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2013 ATC Conference London: New Business Models for the Translation Industry


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To deal with today’s downward price pressure on Language Service Providers (LSPs), we have to rethink the value proposition for customers. What used to be valid a couple of years ago could be worthless in today's hyperconnected online world. Words as user-generated content, search engine marketing, online customer support, intelligent assistants, e-discovery, and others didn't even exist around 20 years ago. Where does your LSP want to be in 10 years time?

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2013 ATC Conference London: New Business Models for the Translation Industry

  1. 1. New Business Models for the Translation Industry Diego Bartolome, CEO tauyou <language technology> @diegobartolome
  2. 2. The Translator (before) Source: U.S. Bureau of Labor Statistics
  3. 3. The Translator (now)
  4. 4. Has our Business Model evolved?
  5. 5. Once upon an industry ...
  6. 6. But ... What is a Business Model?
  7. 7. A business model A business model describes the rationale of how an organization creates, delivers, and captures value
  8. 8. Business Model Canvas
  9. 9. YOUR Canvas
  10. 10. Customer segments Main Idea: Long Tail Example
  11. 11. Value proposition Main Idea: Value pricing Example
  12. 12. Key Activities Main Idea: Process Automation Example
  13. 13. Key Resources Main Ideas: Machine Translation / Crowd Examples
  14. 14. Channels Main Ideas: Apps /WhatsApp / Skype... Example
  15. 15. Revenues / Costs Main Ideas: innovative financial models Example
  16. 16. Main Free Business Models Freemium (Linkedin) Advertising (Facebook) Cross-subsidies (DVDs in Walmarkt) Zero marginal cost in distribution (Music) Labor exchange (Quora) Gift economy (Freecycle)
  17. 17. The next price per word?
  18. 18. Life is about the people you meet and the things you create with them. So go out and start creating Part of the Holstee Manifesto Diego Bartolome CEO tauyou <language technology> diego.bartolome @ @diegobartolome