAP)
V2.3

2. 2
End-to-end mobile platform for marketing & communication teams
TapCrowd is an end-to-end platform
for marketing & communication teams
to publish mobile apps
and to launch mobile campaigns
with push notifications and location targeting.

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Features for each phase of your mobile projects
Learn about mobile
Build new apps & manage existing apps
Publish apps & manage content
Build mobile campaigns
Get insights thanks to advanced analytics

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Built for marketing & communication teams
Built for marketing & communication teams
 self-service
 no technical skills needed
 full control over app features, design, content and campaign
… with powerful features for developers to extend,
customize and integrate the platform
 API & SDK
 SSO (single sign-on)
 Administration of users, roles, app templates

5. VERTICALS
Target markets and examples of app types

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TapCrowd Vision: using mobile as a one-to-one communication
channel, to reach the always-connected consumer
A smartphone is an extension of our personality,
it’s a personal device that we carry with us 24/7
The “always connected” consumer expects an
omni-channel experience
Mobile bridges the online & physical world
Mobile technology allows us to capture
user location, context and user interests
Mobile is a one-to-one 24/7 communication line
capable of providing unprecedented relevance
MOBILE
Website
Physical world
79%
of smartphone
owners
are smartphone
shoppers

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Retail apps and brand apps
Apps around your shops, products, services...
For FMCG, retail chains, brands, banks, services etc.

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Event apps
Apps for conferences, tradeshows, corporate events, seminars...
Information: floor plan with routing, exhibitors, speakers, sessions…
Interaction: attendee list with Meet Me, live voting
Push notifications
30+ modules for events
Keynote session starts in
20 minutes in room A.

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Apps for government, non-profits...
Tourist & city apps, apps for non-profit organisations, local government apps (police, city departments…)

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Automotive apps
Car brands apps
Dealer apps
Watch intro movie for automotive

11. PLATFORM FEATURES
Building, maintaining and testing apps
BUILD
LEARN
TEST
PUBLISH
PROMOTE
MEASURE
INTERACT

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Everything at your fingertips

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Template-based app building
Build apps based on templates
Multi-lingual platform & apps
Templates can be customized for your organisation
Combine best-of-breed modules
Build & distribute apps within the organisation for
testing, POC’s, getting feedback…
Publish native apps & HTML5 web apps
Integrate existing mobile webpages (hybrid apps)

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3 levels of app customization
1. Build apps based on modules
Combine over 30+ powerful modules
Catalog modules
Form builder modules
Content modules
Web modules: integrate existing (mobile) webpages
2. Customize modules
Catalogs: add custom fields
Forms: build any type of form (10+ field types), define flows
Build & add your own modules as web module (using HTML, JS, .NET, PHP…)
3. Custom modules & custom apps
Custom development available through Tapcrowd Professional Services
SELF-SERVICE
TAPCROWD PROFESSIONAL SERVICES

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Content management
CMS
Manage your app content Through
TapCrowd’s comprehensive CMS
Excel imports
Import content from Excel lists
Content API
Use TapCrowd’s comprehensive API for
backend integrations

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App features
Instant content updates
Content updates are instantly availabe in apps
Apps work online and offline
Automatic updates when internet available
Dynamic modules
Turn on and off modules
Modules are instantly added or removed for all app users
Unlock app features when you want (e.g. when content ready)
Remove app features dynamically
No app updates in app stores needed !

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Import and manage existing apps
Leverage the TapCrowd platform for any existing app
Use powerful modules in your apps:
• Mobile forms
• Mobile catalog
• ...
Add analytics to your existing apps
Enable mobile campaigns for your existing apps
Push notifications
Geofencing (location targeting)
User profiling & behavioral targeting
SDK available for HTML5 apps, iOS apps, Android apps

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Build service: preview your app instantly on any device
Download a native preview instantly
Distribute test versions easily within your organisation

19. PLATFORM FEATURES
Publishing & promoting apps
BUILD
LEARN
TEST
PUBLISH
MEASURE
INTERACT
PROMOTE

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Publishing your apps
PUBLISHING APPS
Publishing to app stores
Publish under “TapCrowd” or your own name
Enterprise distribution
Distribute apps internally with download link
PROMOTING APPS
Website plug-ins
Redirect website visitors using mobile device to your app
Smart app banners
Promote your app above your mobile website

21. PLATFORM FEATURES
Analytics
BUILD
LEARN
TEST
PUBLISH
PROMOTE
MEASURE
INTERACT

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Analytics

23. PLATFORM FEATURES
Interact: mobile campaigns
BUILD
LEARN
TEST
PUBLISH
PROMOTE
MEASURE
INTERACT

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Build mobile campaigns with TapTarget
TapTarget turns any mobile app into a one-to-one communication channel
Apps built with TapCrowd: integrated by default
Other apps: SDK available for iOS, Android, HTML5 apps
Features:
Location targeting
Target users based on geo-fences (outdoor & indoor)
Example: near-store targeting with push notifications
Context-sensing
Estimate context of user based on device sensor
(speed, wifi, common locations…)
Example on events: “user is not in session”
User profiling
Scoring algorithm based on content viewed and
app features used
Example: determine desired car model in car brand app

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User profiling for websites, mobile sites and mobile apps

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Build mobile campaigns based on geo-fences, schedules, user
interests, context and actions
GEOFENCES
Outdoor & in-door locations that trigger
an interaction (e.g. shop locations)
SCHEDULES
Timeslots (e.g. opening hours)
USER PROFILES
Segment users based on their interests
USER CONTEXT
E.g. user is at home, driving or shopping
ACTIONS
Send out push notifications, show in-app pop-ups…

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Real-time insight in consumer behaviour and interaction

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Competitive comparison
TapCrowd is the only platform tailored for marketing & communication teams
Self-service platform, no technical skills needed
Powerful tools for marketers
Build apps based by combining best-of-breed modules
Visually design & launch mobile campaigns
Get insight in app downloads, app usage and campaign results
Powerful tools for communication/editorial teams
Manage app content
Import existing feeds
Powerful tools for designers
Create new app themes
Customize app design
For
developers
For marketing
teams
Templates
apps only
End-to-end
platform

29. PLATFORM FEATURES
Omni-channel tools
BUILD
LEARN
TEST
PUBLISH
PROMOTE
MEASURE
INTERACT

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Swipe2Mobile
Swipe2Mobile: convert website visitors to engaged app users
Allow users to “swipe” personal content from your website to your app
Unified user profiling across website, web apps and native apps

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Call-center integration
Smart call button
Visual IVR
Context-based routing (skip IVR)
User profile & context visualised for operator
In-app call-back
Queue position & waiting times in app
= omni-channel customer support and sales
support in mobile apps
Select your city
Calculate
your building
tax
Call now
about this topic
Next step >>
Flanders infoline
Questions ? Call now !
and talk about this
model

32. PLATFORM FEATURES
Technical features
Integration scenario’s
BUILD
LEARN
TEST
PUBLISH
PROMOTE
MEASURE
INTERACT

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Technical features
Cloud-based platform
SaaS on-demand platform
or deploy on-premise
Ultra-scalable infrastructure
Highly customizable
Custom app templates
Custom modules
API
Various integration scenario’s
Content integrations: RSS feeds, API
SSO (single sign-on) support
Loadbalancer
TapCrowd DB
slave
TapCrowd DB
slave
Public internet
Apps
Master/slave replication
CMS & files
Webserver APIWebserver API
TapCrowd DB
master
TapCrowd DB
slave
Webserver API
Extra servers are
automaticzallyadded
when load increases
...
Static content
Images with on-the-fly scaling for optimized mobile usage
Public internet
Via CDN
Public internet
Via CDN
Highly scalable cloud infrastructure

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Content API
Comprehensive API for content integrations
Examples
Event apps: full 2-way integration with registration systems:
Users with login/PW for secured apps
Attendee lists
User personal program
Retail & brand apps:
Product catalog integration
Shop locations & opening hours
See TapCrowd’s developer website for details:
http://developers.tapcrowd.com

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Integrations
Marketo integration: extend your Marketo marketing automation platform with mobile user scoring and
mobile campaigns

36. CASES

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Artexis (large tradeshow organizer)
Goals:
Branded app for each tradeshow
Central management
Delegated content entry
Monetizing apps towards exhibitors
Premium listings in app
Banner campaigns
Sponsored push notifications

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Eurocities (international conference)

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Banking
AXA Goals:
Provide a cloud based platform to marketing teams across countries and BU’s
Allow marketing to launch various types of apps
Campaign apps around new products (loan, savings...)
Brand apps
Bank retail apps
Templates managed by IT
Custom app templates & themes
SSO integration

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Government & non-profit: Agoria & Flemish government
Agoria Goals:
Event apps (conferences, seminars)
Apps around organizations
Flemish government Goals:
Launch apps to improve communication with citizens
Event apps
Campaign apps

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Retailers
Carrefour:
Self-scan app
Retail app with shop locator, loyalty, price checker…
Fashion Jo Mode & Renaissans:
Product app
Social media integration (viral)

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Automotive
Example Kia:
location-based targeting with geofences
Increase foot traffic to showrooms

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References

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Brainstorm tool: the mobile app canvas
Opening hours
Location of shops
Product catalog
Inspirational photo book
Video footage
View loyalty points
Price calculator
Personal test: which interior style
is right for your house
(modern, classic…)?
Make appointment
Make reservation
Order product
Redeem loyalty points
Consumers building a new house
Consumers visiting tradeshow
Interior fanatics
Families
Share result of
personal test
Request feedback
on selected product
from friends via
Facebook
Facebook connect
When using
personal test,
Viewing loyalty
points, Ordering
etc.
Product
database
CMS
For shops &
Opening
Hours
Ordering
System
View product
lines
Personal test:
Discover your
personal style
Reserve product
Order product
Loyalty points
Make appointment
New products arrived
Near shop: come
inside, get free advice
Compare
products
Get directions
to nearest shopProduct
catalog…
Show personal
test to friends
Agenda (add
booked appointment)
X
X
X Share
picture of
your house
before/afte
r (contest)
Take
pictures
(before/afte
r)
Free download: tapcrowd.com/canvas

45. THE COMPANY
Meet the team

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Experienced team with international track record
We speak English, French, German and even Dutch ;-)
Brecht Fourneau
Founder & CMO
Nominated for Europe
Young entrepreneur of the year
Miquël Vermeulen
Founder & CTO
Award winning custom apps
Winner Small Business Project
Mario Haneca
Client Relations
Former VP Marketing Transics, Business Development E&Y,
15+ years in Marketing & Sales,
Product management in Software Technology
Joost van ‘t Hullenaar
VP Sales
Director of Sales, Liaison Technology
European Business Development for US companies
+15 years of sales & biz dev
Niko Nelissen
CEO
15+ years experience in ICT, software dev, biz dev, sales & marketing
Co-founder Q-layer (exit to Sun), Hostbasket (exit to Telenet)
Director cloud computing at Sun Microsystems (USA)
Jochen Boeykens
Finance
Former venture capital associate at Big Bang Ventures,
Hummingbird Ventures, Mitiska
Toon Vanparys
Chairman of the board
Strike4 founder (early stage funding)
Serial entrepreneur, focus on international development
Co-founder of Merit, SITEL & Netmining
Frank Verbist
Board member
Strike4 founder (early stage funding)
CTO/COO functions at IgnitionOne, Netmining, Acunia
+20 years on development & engineering

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End of 2009
Company founded
by Brecht & Miquel
as mobile agency
Q3 2012
CEO appointed
Development of
TapCreator V1
(app building platform)
Team expands
to 5 people
Team expands
to 10 people
Team expands
to 15 people
+ off-shore team
2010 2011 2012 2013 2014
revenue
Mobile market opportunity 2011 2012 2013 2014 & 2015
event apps early adopters event apps market growth retail early adopters mobile first strategies
Development of
TapTarget V1
(mobile marketing platform)
Development of
TapCreator V2
(MEAP platform)
Company growth

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TapCrowd R&D: Google Glass, iBeacons, wearables...

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Contact us
Europe (HQ)
Grauwpoort 1
B-9000 Gent
Belgium
info@tapcrowd.com
+32 9 298 01 92
Brazil
Av. Eng. Luis Carlos Berrini 1500
Brooklin Novo, São Paulo, SP
Brazil
contato@tapcrowd.com
+55 11 3588 0400
Turkey
İnşirah Sk 25, Beşiktaş,
34342 Bebek Mh.
Istanbul
temas@tapcrowd.com