Marketing Gnome
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Marketing Gnome

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A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

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Marketing Gnome Marketing Gnome Presentation Transcript

  • Marketing GNOME
  • What is GNOME?
  • What are our target markets?
  • What is marketing?
  • ENOUGH!
  • Law of sacrifice
  • “ Low-hanging fruit”
  • Public administrations
  • Third party developers
  • Hobbyist computer users
  • “ Marketing is too important to be left to the marketing department”
  • Top-down
  • Bottom-up
  • Top-down - Infrastructure
  • Top-down - Budget
  • Top-down - Key talking points
  • Top-down - Legal support
  • Bottom-up - Advocacy
  • Bottom-up - Human contact
  • Bottom-up - Advocacy
  • Bottom-up - Writing articles
  • Bottom-up - Trade show presence
  • Bottom-up - Presentations to LUGs
  • Bottom-up - University outreach
  • Bottom-up - Generating marketing material
  • Bottom-up - Presentations to LUGs
  • So – where are we now?
  • User groups
  • Server with thanks to Sun for a T2000, and alo for adminning
  • Event boxes
  • Merchandising
  • User groups budget
  • Wiki
  • Shared calendar (search Google Calendars for GNOME community)
  • GUGMasters mailing list http://mail.gnome.org/mailman/listinfo/gugmasters-list
  • Marketing material - LiveCD - Posters & designs (MarketingMaterial) - Xen image coming soon?
  • So what's left?
  • “ Freedom is about not having to ask permission”
  • Talk to people!
  • Write to your local politicians
  • Speak at a local LUG
  • Share your experiences (good and bad)
  • Write articles for local magazines (and send contact info back to everyone for reference)
  • Ask your friendly editor to include GNOME on the cover
  • Contact your local university - Presentations to computer club - Ideas for student projects - Long-term research projects
  • Share your experiences (good and bad)
  • Guerrilla marketing works (call it grass-roots advocacy if you want)
  • You have the power
  • Make a difference GNOME needs you