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Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
Marketing Gnome
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Marketing Gnome

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A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

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  • Transcript

    • 1. Marketing GNOME
    • 2. What is GNOME?
    • 3. What are our target markets?
    • 4. What is marketing?
    • 5. ENOUGH!
    • 6. Law of sacrifice
    • 7. “ Low-hanging fruit”
    • 8. Public administrations
    • 9. Third party developers
    • 10. Hobbyist computer users
    • 11. “ Marketing is too important to be left to the marketing department”
    • 12. Top-down
    • 13. Bottom-up
    • 14. Top-down - Infrastructure
    • 15. Top-down - Budget
    • 16. Top-down - Key talking points
    • 17. Top-down - Legal support
    • 18. Bottom-up - Advocacy
    • 19. Bottom-up - Human contact
    • 20. Bottom-up - Advocacy
    • 21. Bottom-up - Writing articles
    • 22. Bottom-up - Trade show presence
    • 23. Bottom-up - Presentations to LUGs
    • 24. Bottom-up - University outreach
    • 25. Bottom-up - Generating marketing material
    • 26. Bottom-up - Presentations to LUGs
    • 27. So – where are we now?
    • 28. User groups
    • 29. Server with thanks to Sun for a T2000, and alo for adminning
    • 30. Event boxes
    • 31. Merchandising
    • 32. User groups budget
    • 33. Wiki
    • 34. Shared calendar (search Google Calendars for GNOME community)
    • 35. GUGMasters mailing list http://mail.gnome.org/mailman/listinfo/gugmasters-list
    • 36. Marketing material - LiveCD - Posters & designs (MarketingMaterial) - Xen image coming soon?
    • 37. So what's left?
    • 38. “ Freedom is about not having to ask permission”
    • 39. Talk to people!
    • 40. Write to your local politicians
    • 41. Speak at a local LUG
    • 42. Share your experiences (good and bad)
    • 43. Write articles for local magazines (and send contact info back to everyone for reference)
    • 44. Ask your friendly editor to include GNOME on the cover
    • 45. Contact your local university - Presentations to computer club - Ideas for student projects - Long-term research projects
    • 46. Share your experiences (good and bad)
    • 47. Guerrilla marketing works (call it grass-roots advocacy if you want)
    • 48. You have the power
    • 49. Make a difference GNOME needs you

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