Mobile marketing, lead capturing and new revenue models for tradeshows, through mobile apps and personalised push notifications.

1. Mobile Marketing For Events
CASE: Artexis

2. ABOUT ARTEXIS BELGIUM

3. QUOTE FROM ARTEXIS BELGIUM
“Initially the event apps were simply an extra service to our event
visitors. This has evolved.
Our apps have become a new source of revenue through sponsoring,
ads and lead capturing for exhibitors. Mobile apps are now crucial in
our direct communication towards our audience.”
Marleen Vanhee
Marketing Intelligence & Communications Officer - Artexis

4. ABOUT BIS BEURS

5. ARTEXIS MOBILE MARKETING STRATEGY

6. 1 INFORM 2 ENGAGE 3 MONETIZE

7. 1 INFORM

8. Rich mobile event guide for visitors

9. App usage
2.000+ app downloads
10.000 user sessions
70.000 user actions

10. 2 ENGAGE

11. Facebook contest with photo sharing:
ugliest bathroom of Belgium
1.647 likes
20.012 clicks on ad campaign

12. 3 MONETIZE

13. PREMIUM LISTINGS FOR EXHIBITORS

14. RESULTS OF PREMIUM LISTINGS

15. IN-APP BANNERS

16. LEAD CAPTURING

17. THE TECHNOLOGY BEHIND IT:
TAPCREATOR AND TAPTARGET

20. 20
AVERAGE TIME TO CREATE AN APP
 Graphical design: 1-2 hours
 Initial configuration of app: 2-4 hours
 Content uploads
– CMS: basic event information, floorplan (2 hours)
– Excel uploads: exhibitor categories etc. (1 hour)
– API integration (automated): exhibitors, attendees...

21. TAPTARGET: BUILD A MOBILE COMMUNICATION PLAN
GEOFENCES
Outdoor geofences (GPS)
Indoor geofences:
TapConnect wifi
interactive QR codes
SCHEDULES
During Tradeshow opening hours
4 hours before closing
…
USER SEGMENTS
Based on user profiles
Interest in storage > 80%
C-level profiles
…
USER CONTEXT
In session
Walking on tradeshow
Not in session
…
PERSONALISED ACTIONS
Push notifications
Mobile coupons
Pop-ups
Digital signage interaction

22. OTHER POSSIBILITIES FOR INTERACTION ON
THE TRADESHOW FLOOR

23. WIFI MARKETING

24. PERSONALIZED PUSH NOTIFICATIONS
Annie, visit BMW at booth
101, live demo of new
BMW5 starts in 20 min !

25. DIGITAL SIGNAGE INTERACTION

26. 26
Grauwpoort 1
B-9000 Gent
Belgium
T: +32 9 298 01 92
info@tapcrowd.com
www.tapcrowd.com
Twitter: @TapCrowd
THANK YOU!