Net Media Planet's very own Damien Bennett look at the shift from traditional website stores to fully fledged eCommerce platforms, exploring the impact of site search and social media’s influence into the eCommerce website and customer shopping experience. We also give an expert’s view on the impact of Google Shopping and whether Google is stealing Amazon’s thunder!

1. The Evolution of
Ecommerce
Damien Bennett Head of Strategy - Net Media Planet
@damiennmp

2. Technology is Changing Behaviour
The way we travel The way we discover The way we care

3. Two Areas that will Change E-Commerce
2. Payment Options1. Machine Learning

4. 1. Machine Learning

5. 1. Machine Learning

6. Two Areas that will Change E-Commerce
2. Payment Options1. Machine Learning

7. 2. Payment Options2. Payment Options

8. 2. Payment Options2. Payment Options

9. 2. Payment Options2. Payment Options

10. 2. Payment Options2. Payment Options

11. Three predictions Predictions
1. Shorter Customer Journey 2. Transactions Across Wider
Channels
3. Change in Consumer
Behaviour

12. 1. The customer journey will become shorterThe Customer Journey will Become Shorter

13. 1. The customer journey will become shorterThe Customer Journey will Become Shorter

14. 1. The customer journey will become shorterThe Customer Journey will Become Shorter
ORDER
NOW!

15. Three predictions Predictions
1. Shorter Customer Journey 2. Transactions Across Wider
Channels
3. Change in Consumer
Behaviour

16. 2. Your website will become less importantTransactions Occur Across Wider Range of Channels

17. Three predictions Predictions
1. Shorter Customer Journey 2. Transactions Across Wider
Channels
3. Change in Consumer
Behaviour

18. 3. Consumer behaviour will change
Harder Easier
• Spoon feeding products
leads to less discovery
• Less control of creative
• Less control of user
experience
• Suggestions benefit new
advertisers
• Less requirement to build
expensive hosted
experiences
• Fairer playing field
Consumer Behaviour will Change

19. Top tips
1. Embrace the changes
• Early adopters will be rewarded
2. Invest in your brand
• Direct traffic will have a premium
3. Ensure you are measuring performance correctly
• Don’t overestimate channels with “Buy Now” options
Top Tips

20. Questions
• I hope this presentation hasn’t been too “cheesy”
• I’d brie delighted to answer any questions
Questions?
Damien Bennett Head of Strategy - Net Media Planet
@damiennmp