Marketing GNOME
What is GNOME?
What are our target markets?
What is marketing?
ENOUGH!
Law of sacrifice
“ Low-hanging fruit”
Public administrations
Third party developers
Hobbyist computer users
“ Marketing is too important to be left  to the marketing department”
Top-down
Bottom-up
Top-down - Infrastructure
Top-down - Budget
Top-down - Key talking points
Top-down - Legal support
Bottom-up - Advocacy
Bottom-up - Human contact
Bottom-up - Advocacy
Bottom-up - Writing articles
Bottom-up - Trade show presence
Bottom-up - Presentations to LUGs
Bottom-up - University outreach
Bottom-up - Generating marketing material
Bottom-up - Presentations to LUGs
So – where are we now?
User groups
Server with thanks to Sun for a T2000, and alo for adminning
Event boxes
Merchandising
User groups budget
Wiki
Shared calendar (search Google Calendars for GNOME community)
GUGMasters mailing list http://mail.gnome.org/mailman/listinfo/gugmasters-list
Marketing material - LiveCD - Posters & designs (MarketingMaterial) - Xen image coming soon?
So what's left?
“ Freedom is about not having  to ask permission”
Talk to people!
Write to your local politicians
Speak at a local LUG
Share your experiences (good and bad)
Write articles for local magazines (and send contact info back to everyone for reference)
Ask your friendly editor to include  GNOME on the cover
Contact your local university - Presentations to computer club - Ideas for student projects - Long-term research projects
Share your experiences (good and bad)
Guerrilla marketing works (call it grass-roots advocacy if you want)
You  have the power
Make a difference GNOME needs you
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Marketing Gnome

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A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

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  • Marketing Gnome

    1. 1. Marketing GNOME
    2. 2. What is GNOME?
    3. 3. What are our target markets?
    4. 4. What is marketing?
    5. 5. ENOUGH!
    6. 6. Law of sacrifice
    7. 7. “ Low-hanging fruit”
    8. 8. Public administrations
    9. 9. Third party developers
    10. 10. Hobbyist computer users
    11. 11. “ Marketing is too important to be left to the marketing department”
    12. 12. Top-down
    13. 13. Bottom-up
    14. 14. Top-down - Infrastructure
    15. 15. Top-down - Budget
    16. 16. Top-down - Key talking points
    17. 17. Top-down - Legal support
    18. 18. Bottom-up - Advocacy
    19. 19. Bottom-up - Human contact
    20. 20. Bottom-up - Advocacy
    21. 21. Bottom-up - Writing articles
    22. 22. Bottom-up - Trade show presence
    23. 23. Bottom-up - Presentations to LUGs
    24. 24. Bottom-up - University outreach
    25. 25. Bottom-up - Generating marketing material
    26. 26. Bottom-up - Presentations to LUGs
    27. 27. So – where are we now?
    28. 28. User groups
    29. 29. Server with thanks to Sun for a T2000, and alo for adminning
    30. 30. Event boxes
    31. 31. Merchandising
    32. 32. User groups budget
    33. 33. Wiki
    34. 34. Shared calendar (search Google Calendars for GNOME community)
    35. 35. GUGMasters mailing list http://mail.gnome.org/mailman/listinfo/gugmasters-list
    36. 36. Marketing material - LiveCD - Posters & designs (MarketingMaterial) - Xen image coming soon?
    37. 37. So what's left?
    38. 38. “ Freedom is about not having to ask permission”
    39. 39. Talk to people!
    40. 40. Write to your local politicians
    41. 41. Speak at a local LUG
    42. 42. Share your experiences (good and bad)
    43. 43. Write articles for local magazines (and send contact info back to everyone for reference)
    44. 44. Ask your friendly editor to include GNOME on the cover
    45. 45. Contact your local university - Presentations to computer club - Ideas for student projects - Long-term research projects
    46. 46. Share your experiences (good and bad)
    47. 47. Guerrilla marketing works (call it grass-roots advocacy if you want)
    48. 48. You have the power
    49. 49. Make a difference GNOME needs you
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