Marketing Gnome

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A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

A presentation I gave at FOSDEM 2006 about marketing GNOME. I list some of the easy things which take time & effort which we could be doing to spread GNOME at a grass roots level.

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Transcript

  • 1. Marketing GNOME
  • 2. What is GNOME?
  • 3. What are our target markets?
  • 4. What is marketing?
  • 5. ENOUGH!
  • 6. Law of sacrifice
  • 7. “ Low-hanging fruit”
  • 8. Public administrations
  • 9. Third party developers
  • 10. Hobbyist computer users
  • 11. “ Marketing is too important to be left to the marketing department”
  • 12. Top-down
  • 13. Bottom-up
  • 14. Top-down - Infrastructure
  • 15. Top-down - Budget
  • 16. Top-down - Key talking points
  • 17. Top-down - Legal support
  • 18. Bottom-up - Advocacy
  • 19. Bottom-up - Human contact
  • 20. Bottom-up - Advocacy
  • 21. Bottom-up - Writing articles
  • 22. Bottom-up - Trade show presence
  • 23. Bottom-up - Presentations to LUGs
  • 24. Bottom-up - University outreach
  • 25. Bottom-up - Generating marketing material
  • 26. Bottom-up - Presentations to LUGs
  • 27. So – where are we now?
  • 28. User groups
  • 29. Server with thanks to Sun for a T2000, and alo for adminning
  • 30. Event boxes
  • 31. Merchandising
  • 32. User groups budget
  • 33. Wiki
  • 34. Shared calendar (search Google Calendars for GNOME community)
  • 35. GUGMasters mailing list http://mail.gnome.org/mailman/listinfo/gugmasters-list
  • 36. Marketing material - LiveCD - Posters & designs (MarketingMaterial) - Xen image coming soon?
  • 37. So what's left?
  • 38. “ Freedom is about not having to ask permission”
  • 39. Talk to people!
  • 40. Write to your local politicians
  • 41. Speak at a local LUG
  • 42. Share your experiences (good and bad)
  • 43. Write articles for local magazines (and send contact info back to everyone for reference)
  • 44. Ask your friendly editor to include GNOME on the cover
  • 45. Contact your local university - Presentations to computer club - Ideas for student projects - Long-term research projects
  • 46. Share your experiences (good and bad)
  • 47. Guerrilla marketing works (call it grass-roots advocacy if you want)
  • 48. You have the power
  • 49. Make a difference GNOME needs you