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maharishi ayurveda

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“ Marketing Strategy of Ayurvedic Products” ,[object Object]
OBJECTIVE OF THE STUDY ,[object Object],[object Object],[object Object],[object Object]
Introduction To Maharishi Ayurveda ,[object Object],[object Object],[object Object]
Cont… ,[object Object],[object Object]
Cont.. ,[object Object]
DOMESTIC HERBAL / AYURVEDA MARKETS
Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Personal Care Products:- Product Categories 2007-08 Sales in corers 2008-09 Sales in corers % Change Toilet Soaps 4635 4849 5.0 Liquid Soap 18 33 83.0 Tooth Paste 1896 1950 3.0 Shaving Cream 135 142 6.0 Skin Cream 1562 1688 8.0 Lip Balm 7 9 28.0 Shampoos 1141 1265 11.0 Hair Oil 1985 2165 9.0 Body Massage Oils 125 143 14.0 TOTAL 11504 12244 6.4
OTC Categories:- Product Categories 2007-08 Sales in rs Crores 2008-09 Sales in rs Crores % Change Chyavanprash 173 174 0.6 Digestives 182 226 24.0 Cough Lozenges 191 208 9.0 Analgesic, Cold 287 335 17.0 Rubefacient 498 511 3.0 Antiseptic Creams 360 352 -2.0 Acne Creams 221 219 -1.0 Antiacids 377 418 11.0 TOTAL 228 924 436.7
Food & Beverages: - Product Categories 2007-08 Sales in rs Crores 2008-09 Sales in rs Crores %Change Packaged Tea 3137 3136 - Milk Beverages 1162 1255 8.0 Squash /Cordial/Syrups 211 212 - TOTAL 4510 4603 2.0
GLOBAL HERBAL MARKETS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GLOBAL HERBAL MARKETS - PRODUCT MIX CATEGORY GLOBAL MARKET Billion US $ Percentage SELF-MEDICATION (OTC) 12.0 15.0 FOOD SUPPLEMENTS 48.0 60.0 MEDICINES 5.0 6.3 PERSONAL CARE 5.0 6.3 COSMETICS 10.0 12.5 TOTAL 80.0 100.0
EXPORT MARKETS ,[object Object],[object Object]
Establishment of marketing offices abroad: ,[object Object],[object Object],[object Object],[object Object],[object Object]
RESULTS Year Turnover (Rs. Crores) Change (%) 2000-01 1890 - 2001-02 2078 9.9 2002-03 2397 15.3 2003-04 2680 11.8 2004-05 3025 12.9 2005-06 3402 12.5 2006-07 3021 12.2 2007-08 3223 21.1 2008-09 2614 11.3 2009-10 3325 12.4
CONCLUSION ,[object Object]
LIMITATIONS ,[object Object],[object Object],[object Object]
SUGGESTIONS ,[object Object],[object Object],[object Object],[object Object]
REFERENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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45800087 marketing-strategy-of-ayurvedic-products

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  • 6. DOMESTIC HERBAL / AYURVEDA MARKETS
  • 7.
  • 8.
  • 9. Personal Care Products:- Product Categories 2007-08 Sales in corers 2008-09 Sales in corers % Change Toilet Soaps 4635 4849 5.0 Liquid Soap 18 33 83.0 Tooth Paste 1896 1950 3.0 Shaving Cream 135 142 6.0 Skin Cream 1562 1688 8.0 Lip Balm 7 9 28.0 Shampoos 1141 1265 11.0 Hair Oil 1985 2165 9.0 Body Massage Oils 125 143 14.0 TOTAL 11504 12244 6.4
  • 10. OTC Categories:- Product Categories 2007-08 Sales in rs Crores 2008-09 Sales in rs Crores % Change Chyavanprash 173 174 0.6 Digestives 182 226 24.0 Cough Lozenges 191 208 9.0 Analgesic, Cold 287 335 17.0 Rubefacient 498 511 3.0 Antiseptic Creams 360 352 -2.0 Acne Creams 221 219 -1.0 Antiacids 377 418 11.0 TOTAL 228 924 436.7
  • 11. Food & Beverages: - Product Categories 2007-08 Sales in rs Crores 2008-09 Sales in rs Crores %Change Packaged Tea 3137 3136 - Milk Beverages 1162 1255 8.0 Squash /Cordial/Syrups 211 212 - TOTAL 4510 4603 2.0
  • 13.
  • 14. GLOBAL HERBAL MARKETS - PRODUCT MIX CATEGORY GLOBAL MARKET Billion US $ Percentage SELF-MEDICATION (OTC) 12.0 15.0 FOOD SUPPLEMENTS 48.0 60.0 MEDICINES 5.0 6.3 PERSONAL CARE 5.0 6.3 COSMETICS 10.0 12.5 TOTAL 80.0 100.0
  • 15.
  • 16.
  • 17. RESULTS Year Turnover (Rs. Crores) Change (%) 2000-01 1890 - 2001-02 2078 9.9 2002-03 2397 15.3 2003-04 2680 11.8 2004-05 3025 12.9 2005-06 3402 12.5 2006-07 3021 12.2 2007-08 3223 21.1 2008-09 2614 11.3 2009-10 3325 12.4
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  • 21.