Social Media Marketing A Practioner's Guide

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Social Media Marketing A Practioner's Guide

  1. 1. Social Media Marketing A practitioner's guide
  2. 2. What is it ?
  3. 3. Facebook & the like
  4. 4. Twitter
  5. 5. LinkedIn
  6. 6. Blogs
  7. 7. Communities & Forums
  8. 8. Content Sharing
  9. 9. Social Bookmarking
  10. 10. “Interactive” “Interruptive” not
  11. 11. “Key phrases” “Responsiveness” and
  12. 12. “Desktop” “Palm-table-lap-top” and
  13. 13. Social media marketing does take effort. It takes time. Tweets, forums posts and mediating, facebook discussions, blog posts. You could contract it out. But ...... consider the benefits.
  14. 14. How many new website visitors did you get today ? How many requests for more info ? How many new customers ? Are your support costs going down ? How much market research are we getting for free ? How is our customer loyalty improving (repeat business) ?
  15. 15. “Dance like the photo’s not being tagged. Love like you’ve never been unfriended. Tweet like nobody’s following.”
  16. 16. Jerry Figueroa-Lee jerry@jigsawseo.com
  17. 17. Questions

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