A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

1. Marketing GNOME

2. What is GNOME?

3. What are our target markets?

4. What is marketing?

5. ENOUGH!

6. Law of sacrifice

7. “ Low-hanging fruit”

8. Public administrations

9. Third party developers

10. Hobbyist computer users

11. “ Marketing is too important to be left to the marketing department”

12. Top-down

13. Bottom-up

14. Top-down - Infrastructure

15. Top-down - Budget

16. Top-down - Key talking points

17. Top-down - Legal support

18. Bottom-up - Advocacy

19. Bottom-up - Human contact

20. Bottom-up - Advocacy

21. Bottom-up - Writing articles

22. Bottom-up - Trade show presence

23. Bottom-up - Presentations to LUGs

24. Bottom-up - University outreach

25. Bottom-up - Generating marketing material

26. Bottom-up - Presentations to LUGs

27. So – where are we now?

28. User groups

29. Server with thanks to Sun for a T2000, and alo for adminning

30. Event boxes

31. Merchandising

32. User groups budget

33. Wiki

34. Shared calendar (search Google Calendars for GNOME community)

35. GUGMasters mailing list http://mail.gnome.org/mailman/listinfo/gugmasters-list

36. Marketing material - LiveCD - Posters & designs (MarketingMaterial) - Xen image coming soon?

37. So what's left?

38. “ Freedom is about not having to ask permission”

39. Talk to people!

40. Write to your local politicians

41. Speak at a local LUG

42. Share your experiences (good and bad)

43. Write articles for local magazines (and send contact info back to everyone for reference)

44. Ask your friendly editor to include GNOME on the cover

45. Contact your local university - Presentations to computer club - Ideas for student projects - Long-term research projects

46. Share your experiences (good and bad)

47. Guerrilla marketing works (call it grass-roots advocacy if you want)

48. You have the power

49. Make a difference GNOME needs you