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Marketing Gnome

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A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

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  • Transcript

    • 1. Marketing GNOME
    • 2. What is GNOME?
    • 3. What are our target markets?
    • 4. What is marketing?
    • 5. ENOUGH!
    • 6. Law of sacrifice
    • 7. “ Low-hanging fruit”
    • 8. Public administrations
    • 9. Third party developers
    • 10. Hobbyist computer users
    • 11. “ Marketing is too important to be left to the marketing department”
    • 12. Top-down
    • 13. Bottom-up
    • 14. Top-down - Infrastructure
    • 15. Top-down - Budget
    • 16. Top-down - Key talking points
    • 17. Top-down - Legal support
    • 18. Bottom-up - Advocacy
    • 19. Bottom-up - Human contact
    • 20. Bottom-up - Advocacy
    • 21. Bottom-up - Writing articles
    • 22. Bottom-up - Trade show presence
    • 23. Bottom-up - Presentations to LUGs
    • 24. Bottom-up - University outreach
    • 25. Bottom-up - Generating marketing material
    • 26. Bottom-up - Presentations to LUGs
    • 27. So – where are we now?
    • 28. User groups
    • 29. Server with thanks to Sun for a T2000, and alo for adminning
    • 30. Event boxes
    • 31. Merchandising
    • 32. User groups budget
    • 33. Wiki
    • 34. Shared calendar (search Google Calendars for GNOME community)
    • 35. GUGMasters mailing list http://mail.gnome.org/mailman/listinfo/gugmasters-list
    • 36. Marketing material - LiveCD - Posters & designs (MarketingMaterial) - Xen image coming soon?
    • 37. So what's left?
    • 38. “ Freedom is about not having to ask permission”
    • 39. Talk to people!
    • 40. Write to your local politicians
    • 41. Speak at a local LUG
    • 42. Share your experiences (good and bad)
    • 43. Write articles for local magazines (and send contact info back to everyone for reference)
    • 44. Ask your friendly editor to include GNOME on the cover
    • 45. Contact your local university - Presentations to computer club - Ideas for student projects - Long-term research projects
    • 46. Share your experiences (good and bad)
    • 47. Guerrilla marketing works (call it grass-roots advocacy if you want)
    • 48. You have the power
    • 49. Make a difference GNOME needs you