The Martin Agency created a creative campaign called "Barely There Invisible Look" for underwear brand Barely There. The campaign was driven by research finding women care more about comfort than sex appeal. It aims to educate women on proper bra fitting and illustrate issues caused by ill-fitting bras. To increase awareness, the agency will utilize social media by deleting old photos and creating a "barely there" teaser to generate buzz, launch a viral video telling women's stories, and link promoted ads to Barely There's website.

1. BARELY THERE Bermudo.Pitoc.Tan

5. Case Background – Creative Campaign

9. Theoretical Framework Brand Equity Invisible Bra Technology Slogan Market Research Creative Agency Different Media for distribution (Print, Internet) Developed a campaign that focuses on the bra's ability to make every woman feel and look comfortable with their clothes on.